Stefan's Naturally Aspirated Blog


All of us at Affino are delighted to be supporting the PPA once more and helping to keep the publishing industry vital and vibrant in these challenging times. We are again sponsoring a category at the PPA Awards - this year we are handing out the Award for ’PPA Commercial Partnership of the Year’. Collaboration is such a big part of what we do at Affino - so we are very aware of the critical importance of smart commercial partnerships in sharing resources to build something better. ...

Affino Represents the Digital Leadership Category at the 2019 IBP Journalism Awards

AffinohousingHousing DevelopmentIBPInternational Building PressUrban Housing+-

Affino had the honour of participating at the recent IBP Journalisms Awards 2019 - this last Thursday night. We were one of the sponsors of the event, and our CEO Markus highly suitably presented the Digital Leadership of the Year Award to worthy recipient Jamie Harris of ’Building’ whose creative podcasts in particular attracted the admiration of the award’s judges. Accompanying Markus and Jamie in the above picture is of course compere for the night - celebrated radio host ...

Affino Innovation Briefing Wednesday 27th November 2019 - Actionable Intelligence

Actionable IntelligenceAffinoAffino BriefingAffino Briefing 2019Affino Innovation BriefingAffino Unified Digital Business PlatformDrewry+-

Many thanks to all those who attended our annual briefing event yesterday - we had a healthy turn-out at One Alfred Place yet again, and the sun shone on the Store Street Room as in previous years. Special thanks go to our Master of Ceremonies CCO Jonathan Collins, and principal speakers - James Harley, Head of Marketing at Drewry Shipping Consultancy, and of course our CEO Markus Karlsson - who appeared in that order.


The approximate agenda times shifted somewhat to roughly the ...

Make Sure You Register for the PPA x Affino Publisher Advertising State of the Industry Breakfast Briefing on November 1st

Advertising for PublishersAdvertising RevenueAffinoBreakfast BriefingDigital AdvertisingFuture of Digital AdvertisingPPAPPA Breakfast Briefing+-

Our CEO Markus Karlsson and CCO Jonathan Collins will be co-hosting with the PPA a Presentation and Q&A on ’Publisher Advertising Revenues : Evolving Challenges and Opportunities’. A proper in-depth review of the current state of the Digital Advertising Industry as pertains to the Publishing Sector.


The Briefing will take place from 09:00 hrs on Friday November 1st, 2019 at PPA HQ, which can be found at the White Collar Factory, 1 Old Street Yard, London EC1Y 8AF - as ...

10 Steps All Affino Digital Managers should be taking to Get Ahead

AffinoAffino Unified Digital Business PlatformContent MeteringContent Personalisationconversion eventsCustomer Engagementcustomer ladderPersonalisationRelated Contenttaxonomy+-

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence ...

The Four Flavours of Affino Development

AffinoAffino DevelopmentAffino Unified Digital Business PlatformBusiness PlatformDevelopmentDevelopment Process+-

When Affino engages in development work there are typically 4 different types of work we are involved in. When someone comes to us with a requirement there are various ways we can go about meeting that requirement. Creating something entirely from scratch, or re-using or modifying some existing part or parts of the system.


Once work is underway, it’s not always 100% clear how the final solution will work out. What works well on paper and in planning can often test poorly once you...

Drewry Transforms Global Subscription Sales Business with Affino

AffinoAffino Unified Digital Business PlatformDrewryGlobal Subscription SalesMaritime IndustryMaritime Shipping ConsultancyMaritime Shipping ResearchpublishingresearchSubscriptions+-

When we first met, Drewry had already produced a highly intricate brief - covering hundreds of points of detailed systems requirements for an end-to-end enterprise grade subscription sales and management platform. At the heart was the requirement to allow Drewry to sell its high end and high value products in a very specific manner around the globe, both online and directly.


The major challenge being that Drewry sells over fifty complex subscription services, with core periodicals but ...

How Affino is quite a different kind of proposition to WordPress and CMS solutions in general

AffinoAffino Unified Digital Business PlatformBusiness AutomationBusiness Process AutomationDigital Business PlaformDynamic Business SolutionNative vs IntegratedSales and Marketing AutomationWordpress+-

While Affino often gets compared to, and mentioned in the same context as CMS solutions, it is in fact a relatively new approach, and as different as Office was when it was first introduced by Microsoft as an integrated suite to replace Word Perfect and Lotus 1-2-3.


Even though it is not easy to compare Affino directly to WordPress, here are some of the key discussion points that arise:

10 Key Reasons Why you should be considering the Affino Unified Media Business Platform

AffinoAffino for PublishersAffino Unified Digital Business PlatformAffino Unified Media Business PlatformConnected CRMDigital BusinessDigital Business PlaformMedia Platform+-

From the earliest days, Affino has always been developed with a view to providing a fully rounded solution - giving businesses the full set of tools and utilities they need to translate their processes and workflows to an automated digital business. Affino has long combined CMS with Community and Social Tools, alongside Ecommerce, Campaigns, Messaging and seamless integration and automation between elements. Everything in Affino is driven through and controlled by a core central Social CRM ...

Wired for Business Success

AffinoAffino Solutions for BusinessAffino Unified Digital Business PlatformBusiness EfficienciesBusiness GrowthBusiness SolutionsDigital Business Platform+-

The above schematic is a loose 2-dimensional interpretation of much of Affino’s customer-facing functionality with a few of the underlying processes. Its purpose is in part to illustrate just how much power is contained within a single Affino deployment, but also to demonstrate how many of your own business’s activities can be handled by the Affino platform. Note that various admin processes - including Affino’s ingenious DIY Design Centre interface have been purposely omitted...

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2020 40

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year