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Affino for Professional Services
Affino fully recognises the importance of reputation and relationships to the success of firms in the Professional Services sector. All stakeholders from clients and prospects to fee earners, partners and alumni need to be effectively managed and catered for. With Affino all these are served via a Unified SaaS Solution which empowers non-technical personnel across the three priority areas of Relationship Management, Thought Leadership and Proactive Engagement.

Relationship Management


  • This is principally about who knows who, personal connections and relationship intelligence, all of which Affino fully encompasses
  • It is the fully integrated community functionality for alumni, remote teams and referral firm management that brings all these groups together
  • Single Customer View through a Single Central Database (Full GDPR compliance management and status visibility)
  • Ability to Instantly Identify, Categorise, Group and Segment Clients and Prospects by their Interests and Activities
  • Ability to Generate Annotated Target Lists and Message Campaigns on the fly
  • Centralised Data Points for Contacts, including Notes and Annotations
  • Flexible Topic categorisation for precision targeting (e.g. by client sector or by skill line / practice area etc)
  • Full CRM functionality including simple Task Assignment, Notification and Reminder Management
  • Real-Time single-point overview with fully integrated view of Intelligence of Contact Status and Engagement with each firm (e.g. website, message campaigns, content published, events etc.)
Relationship Management

Thought Leadership

Thought Leadership


  • More Finely Targeted Content Marketing
  • Track engagement with detailed timeline and coordinate timely and personalised follow-up
  • Personalised Content and Service Delivery backed up by robust Messaging Campaigns
  • Finely Segmented Content Streams Based on Targets' Preferences and Activities
  • Integrated Publishing Platform for all Thought Leadership and derived content, with tiered access and security rights for different segments, audiences or client groups

Proactive Engagement


  • Affino's Conversion Events Target, Trace and Timeline Every Customer's Key Salient Activity
  • Automated identification of key tasks for feedback and follow-up
  • Track Conversion Journeys / Funnels across multiple areas and activities
  • Extract more value from Every Content View, Personal Interaction and Engagement
  • Ability to generate whole new sequences of turnkey engagements on-the-fly
  • Co-ordinate, Manage and Stimulate Interactions with a mix of automated and manual triggers and responses, personalised messages and invites
  • Extensive Sales and Marketing Automation system-wide to keep all the different target groups Active and Engaged
Proactive Engagement

Full Service

Affino SaaS Full-Service Delivery


  • While Affino does not create your content or manage your CRM for you, we do deliver a full service for all setup, advisory, design, project management, technical and development in and around the Affino SaaS service
  • Affino is best suited to businesses who are looking for maximum productivity and empowerment with the least impact on resources
  • Affino SaaS is also fully delivered as a SaaS service with no need for an extensive internal technical, or support infrastructure
  • All aspects of Affino's delivery are standards compliant including fully GDPR compliant, fully responsive, and continuously supported and evolved

Full Front-end Solution Delivery

  • The Affino SaaS is used by many leading businesses to business publishers, events and membership organisations, as well as professional services firms
  • To that end we have developed a full suite of front-end audience engagement services including full publishing, archives, events, seminars, awards, media, directory, ad serving, message campaigns and recruitment promotions
Full Front-end Solution Delivery

Sales, Marketing and Lead Generation

Sales, Marketing and Lead Generation

  • Affino has extensive built-in Lead Generation and Prospecting Tools
  • All this is backed by system-wide Sales and Marketing Automation with Inline Monetisation
  • Smart Client and Prospect Profiling Tools with ability to rapidly Segment and Target with Personalised Content and Engagement
  • Chained-together Conversion Events can target and trace the entire Client Lifecycle

Affino Professional Services Credentials


Legal Services - Affino already powers one of the world's leading Legal Directories - Who's Who Legal from LBR


Property Services - Affino has strong roots in Housing and Property Management Associations courtesy of Professional Member Communities - The Developer, the Housing Association, Housing (UK's largest public sector housing expo), and Inside Housing amongst others

Management Consultancy - Affino is particularly strong in Logistics Consultancy courtesy of Drewry Shipping Consultants, Icelandair Cargo, Riviera Maritime Media and World Cargo News
Affino Professional Services Credential

Key Affino Solution Elements for Publishers

CRM

CRM

Messaging

Messaging

Sales & Marketing Automation

Sales & Marketing Automation

Subscription & Membership

Subscription & Membership

Awards

2020 Campaign Publishing Awards - TTG Media : Business Brand of the Year

“And we've won! A huge tribute to the incredible commitment of the amazing #teamttg, not only last year but in recent months #smarterbetterfairer"

Daniel Pearce, Managing Director, TTG

2016 British Media Awards - Affino
Technology Provider of the Year - Silver

"We are delighted that our Affino site gets around ad-blocking, and altogether puts us one step ahead of our key competitors."

Daniel Pearce, Managing Director, TTG"

2014 PPA Awards - Procurement Leaders

PPA Business Media Brand of the Year - Winner*

PPA Digital Brand of the Year - Business Media - Winner*

PPA Connect 2014 Event Brand of the Year - Winner

* "Back to Back Awards - 2 Years Running"

Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today.

Alex Martinez, CEO & Co-Founder, Sigaria & Procurement Leaders

Case Studies

Drewry Case Study

Since moving across to the Affno Platform, Drewry has seen onsite registrations rise up by 200% and sign-ups to free content marketing titles and resources up by 250%. This is benchmarked against analysis undertaken 6 months before the Affino go-live date, and then following after 6 months of Affino deployment. In short, monthly registrations have trebled and free-content sign-ups have more than trebled...

"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."

James Harley, Head of Marketing and Business Development, Drewry

Procurement Leaders Case Study

Compared with where Procurement Leaders were in 2010, Affino brought about an improvement in uptime from 97 to 99.9% and in the last 3 years they have seen a 376% growth in membership, accessing a wide variety of services provided through the website and by Affino. The scope and scale of the business run online has been totally transformed...

"Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today."

Alex Martinez, CEO & Co-Founder, Sigaria & Procurement Leaders

Get In Touch

Contact our digital business development specialists for further insights into Affino usage and adoption.

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Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year