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Markus Karlsson

Mr Markus Karlsson

CEO Founder
Affino
My aim is to make Affino the best platform for digital business.

Location
United Kingdom
Website
Expertise
General Management, Leadership, Business Architect, Systems Architect, Account Management, Business Transformation and Digital Transformation
Solution Interests
Analytics, Campaigns, Community, Content Management, CRM, Customer Engagement, Digital Asset Management, Ecommerce, Events, Publishing, Sales & Marketing Automation, Social Marketplace, Subscriptions

About Affino

Affino is the Company of Experts and the home of the Affino Unified Digital Business Platform. We analyse businesses to help them ramp up their potential through streamlining and automating business processes and running all their customer engagement through the Unified Affino Platform.

Call: +44 (0)20 3393 3240
Email: engage@affino.com

Profile

I am the co-founder and CEO of Affino, and currently advise companies on digital transformation, and building online stores with engaged communities. My background and degree are in manufacturing, and I set out to bring the same productivity focus to doing business online since 1995.

I founded and have been a board member of numerous Internet companies, a government advisor to small digital businesses, and have worked with hundreds of large and small companies to develop their digital businesses.

Key brands I've worked with include: Audi, BBC, Casio, Diesel, EMI, MasterCard, Rovio, UBM, UMG, and now Gill, Procurement Leaders, Briefing Media, Ocean Media Group, and IDG. I also work with key associations including the PPA, the Association of Online Publishers (UKAOP) and IMRG the online retail association.

Recent Articles

Affino's GDPR Commitments and Timeline

Affino's GDPR Commitments and Timeline

Insights | 16 Oct 17
Here are Affino’s commitments and timeline for GDPR.
Handy GDPR Definitions Guide

Handy GDPR Definitions Guide

Insights | 16 Oct 17
Getting customers to double opt in to marketing, and avoiding them opting out are now the top priorities for marketers. Here are more GDPR best practices for marketers.
Best Practice handling of customer data in preparation for GDPR

Best Practice handling of customer data in preparation for GDPR

Insights | 14 Oct 17
Getting customers to double opt in to marketing, and avoiding them opting out are now the top priorities for marketers. Here are more GDPR best practices for marketers.
UK Media Ad Blocking and Privacy Briefing June 2017

UK Media Ad Blocking and Privacy Briefing June 2017

Insights | 06 Jun 17
The latest updates on ad blocking and privacy, including recent trends, Google’s Ad Blocker and Apple’s Safari privacy AI

Blog

Affino 7.5.20 Final - Milestone Responsive Release

Affino 7.5.20 Final - Milestone Responsive Release

Affino Social Commerce Blog | 12 Dec 17
We’ve left the best for last in 2017 with the final Affino 7.5 release. There is so much that is great in this release with the key highlights ...
Affino 2017 Evolution - a Visual Journey

Affino 2017 Evolution - a Visual Journey

Affino Social Commerce Blog | 16 Oct 17
2017 has seen the continued rapid evolution of the Affino SaaS service, with twelve major enhancements this year so far, and that’s even before ...
4 Key GDPR Questions that still need Answering

4 Key GDPR Questions that still need Answering

Affino Social Commerce Blog | 14 Oct 17
With only a few months to go before GDPR comes into force, we still have some very significant questions which have yet to be answered. The UK G...
Affino 7.5.19 Release - Forums, Awards and Performance

Affino 7.5.19 Release - Forums, Awards and Performance

Affino Social Commerce Blog | 08 Sep 17
This release sees further refinements of the new Forums and Awards modules, and significant performance improvements, along with a host of fixes in ...
Affino and GDPR

Affino and GDPR

Affino Social Commerce Blog | 30 Aug 17
The General Data Protection Regulation, or GDPR as it is better known is possibly the biggest steamroller to hit media companies, and all marketing ...

Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
Ocean Media Group
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Briefing Media
IMRG
FG Insight
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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