Stefan's Naturally Aspirated Blog

It must be getting on for a good 10 years now that we’ve appeared in InPublishing’s PPG guide. And Affino still stands out against all the other Partners and Suppliers. A lot of businesses talk a good game - while we’re busy executing the smartest of solutions right at the leading edge of technology.

Affino was one of the very first businesses to take advantage of AI, and we are now in the vanguard of Vybe Coding. Our CEO Markus has evolved to one of the leading experts in that field. ...

Key Tips per presenter from InPublishing’s 3rd AI Special :

1. Markus Karlsson, CEO and founder, Affino : “Run safe experiments now. Pilot internally and with trusted clients. The biggest adoption blocker isn’t capability — it’s fear of AI “messing things up”. Swap fear for FOMO: every month you delay is time competitors (or major platforms) gain on you.”
2. Terry Hornsby, chief product and technology officer, Reach : “Don’t do AI for AI’s sake. Instead, ask yourself what the challenge is that

"Publishers that embrace AI have the opportunity to deliver personal, helpful, and truly modern experiences. Markus Karlsson, CEO and founder of Affino, explains how it can be done."

A lot of the talk about AI tends to lean into the negative side of things and so many resources are going into Bot and AI scraping protections and preventions. Hardly anyone is talking about how AI can be honed to deliver the best onsite user experiences.

Markus talks of Enhancing content creation & ...

Affino largely took a marketing hiatus last year while we shaped our future AI Strategy - which is now documented in this PPG guide for the first time. Affino also brought about the creation of an entirely new ’Technology / AI Consultancy’ category which well represents our ambitions within that field.

We are featured on Page 33 - and you can read the full text below or else scan through the enlarged screenshot below. Click [Here!] to access the actual guide.

The 5 Segments are titled ...

So we just recently had the Live Streamed Q&A session for the second of InPublishing’s AI Specials - where each of the 15 participants were asked questions by Moderator James Evelegh. I personally wish that the format could be a little more open and round-robin interactive from the start.

Our CEO Markus was very lively and enthusiastic throughout - with often seemingly a fairly unique viewpoints - some of those participants seemed overly focused on early AI problems and hallucinations - ...

The Second InPublishing AI Special takes a more practical experiential / case study approach to the subject matter, where the first edition was along more general lines.

We have several of the same luminaries involved this second time around - including Jennifer Schivas - CEO of 67 Bricks, Aliya Itzkowitz - manager at FT Strategies, and Katja Eggert - head of strategic development at Immediate Media.

Our CEO Markus tackles New Product Development again, where he touches on :

• Using AI

In the recent May/June issue of InPublishing Magazine there was an extensive AI Special, featuring insights from 13 experts in the UK publishing sector, on the subject and including our own CEO Markus Karlsson.

Following the article, there was a Webinar on the same subject areas - with pertinent experts answering the various questions from the audience.

View the full Webinar Video (1 hour 15 mins) - here

InPublishing also extracted key points from each expert - which...

So our good friends at InPublishing - James and Martin decided to do an extensive take on AI - featuring leading exponents and experts of that new frontier from across 13 companies no less. And of course our illustrious leader Markus features in said AI Special - where the allocated subject was ’Using AI for new product development". Which actually really neatly dovetails into our own experiences and expertise.

All these individual insights come from a learning perspective - that others ...

View Affino’s Full Entry below - one of 82 specialists featured in the guide - which this year will have a distribution of 10,000 printed copies. Affino is proud to be part of this powerful initiative once again.