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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
'Can make something beautiful out of almost anything'
Expertise
Brand Strategy | Brand Origination | Marketing Strategy | Account Management | Project Management | Copywriting / Editorial | Documentation | Editorial, Media and Campaign Training | Client Liaison Overseer | General Support

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

Recent Articles

Highlights from Affino's Subscription and Membership Think Tank

Highlights from Affino's Subscription and Membership Think Tank

Executive Summary Event Highlights from the recent Subscription and Membership Think Tank
Affino Ramps Up Services and Support throughout 2020 for a Deeper and More Connected Client Experience

Affino Ramps Up Services and Support throughout 2020 for a Deeper and More Connected Client Experience

Several additional levels of services and new resources added for 2020

Blog

PressGazette's Rob Waugh interviews CEO Markus Karlsson on how Affino 9's baked-in AI abilities can help fix the current fragmented Internet

PressGazette's Rob Waugh interviews CEO Markus Karlsson on how Affino 9's baked-in AI abilities can help fix the current fragmented Internet

Affino CEO Markus Karlsson highlights the current Internet challenges for publishers - and how Affino 9 and Generative AI can provide useful ...
The Next Phase of AI sees an arms race for Large Action Models (LAMs) and LLM Automation

The Next Phase of AI sees an arms race for Large Action Models (LAMs) and LLM Automation

Nowadays it’s the mobile phone which acts primarily as your digital personal assistant - through a range of helpful bots like Alexa, Google Assistant ...
Cookie Armageddon Endgame - Google is wholly phasing out 3rd Party Cookies in 2024

Cookie Armageddon Endgame - Google is wholly phasing out 3rd Party Cookies in 2024

It is official now - Google has started phasing out 3rd Party Cookies at last. Initially and for the 1st Quarter of this year - around 1% of Android ...
The Future of Music 2024

The Future of Music 2024

The Future is Female, The Future is Beats!   This article is mostly about Breakthrough Artists - or those that will hopefully rise to prominence in ...
Film Release Highlights for 2024

Film Release Highlights for 2024

As usual - I didn’t get around to seeing all I wanted to in 2023 - and I still have some films to catch up on. Saltburn would definitely have been in ...

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