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Posted on12 December 2017 5:37 PM GMT

Affino 7.5.20 Final - Milestone Responsive Release

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Affino 7.5.20 Final - Milestone Responsive Release

We’ve left the best for last in 2017 with the final Affino 7.5 release. There is so much that is great in this release with the key highlights being: the new Responsive Checkout, new Ad Server and Analysis, greatly enhanced Imports and Exports, new Related Content elements, and a greatly evolved Public Profile.

 

Some of the recently launched modules including forums and awards have been evolved significantly in this release following a great deal of useful feedback. The ...

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Posted on11 December 2017 12:07 PM GMT

The Increasingly Random Nature of Amazon Prime Deliveries

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The Increasingly Random Nature of Amazon Prime Deliveries

So while Amazon’s profitability and share price are still hovering at an all time high, and the success of Echo continues to grow - some of their service elements seem to be on the slide. I have reported various issues in the past, particularly with delivery, and particularly with the ’Amazon Logistics’ service - which seems to be the least reliable of the courier services Amazon uses - especially when compared to the always excellent DPD.

 

As a Prime member ...

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Posted on07 December 2017 10:09 PM GMT

Why Editorial Voice is increasingly important, and what that entails

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Why Editorial Voice is increasingly important, and what that entails

The root of several challenges for the Internet lies in over-supply really. For the majority of businesses are no longer just competing with companies in the same town, next town or region, not even really nationwide or same continent even - some of their competitors are likely way oversees and quite probably the other side of the world too.

 

Say you are sector news provider - the way news delivery works these days is through a pretty broad network of specialist journalists - ...

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Posted on06 December 2017 11:23 AM GMT

10 Steps All Affino Digital Managers should be taking to Get Ahead

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10 Steps All Affino Digital Managers should be taking to Get Ahead

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence further. ...

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Posted on05 December 2017 8:12 PM GMT

4 of the Best and Most Versatile Overdrive Pedals Released in 2017

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4 of the Best and Most Versatile Overdrive Pedals Released in 2017

I was aiming for my ’2017 New Pedals of the Year’ post to be the last guitar-related one for 2017. Until I caught ’That Pedal Show’ today, and witnessed the magnificence of the new Hamstead Soundworks Odyssey Intergalactic Driver pedal. Two of the pedals featured here were already on my shopping list, with the Tumnus my most likely first acquisition in the new year - I already have the mini Tumnus which I love, so this will give me that same exceptional core Klon sound with ...

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Posted on04 December 2017 10:48 PM GMT

2017 New Guitar Pedals of the Year

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2017 New Guitar Pedals of the Year

For me this has been a pretty bumper year for new pedals. Some of the much hyped ones are only fairly recently in distribution - like the much delayed Source Audio Ventris Dual Reverb, while we’re still waiting for the Pigtronix Mothership 2 to reach these shores. There were also many surprises throughout the year - like Boss’s resurgence and the dramatic increase in dual-effect and dual-footswitch pedals. We had the dual serendipitous launches of two very functionally similar pedals - ...

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Posted on04 December 2017 1:37 AM GMT

More Pedal Chain Delight - The Spice Rack Analogy

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More Pedal Chain Delight - The Spice Rack Analogy

The last time I wrote about my ’home studio’ pedal chain (February) there were a mere 25 pedals / slots in my signal chain, which I thought was about the right number at the time! I next built up and settled on 35 slots being more representative of what I needed for my purposes, before I decided that I had to add a Vox + Top Boost / Brian May -style flavour too - courtesy of the Catalinbread Galileo (slot 12). So I’ve ended up with my current arrangement of 36 pedals / slots - ...

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Posted on02 December 2017 6:55 PM GMT

Guitar Pedal Directory - Favourite Pedals by Preferred Pedal-Makers

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Guitar Pedal Directory - Favourite Pedals by Preferred Pedal-Makers

This is essentially a companion piece to the previous / associated ’More Pedal Chain Delight’ article. I’ve also tagged on some additional pedals which are of interest to me by those brands/makers already covered - these may or may not be universally acclaimed the best by said maker - they are purely my own preferences. I have a sort of ongoing dynamically adjusting wishlist where I log ...

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Posted on28 November 2017 12:11 PM GMT

The Evolving Global Roll-Out of Post-Thanksgiving Sales

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The Evolving Global Roll-Out of Post-Thanksgiving Sales

Black Friday Sales started out as a uniquely American event - a sort of pre-Christmas sales event coming the first Friday after the National Thanksgiving Holiday - to commemorate the Plymoth Rock Pilgrims Landing. As it is now though, Black Friday is increasingly a global event - and has evolved in much the same way that Halloween has. Halloween never used to be celebrated in Iceland for instance, but you will find whole families involved in ’Trick and Treating’ and confectioners ...

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Posted on28 November 2017 11:53 AM GMT

GDPR: Legitimate Interest Assessment + Necessity and Balancing Tests

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GDPR: Legitimate Interest Assessment + Necessity and Balancing Tests

As a likely DPO candidate, I’m still having a touch of a tricky time getting to grips with some of the key GDPR concepts, and in an attempt to better familiarise myself with the essential parameters, I am writing this piece as much for my own erudition as for the readers.

 

At the heart of most of this are these 3 key conditions:

  1. Your business / organisation needs to acquire explicit consent (logged opt-in) from a consumer on essentially how you market ...
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