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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
'Can make something beautiful out of almost anything'

Location
United Kingdom
Website
Expertise
Brand Strategy | Brand Origination | Marketing Strategy | Account Management | Project Management | Copywriting / Editorial | Documentation | Editorial, Media and Campaign Training | Client Liaison Overseer | General Support
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

Recent Articles

GDPR Management

GDPR Management

Integrated GDPR Compliance Management Solution which is a core part of Affino and touches every aspect of the Affino Solution
Integral Forums and Collaboration

Integral Forums and Collaboration

Instant Threaded Messaging which holds de facto / official record of all key communications and their references
The Essence of Customer Engagement

The Essence of Customer Engagement

The key elements which make up the Customer Engagement process
Full-Spectrum Customer Engagement

Full-Spectrum Customer Engagement

Multiple means to connect with customers through one seamless system

Blog

Mozilla recently announced that from October, Firefox will start blocking 3rd Party Web Trackers by Default

Mozilla recently announced that from October, Firefox will start blocking 3rd Party Web Trackers by Default

We’ve covered the issue of 3rd party plugins and scripts numerous times before on this site - and particularly the surreptitious activities of ...
What Can Digital Businesses Learn from the recent British Airways Data Breach / Hack?

What Can Digital Businesses Learn from the recent British Airways Data Breach / Hack?

Apart from some interesting PR spin on what supposedly took place, the unavoidable truth is that the Magecart Hackers managed to piggy-back 22 lines ...
How the Music Industry is Actually Killing Itself

How the Music Industry is Actually Killing Itself

Let me preface this piece by saying that I’m one of the biggest music fans of all time. I have an extensive collection of vinyl and CD - ...
Now TV User Interface goes from Bad to Worse

Now TV User Interface goes from Bad to Worse

I really don’t know what the developers for the NowTV.com interface are doing these days or who is instructing them. The whole experience was ...
All Guitar-related articles have moved across to New Site - GuitarPedalX.com

All Guitar-related articles have moved across to New Site - GuitarPedalX.com

Such was the popularity of some of the guitar posts made on this blog that we decided to separate that content onto its own site which is now fully ...

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Open Door Media
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Agribriefing
GovNet
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

55 Bathurst Mews
London, UK
W2 2SB

© Affino 2018

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