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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
'Can make something beautiful out of almost anything'
Website
Expertise
Brand Strategy | Brand Origination | Marketing Strategy | Account Management | Project Management | Copywriting / Editorial | Documentation | Editorial, Media and Campaign Training | Client Liaison Overseer | General Support
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

Recent Articles

Affino Ramps Up Services and Support throughout 2020 for a Deeper and More Connected Client Experience

Affino Ramps Up Services and Support throughout 2020 for a Deeper and More Connected Client Experience

Several additional levels of services and new resources added for 2020
How to Design and Build a Topic Hub - Video Guide

How to Design and Build a Topic Hub - Video Guide

Mark Foster, Affino’s Head of Design and Build guides you through the process of creating a TTG Media style Coronavirus Information Hub in Affino
The Essence of Customer Engagement

The Essence of Customer Engagement

The key elements which make up the Customer Engagement process

Blog

Affino.com Site Revamp Visual Guide Whistle-Stop Tour

Affino.com Site Revamp Visual Guide Whistle-Stop Tour

At the start of the Covid period, we determined that we would need something of a lighter touch to contrast that societal darkness. And so we set out ...
TTG Deservedly Takes Dual Honours at the 2020 Travel Media Awards - Both Print and Online Trade Publication of the Year

TTG Deservedly Takes Dual Honours at the 2020 Travel Media Awards - Both Print and Online Trade Publication of the Year

2020 was both a tumultuous and momentous year for TTG as they finely honed and shored up their Travel Industry Leadership credentials with a number ...
Government Watchdog Fires Warning to Media Companies to review their Ad Tech

Government Watchdog Fires Warning to Media Companies to review their Ad Tech

The UK Information Commissioner’s Office (ICO) has warned that multiple media companies are in breach of the law as regards the use and abuse ...
Why Taking Control of your First Party Data is critical for Future Success

Why Taking Control of your First Party Data is critical for Future Success

We witnessed a number of paradigm shifts in 2020 on the road to the ending of 3rd Party Cookie support.   Apple in particular was highly ...
Film Release Highlights for 2021

Film Release Highlights for 2021

2020 was obviously a highly disruptive year - both for the making of cinema, and showcasing the final product. Leading to Disney’s Mulan for ...

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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