Stefan's Naturally Aspirated Blog

10 Steps All Affino Digital Managers should be taking to Get Ahead

taxonomy Affino customer ladder conversion events Personalisation Content Personalisation Customer Engagement Affino Unified Digital Business Platform Content Metering Related Content + -
10StepsAhead

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence ...


The Four Flavours of Affino Development

Development Affino Affino Development Affino Unified Digital Business Platform Business Platform Development Process + -
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When Affino engages in development work there are typically 4 different types of work we are involved in. When someone comes to us with a requirement there are various ways we can go about meeting that requirement. Creating something entirely from scratch, or re-using or modifying some existing part or parts of the system.

 

Once work is underway, it’s not always 100% clear how the final solution will work out. What works well on paper and in planning can often test poorly once you...


Drewry Transforms Global Subscription Sales Business with Affino

publishing Affino research Affino Unified Digital Business Platform Subscriptions Drewry Maritime Shipping Consultancy Maritime Shipping Research Global Subscription Sales Maritime Industry + -
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When we first met, Drewry had already produced a highly intricate brief - covering hundreds of points of detailed systems requirements for an end-to-end enterprise grade subscription sales and management platform. At the heart was the requirement to allow Drewry to sell its high end and high value products in a very specific manner around the globe, both online and directly.

 

The major challenge being that Drewry sells over fifty complex subscription services, with core periodicals but ...


How Affino is quite a different kind of proposition to WordPress and CMS solutions in general

Affino Wordpress Sales and Marketing Automation Digital Business Plaform Affino Unified Digital Business Platform Business Automation Native vs Integrated Dynamic Business Solution Business Process Automation + -
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While Affino often gets compared to, and mentioned in the same context as CMS solutions, it is in fact a relatively new approach, and as different as Office was when it was first introduced by Microsoft as an integrated suite to replace Word Perfect and Lotus 1-2-3.

 

Even though it is not easy to compare Affino directly to WordPress, here are some of the key discussion points that arise:


10 Key Reasons Why you should be considering the Affino Unified Media Business Platform

Affino Digital Business Digital Business Plaform Affino Unified Digital Business Platform Media Platform Affino for Publishers Connected CRM Affino Unified Media Business Platform + -
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From the earliest days, Affino has always been developed with a view to providing a fully rounded solution - giving businesses the full set of tools and utilities they need to translate their processes and workflows to an automated digital business. Affino has long combined CMS with Community and Social Tools, alongside Ecommerce, Campaigns, Messaging and seamless integration and automation between elements. Everything in Affino is driven through and controlled by a core central Social CRM ...


Wired for Business Success

Affino Digital Business Platform Affino Unified Digital Business Platform Business Growth Business Solutions Affino Solutions for Business Business Efficiencies + -
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The above schematic is a loose 2-dimensional interpretation of much of Affino’s customer-facing functionality with a few of the underlying processes. Its purpose is in part to illustrate just how much power is contained within a single Affino deployment, but also to demonstrate how many of your own business’s activities can be handled by the Affino platform. Note that various admin processes - including Affino’s ingenious DIY Design Centre interface have been purposely omitted...


Engineering Better Businesses

success Affino solution Collaboration Digital Business Digital Business Plaform Affino Unified Digital Business Platform Affino Onboard Business Platform Business Engineering Engineering Growth + -
2017AfBlgBusinessManufacture700

We are in the business of building businesses - digitized / digital businesses per se, but not necessarily in the way that you might perceive, and certainly not as a fully stand-alone and independent activity. We construct business vehicles and vessels - which still need to be properly manned and skippered. Constructing the system is only the starting point, it needs to be correctly deployed for success. Just as you can buy the most technically proficient vessel to race in the America’s ...


Prepaid Development vs Custom Projects vs Agile Sprints

Affino project management Affino Development Affino Procedure Custom Development Agile Sprints Agile Methodology Prepaid Development Featured + -
2017AfBlgAffinoSprints700

At Affino we work to a number of parallel schedules - these cover Affino Core Development, Projects, Custom Functionality, Bug Fixes and Incidentals as the key ones. The working day is mostly divided into 3, with the first third typically dedicated to solving customer support issues and bugs, while the latter part of the day allows the developers to focus wholly on their more complex tasks - without distractions. Of course the algorithm is slightly more complex than this as each developer has ...


Ramp up your Innovation in 2017 with The Affino Unified Digital Business Platform

Affino Replatforming Digital Business Affino Unified Digital Business Platform Innovation Affinovatoin Digital Business Solutions Platform + -
2017AfBlgAffinoInnovation700

Uncertain times lie ahead as the whole global marketplace enters into a period of significant change. We have no way of knowing what will happen longer term, but in the short run - supply prices will rise and inflation will creep up - as is already happening. The £ exchange rate is still down significantly, and we’ve seen several of our supply bills increase - like the Amazon hosting, as many of these technical services and components are priced and traded in dollars. We’ve so...


Affino Client TTG Wins Travel Media Awards Online Travel Publication of the Year

Affino TTG Affino Unified Digital Business Platform TTG Media Travel Awards TTG Awards + -
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We are delighted for our good friends over at TTG for securing such a prestigious honour. We know just how hard they work year in, year out, and this is the least they deserve by way of recognition.

 

TTG has been running on Affino for about a year now, and the online / digital experience is getting slicker and slicker. A hearty congratulations to Daniel Pearce and the TTG Team. May this be the first of many new accolades to come.

 

TTG received no less than 11 nominations, and ...

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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