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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
'Can make something beautiful out of almost anything'

Website
Expertise
Brand Strategy | Brand Origination | Marketing Strategy | Account Management | Project Management | Copywriting / Editorial | Documentation | Editorial, Media and Campaign Training | Client Liaison Overseer | General Support
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

Recent Articles

GDPR Management

GDPR Management

Integrated GDPR Compliance Management Solution which is a core part of Affino and touches every aspect of the Affino Solution
Integral Forums and Collaboration

Integral Forums and Collaboration

Instant Threaded Messaging which holds de facto / official record of all key communications and their references
The Essence of Customer Engagement

The Essence of Customer Engagement

The key elements which make up the Customer Engagement process
Full-Spectrum Customer Engagement

Full-Spectrum Customer Engagement

Multiple means to connect with customers through one seamless system

Blog

Make Sure You Register for the PPA x Affino Publisher Advertising State of the Industry Breakfast Briefing on November 1st

Make Sure You Register for the PPA x Affino Publisher Advertising State of the Industry Breakfast Briefing on November 1st

Our CEO Markus Karlsson and CCO Jonathan Collins will be co-hosting with the PPA a Presentation and Q&A on ’Publisher Advertising Revenues :...
Trade Show Survival Guide - Staying Refreshed and Mitigating Against Potential Mini Disasters

Trade Show Survival Guide - Staying Refreshed and Mitigating Against Potential Mini Disasters

This feature was inspired by a few conversations I had at the recent Islington / London UK Guitar Show where I encountered a number of exhibitors ...
THE ICO at last springs into action with intent to levy significant fines on British Airways and Marriott International Hotels for GDPR Data Breaches

THE ICO at last springs into action with intent to levy significant fines on British Airways and Marriott International Hotels for GDPR Data Breaches

It’s been over a year now since GDPR took effect on May 25th 2018 - and for a while there it looked like the ICO (Information Commissioner&...
120 Years of Icelandic Art - 9 Favourite Artists and Artworks

120 Years of Icelandic Art - 9 Favourite Artists and Artworks

This post was inspired bizarrely by an advertisement in the ’Seaman’s Day’ issue of ’...

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

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+44 (0)20 3393 3240
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