Stefan's Naturally Aspirated Blog

Make Sure You Register for the PPA x Affino Publisher Advertising State of the Industry Breakfast Briefing on November 1st

Advertising for PublishersAdvertising RevenueAffinoBreakfast BriefingDigital AdvertisingFuture of Digital AdvertisingPPAPPA Breakfast Briefing+-
2019GPXPPAAffinoEvents700

Our CEO Markus Karlsson and CCO Jonathan Collins will be co-hosting with the PPA a Presentation and Q&A on ’Publisher Advertising Revenues : Evolving Challenges and Opportunities’. A proper in-depth review of the current state of the Digital Advertising Industry as pertains to the Publishing Sector.

 

The Briefing will take place from 09:00 hrs on Friday November 1st, 2019 at PPA HQ, which can be found at the White Collar Factory, 1 Old Street Yard, London EC1Y 8AF - as ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

10 Steps All Affino Digital Managers should be taking to Get Ahead

AffinoAffino Unified Digital Business PlatformContent MeteringContent Personalisationconversion eventsCustomer Engagementcustomer ladderPersonalisationRelated Contenttaxonomy+-
10StepsAhead

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

The Four Flavours of Affino Development

AffinoAffino DevelopmentAffino Unified Digital Business PlatformBusiness PlatformDevelopmentDevelopment Process+-
2017AfBlg4Phases700

When Affino engages in development work there are typically 4 different types of work we are involved in. When someone comes to us with a requirement there are various ways we can go about meeting that requirement. Creating something entirely from scratch, or re-using or modifying some existing part or parts of the system.

 

Once work is underway, it’s not always 100% clear how the final solution will work out. What works well on paper and in planning can often test poorly once you...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Drewry Transforms Global Subscription Sales Business with Affino

AffinoAffino Unified Digital Business PlatformDrewryGlobal Subscription SalesMaritime IndustryMaritime Shipping ConsultancyMaritime Shipping ResearchpublishingresearchSubscriptions+-
2017DrewryHome700

When we first met, Drewry had already produced a highly intricate brief - covering hundreds of points of detailed systems requirements for an end-to-end enterprise grade subscription sales and management platform. At the heart was the requirement to allow Drewry to sell its high end and high value products in a very specific manner around the globe, both online and directly.

 

The major challenge being that Drewry sells over fifty complex subscription services, with core periodicals but ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

How Affino is quite a different kind of proposition to WordPress and CMS solutions in general

AffinoAffino Unified Digital Business PlatformBusiness AutomationBusiness Process AutomationDigital Business PlaformDynamic Business SolutionNative vs IntegratedSales and Marketing AutomationWordpress+-
2016AfBlgAffinoPress700V4

While Affino often gets compared to, and mentioned in the same context as CMS solutions, it is in fact a relatively new approach, and as different as Office was when it was first introduced by Microsoft as an integrated suite to replace Word Perfect and Lotus 1-2-3.

 

Even though it is not easy to compare Affino directly to WordPress, here are some of the key discussion points that arise:

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

10 Key Reasons Why you should be considering the Affino Unified Media Business Platform

AffinoAffino for PublishersAffino Unified Digital Business PlatformAffino Unified Media Business PlatformConnected CRMDigital BusinessDigital Business PlaformMedia Platform+-
2017AfBlgAffinoMediaPlatform700

From the earliest days, Affino has always been developed with a view to providing a fully rounded solution - giving businesses the full set of tools and utilities they need to translate their processes and workflows to an automated digital business. Affino has long combined CMS with Community and Social Tools, alongside Ecommerce, Campaigns, Messaging and seamless integration and automation between elements. Everything in Affino is driven through and controlled by a core central Social CRM ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Wired for Business Success

AffinoAffino Solutions for BusinessAffino Unified Digital Business PlatformBusiness EfficienciesBusiness GrowthBusiness SolutionsDigital Business Platform+-
2017AfBlgWiredAffino700

The above schematic is a loose 2-dimensional interpretation of much of Affino’s customer-facing functionality with a few of the underlying processes. Its purpose is in part to illustrate just how much power is contained within a single Affino deployment, but also to demonstrate how many of your own business’s activities can be handled by the Affino platform. Note that various admin processes - including Affino’s ingenious DIY Design Centre interface have been purposely omitted...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Engineering Better Businesses

AffinoAffino OnboardAffino Unified Digital Business PlatformBusiness EngineeringBusiness PlatformCollaborationDigital BusinessDigital Business PlaformEngineering Growthsolutionsuccess+-
2017AfBlgBusinessManufacture700

We are in the business of building businesses - digitized / digital businesses per se, but not necessarily in the way that you might perceive, and certainly not as a fully stand-alone and independent activity. We construct business vehicles and vessels - which still need to be properly manned and skippered. Constructing the system is only the starting point, it needs to be correctly deployed for success. Just as you can buy the most technically proficient vessel to race in the America’s ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Prepaid Development vs Custom Projects vs Agile Sprints

AffinoAffino DevelopmentAffino ProcedureAgile MethodologyAgile SprintsCustom DevelopmentFeaturedPrepaid Developmentproject management+-
2017AfBlgAffinoSprints700

At Affino we work to a number of parallel schedules - these cover Affino Core Development, Projects, Custom Functionality, Bug Fixes and Incidentals as the key ones. The working day is mostly divided into 3, with the first third typically dedicated to solving customer support issues and bugs, while the latter part of the day allows the developers to focus wholly on their more complex tasks - without distractions. Of course the algorithm is slightly more complex than this as each developer has ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Ramp up your Innovation in 2017 with The Affino Unified Digital Business Platform

AffinoAffino Unified Digital Business PlatformAffinovatoinDigital BusinessDigital Business Solutions PlatformInnovationReplatforming+-
2017AfBlgAffinoInnovation700

Uncertain times lie ahead as the whole global marketplace enters into a period of significant change. We have no way of knowing what will happen longer term, but in the short run - supply prices will rise and inflation will creep up - as is already happening. The £ exchange rate is still down significantly, and we’ve seen several of our supply bills increase - like the Amazon hosting, as many of these technical services and components are priced and traded in dollars. We’ve so...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Featured Blogs

Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

Affino 8.0.18 - The Actionable Intelligence Release

Affino 8.0.18 - The Actionable Intelligence Release

Affino 8.0.16 - The Details Release

Affino 8.0.16 - The Details Release

Affino 8.0.15 - Visual Highlights

Affino 8.0.15 - Visual Highlights

Affino 8.0.15 - The Reputation, Directories, and Monetisation Release

Affino 8.0.15 - The Reputation, Directories, and Monetisation Release

82% of Browsers will soon be blocking Cookies by Default

82% of Browsers will soon be blocking Cookies by Default

Blog Navigation


Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo