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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
'Can make something beautiful out of almost anything'

Location
United Kingdom
Website
Expertise
Brand Strategy | Brand Origination | Marketing Strategy | Account Management | Project Management | Copywriting / Editorial | Documentation | Editorial, Media and Campaign Training | Client Liaison Overseer | General Support
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

Recent Articles

Integral Forums and Collaboration

Integral Forums and Collaboration

Affino Features | 07 Dec 17
Instant Threaded Messaging which holds de facto / official record of all key communications and their references
The Essence of Customer Engagement

The Essence of Customer Engagement

Insights | 27 Jul 17
The key elements which make up the Customer Engagement process
Full-Spectrum Customer Engagement

Full-Spectrum Customer Engagement

Affino Features | 25 Jul 17
Multiple means to connect with customers through one seamless system
Global and Granular Security

Global and Granular Security

Affino Features | 11 Jul 17
Total user access control with versatility and flexibility in application

Blog

35 of the Best Boss Compact Guitar Pedals - 2018 Update

35 of the Best Boss Compact Guitar Pedals - 2018 Update

Stefan's Naturally Aspirated Blog | 26 May 18
So last year was the 40th anniversary of the Boss Compact Pedal (1977 - 2017) and I did a feature to commemorate that notable milestone. On that ...
Introduction to the Zany World of Dr. No Guitar Pedal Effects

Introduction to the Zany World of Dr. No Guitar Pedal Effects

Stefan's Naturally Aspirated Blog | 24 May 18
I’ve been meaning to do a feature on this Dutch pedal-maker for a while, and the new announcement for the forthcoming Moon Canyon pedal makes ...
12 of the Best Analogue Delay Pedals for Your Consideration - 2018 Update

12 of the Best Analogue Delay Pedals for Your Consideration - 2018 Update

Stefan's Naturally Aspirated Blog | 23 May 18
The original of this is one of my most popular articles - which I’ve decided needs some minor updates for 2018. One pedal is changed, but the ...
12 of the Best Maestro FZ-1 Style Fuzz Pedals

12 of the Best Maestro FZ-1 Style Fuzz Pedals

Stefan's Naturally Aspirated Blog | 22 May 18
Back in January, I started on this year’s Fuzz Tone Quest (2018 Year of Fuzz) with 5 articles on key fuzz types - Fuzz Face, Big Muff, Tone B...
Origin Effects RevivalDrive First Impressions

Origin Effects RevivalDrive First Impressions

Stefan's Naturally Aspirated Blog | 20 May 18
I was fortunate enough to take delivery of my Origin Effects RevivalDrive Custom (with extra front EQ panel) and optional (but essential) Footswitch ...

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Open Door Media
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Agribriefing
IMRG
FG Insight
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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