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Why Affino's Unified Broad Functional Coverage is very much like a Modern Day Smartphone

Affino PowerAffino Unified Business PlatformFull Service Fidelity
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Affino's Broad Based Functional Coverage is very much like a Smartphone

Unified Media Business Platform Means Full-Range Solutions Coverage

Seamless Multi-Solution Delivery Makes for Full Service Fidelity

The earliest mobile phones were simply streamlined single function wireless mobile communicators - not that much moved on from earlier walkie-talkies and CB Radio. In those earliest of mobile days - when the ’car phone’ was king, you needed to be routed through an old-fashioned human operator - which my father took good advantage of as a messaging service too - as the limited network coverage then meant that you were mostly ’out of area’.

 

Nowadays Smartphones are actually very much essential digital personal assistants! Back in the day we had separate cameras, music players, calculators, physical maps or route-finders, a watch / clock, various remote controls, a calendar, notebook, voice-recorder etc. etc. - you actually really needed a briefcase back then to fit in all your accoutrements so you could carry those essential daily tools with you everywhere you went!

 

However, as mobile phones have advanced and evolved, for the vast majority of people - the Mobile phone now handles most of those tasks you used to rely on other devices for. There’s very little you can’t do with a smartphone nowadays - it’s pretty much your whole life in miniature in one fairly compact device.

 

Affino has long set the trend for Unified Business Platforms - where instead of the traditional route of several individual apps, utilities and solutions - the Enterprise Stack of old! Affino’s ’All-in-one’ approach really marries up that convenience you experience daily from your smartphone - but for your actual business.


Universal Coverage

The 10 Key Affino Solutions Areas are :

  • Audience CRM
  • Sales & Marketing Automation
  • Subscriptions & Membership
  • Commerce
  • Messaging
  • Events
  • Ad Serving
  • GDPR
  • Recruitment
  • CMS

And where for other systems the CMS element is the whole or major proposition - for Affino it's simply one of many aspects of the system - and is a given really.

 

Affino is the leading Unified Business Platform for media, publishing, events, membership and professional services organisations. The Affino SaaS Platform provides a complete single customer view solution for engaging with and monetising audiences. It combines full-range Audience CRM with Sales and Marketing Automation, Ecommerce, Subscriptions and Memberships, Messaging, CMS, Events, Ad Serving, and Recruitment. Affino helps streamline and make organisations more efficient, more cost-effective, and more productive, as well as delivering numerous new revenue stream capabilities not possible via alternative means. The fully GDPR-compliant system is built on the principles of Actionable Intelligence - prompting and triggering intuitive rapid responses based on fully accurate and comprehensive first-hand real-time data.


Full Service Fidelity

Earlier this year, life got a whole lot more complicated for us ecommerce and transactional denizens - where everything comes under 'Multi-Factor Authentication' nowadays. This means that every key transaction typically needs to be verified by User ID obtained via one-time time-sensitive typically 6-digit security code - delivered mostly via Mobile Text. It's a real blessing to be part of the Apple ecosystem as I'm mostly desktop based - but because of the close integration across devices - as soon as the code comes into my mobile - it gets beamed directly across to the desktop for instant and simple / elegant deployment. This is the essence of a fully joined-up system where everything is handled seamlessly and wholly 'together'.

 

The fact that all those Affino functional activities are Core, Native and Seamless - gives you the exact same sort of instant interaction advantages that you get from the Apple Ecosystem and other similar mobile and smartphone devices. Using a smartphone is really second nature nowadays - and most really can't leave the house without one - as all your life is typically arranged / managed / organised through such a device - it controls your finances, security, and often your domestic thermostat and lighting too. The modern-day smartphone is the essential utility that near enough all citizens take near full advantage of.

 

If you're running a business - Affino does the same sort of thing for your business, as your smartphone does for your personal and professional life. Having everything 'under one roof' where all is seamlessly interconnected, allows for some very significant benefits and advantages - and much tighter security.

 

Just like your smartphone can be seen as a productivity enabler - so can the Affino Unified Business Platform be seen as a Business Productivity Enabler - freeing you up from overly convoluted maintenance admin tasks while streamlining and sharpening your operation.

 

Everything in Affino is connected to and routed through its Core Audience CRM - which delivers business intelligence and advanced, chained automations seamlessly, and instantly. All activities are tracked and recorded across all the different parts of the solution simultaneously. Meaning that there are many things you can only achieve with an Affino Unified Business Platform deployment.


Fully In Control

It's only with a system like Affino that you can be fully in control of all your business activities. With everything happening under one roof you have much better insight and oversight - and you can rapidly effect pervasive changes right across the system - with its many global controls.

 

If you need things to be more specialised - then you can granularly override Most of those Global Settings for ultimate differentiation and diversity.

 

If all of Affino's solutions areas were separate apps and solutions - the greater part of your time would be used up simply ensuring that all those parts remained connected and continued to work together. And they furthermore could not in any way be as smartly and intricately interconnected as everything in Affino is.

 

If you're on an old-fashioned Enterprise Stack of disparate platforms and solutions - then it's akin to returning to the days when mobile phones were stand-alone single function devices. Nowadays when you can deploy a superior Smartphone experience - why wouldn't you take advantage of that same sort of thing for your business!

 

Affino really allows you to take control of your business and deliver unprecedented productivity, efficiency, potency and profitability!


Affino Power

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Stefan Karlsson
Posted by Stefan Karlsson
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