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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
'Can make something beautiful out of almost anything'
Website
Expertise
Brand Strategy | Brand Origination | Marketing Strategy | Account Management | Project Management | Copywriting / Editorial | Documentation | Editorial, Media and Campaign Training | Client Liaison Overseer | General Support
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

Recent Articles

Affino Ramps Up Services and Support throughout 2020 for a Deeper and More Connected Client Experience

Affino Ramps Up Services and Support throughout 2020 for a Deeper and More Connected Client Experience

Several additional levels of services and new resources added for 2020
How to Design and Build a Topic Hub - Video Guide

How to Design and Build a Topic Hub - Video Guide

Mark Foster, Affino’s Head of Design and Build guides you through the process of creating a TTG Media style Coronavirus Information Hub in Affino
The Essence of Customer Engagement

The Essence of Customer Engagement

The key elements which make up the Customer Engagement process

Blog

7 Shades of Marketing

7 Shades of Marketing

Lots of people have a strange appreciation for what ’Marketing’ is and often conflate its key activities with Sales Lead Management and S...
What Makes an Audience CRM - and how does it deliver more benefits than a regular Sales CRM

What Makes an Audience CRM - and how does it deliver more benefits than a regular Sales CRM

The Affino Unified Business Platform is a singular holistic solution - where everything has been developed to work seamlessly together from the ...
Google kills off FLoC and drags its heels on Cookies as it pursues alternative exploits, while Apple further strengthens its customers' Privacy Protections!

Google kills off FLoC and drags its heels on Cookies as it pursues alternative exploits, while Apple further strengthens its customers' Privacy Protections!

After promising to phase out Cookies at the start of 2022, Google has gone back on its commitments as its replacement FLoC solution has been almost ...
The Increasing Importance of Editorial Voice when competing for eyeballs

The Increasing Importance of Editorial Voice when competing for eyeballs

Let’s face it - in the content publishing world - competition has never been stiffer. Never have there been quite as many agencies and ...
AgriBrefing's LAMMA365 Website Visual Guide

AgriBrefing's LAMMA365 Website Visual Guide

AgriBriefing’s LAMMA365 website is the Every-Day manifestation of  one of Europe’s largest Trade Events - The LAMMA Agricultural M...

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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