How Affino is quite a different kind of proposition to WordPress and CMS solutions in general

AffinoAffino Unified Digital Business PlatformBusiness AutomationBusiness Process AutomationDigital Business PlaformDynamic Business SolutionNative vs IntegratedSales and Marketing AutomationWordpress+-

While Affino often gets compared to, and mentioned in the same context as CMS solutions, it is in fact a relatively new approach, and as different as Office was when it was first introduced by Microsoft as an integrated suite to replace Word Perfect and Lotus 1-2-3.


Even though it is not easy to compare Affino directly to WordPress, here are some of the key discussion points that arise:

Start-up Costs


Commercial SaaS solution, competitively priced and delivers a high return on investment


Can be free, but requires potentially costly third party plugins, custom development, and integrations for basic business functions

Ongoing Running Costs


Affino's unified and holistic nature means longer-term overheads tend to be low, with the principal cost taken up by the core SaaS service


Depending on your setup, and if trying to deploy a similar solution to Affino, cost of maintaining such 3rd party plugins, custom components and integrations will be high

Ease-of-Use in Setup


When setting up fully-fledged digital business hubs, Affino's integrated approach leads to fast deployment times


For very simple free sites, WordPress is undoubtedly quicker and easier to set up, as soon as you start adding basic essentials such as CRM integration, registration, engagement walls and personalisation, then Wordpress deployments take considerably longer

Ongoing Ease-of-Use


Once everything is up and running, beyond needing to add new content and media, Affino is fully self-contained, and its many automated processes will run by themselves, meaning minimal operation overheads in terms of human resources


The more full-featured you make your site - the more plugins you need to use, and the greater the overheads of manually maintaining the daily tasks and functions, and interconnection of them all

Plugins and Modules


Has less than 100 functional modules, but all of these are fully optimised and singularly honed for interconnected tasks - you don't even need to plug the modules in, you just need to activate them and they are fully seamlessly integrated with everything and working straightaway


40,000 or so plugins - lots of themes and myriad small micro-task widgets - makes for a lot of choice, but a lot of duplication and option paralysis too, questions about quality and security of some of those plugins also

Single Customer View


With Affino you get a single customer view of all contact details, from site registrations, subscriptions, ecommerce purchases, newsletter sign-ups, delegates, award entries, leads, CRM contacts and more


The fragmented nature of WordPress plugins means that in most instances the data is siloed within the specific plugins being used, integrating the plugins and keeping them integrated tends to be costly and complex

Design Flexibility


With Affino's DIY Design-Centre and smart functional Design Element widgets - there is a huge range of layouts which can be achieved without needing to code


Has the advantage of using ready-made Themes and a big community designing and developing those themes. Having ready-made Themes means rapid deployment for the core publishing pages, but often means limits in layout flexibility too - which are only overcome by coding

Ad Blocking and Content Persistence


All Campaigns, Promotions, Sales and Marketing functions are seamlessly served from the core system to be indistinguishable from the other content and media served up by the site - Everything is fully native and thus properly resistant to adblockers and privacy tools


Use of 3rd Party Plugins means separation between core WordPress CMS elements and promotional elements which means plugins tend to be easily blockable, and some WordPress sites can be failing to target up to 40% of their audience

Business Process


Business Processes and Workflows are built into the Affino Platform and fully integrated with the CRM and the Automated Customer Ladder system of incentivisation, tracking and rewards


It is questionable if Affino's level of business workflows and automation would even be practically possible with WordPress - would require a serious amount of investment in integration and custom development

Business Intelligence and Insight


Having a Core Centralised CRM which tracks and analyses everything - gives Affino a significant advantage, the native serving of content and functionality - i.e. 'Persistence' means Affino is resistant to adblockers and tracks even more of what goes on - which most other systems miss


Lack of Core Central CRM and use of non-native Plugins means that WordPress cannot track and analyse to the same degree that Affino can



All of Affino is developed in-house to the same high standards of security and integrity, Affino also runs an automated bot sniffer which tracks and screens potential malware and shares intelligence with all Affino sites through a central service


Use of 3rd party plugins and components, as well as the size of the WordPress ecosystem makes it more liable and more susceptible to hacking and malware

Specialist vs Generalist


Dedicated Digital Business Platform with fully rounded solutions for Media Businesses, Publishers, Professional Services, Recruitment, Events and Vendors


A general all-rounder blogging platform / CMS with some smart plugins, but does not offer fully dedicated through-the-line integral business sector solutions

In Short


WordPress is a great system if you just want something quick and simple, i.e. a few pages with basic editing. If however you want to grow a commercial enterprise with built-in business workflows and automation it is likely you would benefit more from a dedicated dynamic business solution like The Affino Unified Digital Business Platform.


An Analogy


We often get asked to explain what makes the Affino Unified Digital Business Platform special and different when compared with something like WordPress. For the sake of brevity and ease of reference we usually jump to the standard automotive analogy of fully-loaded high end saloon vs kit car.


The kit car has thousands of optionable plugin parts made by all manner of companies, big and small. You've got dozens if not hundreds of options for most every conceivable part, and you can even machine your own parts. However, not all of these are to the same quality, and as they must, they plug into the system fairly superficially. A great analogy is the In-Car-Entertainment systems of old - where you commonly used to fit your own car stereo and speaker systems. Nowadays, nearly all cars come with a fully integrated stereo which is fully baked into the car's other electronic systems - meaning that music gets automatically paused or muted when a call comes in, or other essential activities, notifications or alerts need to take precedence such as GPS. You can try to go the old-school route of integrating a third-party ICE solution, but the installation and ongoing maintenance proves to be an expensive and tricky process, as different solutions update / upgrade at different times and more likely than not will be partially incompatible for a stretch or two along the process, and the parts manufacturers go out of business or discontinue their product lines - much like apps in an app store.


The inclusive characteristic is very much the core fundamental of the Affino platform - a fully holistic system where everything is seamlessly integrated at a core and pervasive level. Most importantly, everything in Affino is driven through its central and core 'business-brain' CRM component. So all Affino functionality behaves fully symbiotically with other elements of the system and routes all activities - contacts, interactions and transactions through the core of the system. Moreover, Affino has several business algorithms - automated processes and workflows built into the core of the system in order to help you run the solution to deepen engagement and improve conversion rates. It is a fully-fledged business solution, set up with the highest number of possible revenue streams available in a single solution.


There is always a time and place for solutions like WordPress, but they are in the main CMS-type solutions with some clever bolt-ons and plugins - like a store module for instance. For Affino, all of this is built-in to our solution by us, to the highest standards of integration, security and business flexibility. No other system gives you the same degree of process automation and seamless integration with smart business intelligence across the board.

Add New Comment
You must be logged in to comment.

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation
Blog Navigation

2020 24

Related Articles

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year