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Markus Karlsson

Mr Markus Karlsson

CEO Founder
Affino
My aim is to make Affino the best platform for digital business.
Website
Expertise
General Management, Leadership, Business Architect, Systems Architect, Account Management, Business Transformation and Digital Transformation
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

I am the co-founder and CEO of Affino, and currently advise companies on digital transformation, and building online stores with engaged communities. My background and degree are in manufacturing, and I set out to bring the same productivity focus to doing business online since 1995.

I founded and have been a board member of numerous Internet companies, a government advisor to small digital businesses, and have worked with hundreds of large and small companies to develop their digital businesses.

Key brands I've worked with include: Audi, BBC, Casio, Diesel, EMI, MasterCard, Rovio, UBM, UMG, and now Gill, Procurement Leaders, Briefing Media, Ocean Media Group, and IDG. I also work with key associations including the PPA, the Association of Online Publishers (UKAOP) and IMRG the online retail association.

Recent Articles

Learnings from our first Affino Think Tank

Learnings from our first Affino Think Tank

We ran our first Affino Think Tank on the hottest day of the year, and it didn’t quite go according to plan, but we did learn a great deal. Here are our key takeaways.
Affino Intelligence Briefing - June 2021 Tougher to Engage Audiences

Affino Intelligence Briefing - June 2021 Tougher to Engage Audiences

Our stats show that for many brands it is harder to engage audiences this year than last, and the Covid traffic bump is definitely a thing of the past for most B2B brands.
New Media and Events Revenue Opportunities

New Media and Events Revenue Opportunities

Here are many of the ways the Affino community is embracing the opportunities which have arisen during the pandemic, and showcasing many of the Affino innovations we have developed to support them.

Blog

Affino 8.0.28 - the Superior Service Release

Affino 8.0.28 - the Superior Service Release

The Affino 8.0.28 release is a broad release with improvements across many of Affino’s modules, the unifying theme is Superior Service. Whether ...
Affino 8.0.27 - the Breakthrough Release Visual Guide

Affino 8.0.27 - the Breakthrough Release Visual Guide

This is the visual guide to the latest breakthrough features coming to the Affino SaaS service. See the related release notes for much more ...
Affino 8.0.27 - the Breakthrough Release

Affino 8.0.27 - the Breakthrough Release

The Affino 8.0.27 release is full of breakthroughs which transform Affino’s delivery. For many brands this will be the most significant release ...
Affino 8.0.26 - the Live Events, Brand and Dealer Directory Release

Affino 8.0.26 - the Live Events, Brand and Dealer Directory Release

This release sees over one hundred and eighty updates, with a host of critical improvements across the Affino service. ...
Affino SaaS 2020 In Review

Affino SaaS 2020 In Review

2020 was the year where we adapted continuously to best serve and support the Affino community during the Covid pandemic. Q1 was heavily focused on ...

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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