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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
Can make something beautiful out of almost anything

LOCATION

United Kingdom

EXPERTISE

- Brand Strategy
- Brand Origination
- Marketing Strategy
- Account Management
- Project Management 
- Copywriting / Editorial
- Documentation
- Editorial, Media and Campaign Training
- Client Liaison Overseer
- General Support

SOLUTION INTERESTS

Analytics, Campaigns, Community, Content Management, CRM, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

PROFILE

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

BLOG

Blog

The Hawk ToneBird 7 is my Pick of Destiny!

The Hawk ToneBird 7 is my Pick of Destiny!

Stefan's Naturally Aspirated Blog | 21 May 17
For several months last year I was deeply submerged in the process of discovering the perfect guitar pick / plectrum for my needs. In my first report ...
2017 Guitar Pedals seems to be all about Dual Action Effects

2017 Guitar Pedals seems to be all about Dual Action Effects

Stefan's Naturally Aspirated Blog | 21 May 17
My ...
12 Great Guitar Combo Amps for your Consideration

12 Great Guitar Combo Amps for your Consideration

Stefan's Naturally Aspirated Blog | 20 May 17
As posted previously, I only got back into guitar again last year, and a whole lot has changed since I was then involved. And while my Tone ...
Ocean Media Group transforms digital business with two dedicated Affino sector-focused hubs

Ocean Media Group transforms digital business with two dedicated Affino sector-focused hubs

Stefan's Naturally Aspirated Blog | 17 May 17
Ocean Media Group (OMG) is evenly shared across two very specific sectors - Housing and Weddings / Bridal. They were looking for a unified platform ...

Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
Ocean Media Group
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Briefing Media
IMRG
FG Insight
Investigo
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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