Stefan's Naturally Aspirated Blog

November 30th Breakfast Briefing - Monetising Content and Affino Roadmap

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The weather gods smiled on us this last Friday when around 50 or so Clients, interested parties and Affino staffers convened at the One Alfred Place Store Street Lounge for the key annual Affino State of the Union Address. Sitting midway along Tottenham Court Road - light flows in through three sides of rather generously placed tall arched windows - the superbly naturally-lit space would make for an excellent art atelier.


Guest Speakers on this occasion were Marjan Askins, Head of ...

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A 12 Step Visual Guide to Affino's Fully Baked-In GDPR Solution

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The purpose of this article is to give you a comprehensive overview of the extensive smart GDPR Solution fully built into the Affino Unified Digital Business Platform. These screens give you a shortcut on a lot of integral complexity which does still require a fair amount of setup - but with Affino’s detailed guides and live examples is something that any Affino Client can easily and relative quickly accomplish.


Affino’s GDPR is designed to fully safe-guard the consumer as ...

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All Guitar-related articles have moved across to New Site -

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Such was the popularity of some of the guitar posts made on this blog that we decided to separate that content onto its own site which is now fully live today. If you have been a fan of the guitar / pedal posts that used to appear here, then you will see a lot more of the same on ’Guitar Pedal X’.


We’ve made it a lot easier for you to find content within the different categories and there are various tools and views on the new site to make the whole experience a whole...

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Affino September Breakfast Briefing Follow-Up

#affinobriefAffino 8Affino Breakfast BriefAffino Breakfast BriefingAffino BriefingDrewryFeaturedGDPR+-

We’d like to start by thanking everyone who attended our inaugural breakfast briefing yesterday, and in particular guest speaker James Harley - Head of Marketing at Drewry (pictured presenting above). The three presentations appeared to have gone down well and we received favourable reviews from all who were canvassed.


Both Affino 8 and GDPR will remain somewhat fluid until final launch details are fully clear, and we hope to have a follow-up briefing most likely middle of ...

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Affino Breakfast Briefing 28th September - Affino 8, GDPR and Drewry Case Study

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Affino will be hosting a Breakfast Briefing (#affinobrief) at One Alfred Place, Bloomsbury, WC1E 7EB (see Venue below) - on Thursday 28th of September. Affino staff will be on hand to receive attendees from 08:30, and we will be providing Continental-style breakfast refreshments.


The Guest Speaker on this occasion is Head of Marketing at Drewry - James Harley, who will be explaining the strategy behind the relatively recent Drewry Affino site.


Numbers are limited, and we&rsquo...

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Check out our recently updated Affino Features Pages

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Over the last few months we’ve been remodelling and re-originating our ’Features’ pages to cover all the latest updates and patch releases. On the old site we handled Features somewhat differently and listed them on a more individual basis - meaning 60 or so separate articles (covering 100’s of features).


This time around we have largely taken a more holistic approach, and grouped Affino Features into more contextual / larger categories. We can probably ...

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RARIK Boosts Engagement with sharper, more interactive and more informatic site

Affino Case StudyAffino Unified Digital Business PlaformFeaturedGovernment AgencyIceland State Electricity CompanyPower CompanyPublic ServiceRARIK+-

RARIK (Iceland State Electricity Company) has been an Affino Client from the earliest days. We’ve had a close and friendly cooperation throughout this time with the core Marketing and Technical teams. Yet in 2015, with a view to challenging the status quo and get some fresh input on a new responsive design implementation, management decided to put the site re-design and re-build out to tender.


A neutral third party was brought in by RARIK to oversee the specification and ...

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Bathrooms and Showers Direct Refreshes and Reinvigorates its Digital Presence with Affino

Affino Unified Digital Business PlatformB2B RetailBathroom Fittings and FurtnishingsBathrooms and Showers DirectConsumer RetailecommerceFeaturedPPCresponsive designRetailseoSSL+-

We’ve been working with Bathrooms and Showers Direct (BASD) for nigh on a decade now and have had to handle a variety of challenges together over the years, in particular the complexities of the integration with Google Base / Google Merchant Centre which is an ongoing project with Google’s consistently evolving approach.


BASD is something of a special case in that it targets and serves both the trade, as well as domestic customers through the same ecommerce website, i.e. ...

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Shard Media Scales Up Credit Strategy Presence with Affino

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Shard Media was looking to radically overhaul its digital presence as it was very much of a rigid and non-responsive format, and in need of a significant shift forward to provide improved services for the readers, sponsors, exhibitors, speakers and across the board for Shard publications and events.


At the same time, there was a big need to pull together the back office into one centralised suite. This is because Shard Media runs a lot of events, and a great deal of time is spent ...

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Ocean Media Group transforms digital business with two dedicated Affino sector-focused hubs

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Ocean Media Group (OMG) is evenly shared across two very specific sectors - Housing and Weddings / Bridal. They were looking for a unified platform which they could deploy across all their digital properties both for the front end and the audience CRM, and which would harmonize the running of those digital businesses, while improving on scalability, manageability and productivity.


OMG was looking to transform the way it rolls out events, whilst also creating the best brand hubs, ...

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