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Stefan Karlsson

Stefan Karlsson

CMO Founder
Affino
Can make something beautiful out of almost anything

LOCATION

United Kingdom

EXPERTISE

- Brand Strategy
- Brand Origination
- Marketing Strategy
- Account Management
- Project Management 
- Copywriting / Editorial
- Documentation
- Editorial, Media and Campaign Training
- Client Liaison Overseer
- General Support

SOLUTION INTERESTS

Analytics, Campaigns, Community, Content Management, CRM, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

ABOUT AFFINO

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

PROFILE

Profile

Co-founder and CMO of Affino, I oversee Marketing and Client Services, including control of Support, Documentation and Training. University Education in Marketing and initial career in Advertising / Brand Strategy. As well as keeping tabs on day-to-day inbound and outbound communications, I am also de facto Digital Manager, Photo Editor / Retoucher, Quality Controller and Key Contributor to this website.

I have been involved in digital businesses since 1999 - advising on everything from staffing to company and brand name / identity and strategic direction - working across numerous sectors, including Automotive, Healthcare, FMCG, Industrial, Media, Publishing and Professional Services.

Key brands I've worked with include: Audi, Bausch & Lomb, BBC, Champion Automotive / Federal Mogul, Eli Lilly / IVAC, EMI, Diesel, Filmutea, Gill, Humanity Direct, IMRG / Peermap, Kimberly-Clark, Lanes Health, Loctite, MasterCard, Procurement Leaders, Rovio / Angry Birds, Royal Opera House, TSG, Wrigley.

RECENT ARTICLES

Recent Articles

Seamless Interactive Message Campaigns

Seamless Interactive Message Campaigns

Affino Features | 08 Jun 17
Responsive Multi-Format Digital Message Campaigns which work across all devices
Pervasive Taxonomy and Topic Management

Pervasive Taxonomy and Topic Management

Affino Features | 08 Jun 17
System-Wide Universal Topic Management for Seamless Content Navigation, Filtering and Personalisation
Universal Media Business Platform

Universal Media Business Platform

Affino Features | 08 Jun 17
End-to-end Media Business Management Workflows across Digital and Traditional Media
Fluid Multiformat Subscriptions

Fluid Multiformat Subscriptions

Affino Features | 07 Jun 17
Single Point Sign-Up for free and paid-for Content Subscriptions, digital and print formats

BLOG

Blog

Why Static IP Address Hosting is a thing of the past

Why Static IP Address Hosting is a thing of the past

Stefan's Naturally Aspirated Blog | 24 Jun 17
We still get fairly regular Client requests to accommodate a single static IP address for an Affino site, which is just not compatible with modern ...
Boss goes head-to-head with Strymon with its all-new MD-500 and RC-500 big box workstations

Boss goes head-to-head with Strymon with its all-new MD-500 and RC-500 big box workstations

Stefan's Naturally Aspirated Blog | 23 Jun 17
As luck would have it, and just as I’m settling into my current pedal chain, and pretty satisfied with my choices, along comes Boss to stir it ...
RARIK Boosts Engagement with sharper, more interactive and more informatic site

RARIK Boosts Engagement with sharper, more interactive and more informatic site

Stefan's Naturally Aspirated Blog | 20 Jun 17
RARIK (Iceland State Electricity Company) has been an Affino Client from the ...
Pedal Mania - Tone Anxiety Pt 2

Pedal Mania - Tone Anxiety Pt 2

Stefan's Naturally Aspirated Blog | 19 Jun 17
UPDATE - Game Changer! Boss launches MD-500 and RV-500 Strymon-killers - with dual split channel effects - more in a later blog!   As you ...
Ultimate Guitar Amps - A Personal Selection

Ultimate Guitar Amps - A Personal Selection

Stefan's Naturally Aspirated Blog | 19 Jun 17
Although my focus of late has very much been on pedals, I do of course still harbour a desire to improve my amp backline. As reported on several ...

Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
Ocean Media Group
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Briefing Media
IMRG
FG Insight
Investigo
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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