Consumer behaviour has altered drastically over the past year – and will continue to do so as we adapt to new social realities. The pandemic has encouraged readers to evaluate their media sources more critically, and we saw the fruit of this in the February edition of our Digital Publishers Revenue Index; subscription models saw growth of 51.3% from Q3 2019 to Q3 2020.
Last year saw an acceleration in digital transformation. This year is likely to see more of the same. We grab five minutes with Affino COO Jonathan Collins to get his take on some of the strategic challenges facing publishers.
The Stage Case Study: "An end-to-end revamp and systems consolidation for one of the world’s most renowned and longest serving performing arts resources." - The catalyst for Affino’s involvement with The Stage was a scenario with which we at Affino are all too familiar. One where organisations traditionally end up wrestling with too many disparate platforms; where far too much of the daily effort is simply going towards maintaining the running and integration of all those systems.
For many companies, digital transformation has accelerated this year. We grab five minutes with Affino CEO Markus Karlsson to discuss some of the options and opportunities facing publishers as we head into 2021.
Affino has announced the release of its 8-20 Update, focused on automated subscriptions and memberships marketing, sales and fulfilment. Over one year in the making, says Affino, this is the most significant update for its Series 8 Affino Unified Business Platform SaaS. This release is all about improved sales, marketing and fulfilment automation, designed to improve customer and member onboarding and retention.
How many systems do you use across your business? Lots probably. In which case, you’ll be spending more time on getting those systems to talk to each other than on actual publishing. You’ll also not be benefiting from cost savings, better intel, automation, security and GDPR compliance. As Affino’s Markus Karlsson and Jonathan Collins tell James Evelegh, less can be more