Stefan's Naturally Aspirated Blog

Bathrooms and Showers Direct Refreshes and Reinvigorates its Digital Presence with Affino

Affino Unified Digital Business PlatformB2B RetailBathroom Fittings and FurtnishingsBathrooms and Showers DirectConsumer RetailecommerceFeaturedPPCresponsive designRetailseoSSL+-
2017AfFeatSitesBASDTakeLook700

We’ve been working with Bathrooms and Showers Direct (BASD) for nigh on a decade now and have had to handle a variety of challenges together over the years, in particular the complexities of the integration with Google Base / Google Merchant Centre which is an ongoing project with Google’s consistently evolving approach.

 

BASD is something of a special case in that it targets and serves both the trade, as well as domestic customers through the same ecommerce website, i.e. ...

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A Short Primer on Organic SEO

Organic SEOseoseo automationSEO Strategytaxonomy+-
2016AfBlgSEOPrimer700

Nobody said it was going to be easy, and yes, SEO success needs to be built up over time - like momentum. This feature is wholly on naturally aspirated SEO, with no application of ’Nitro’ (AKA PPC), you can however apply ’Turbo’ and ’Compressor’ dynamics in how you create and structure your content, and funnel users through your site with appropriately labelled signposts.

 

The process is largely about structural consistency with an end-goal of ...

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Website still considered most important marketing channel for majority of businesses

advertisingBrand StrategyDirect MarketingEmailmarketingMarketing ChannelsMarketing StrategyMobile WebPPCpublishingresponsive designseowebsiteWebsite Strategy+-
2015AfBlgCrossChannel480Bg2

In the Econsultancy / Oracle Marketing Cloud ’Cross-Channel Marketing Report 2015’ - where the question posed was ’Which three marketing channels are the biggest priorities for your organisation over the next year? The most mentioned ended up being Website, by a clear margin (57%), then Email (48%) and Social Media (42%), with SEO (34%) and Paid Search (18%) rounding off the top 5.

 

There’s a strange distinction in this survey between first placed ’Website&...

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10 Reasons why you may need to switch Platform to grow your business in 2014

AffinoAffino 7Affino Social CommerceAffino Social Commerce SolutionContent PersonalisationEasy Back-end IntegrationecommerceEnabling PlatformInstant AnlyticsMulti-domainMulti-domain DeliveryOnline EngagementOnline Incentivesonline retailpublishingReplatformingresponsive designseoSEO Structuresocial commerceWeb Business ROIWeb PersonalisationWeb ROI+-
2014AFBlgReplatforming480

Over the last 12 months, we have heard a lot about the need for replatforming, owing to game changers and paradigm shifts in the online retail industry. The chiefest of these is the increasing consumer shift to mobile devices and the need to provide a seamless high-level customer experience across all channels of involvement. Responsive Design will of course be essential, but there are several other key criteria which will need to be seriously considered too.

 

Here follows a quick ...

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Affino 7 Key Synergies

AffinoAffino 7Affino SynergiesAutomated Customer LadderComrzContent FlowDIY ImplementationExpert CommerceGranularisationMedia FlowPersonalisationrecommendationsseoseo automationsocial commerceSocial CRMTransformation+-
2012Affino7Synergies480

The great advantage of Affino 7 having so many different functions and technologies in a single system is that you get unprecedented synergies when combining them all together.

 

Right at the heart of Affino are the Social CRM and Automated Customer Ladder which elevate Affino’s unique approach to Social Commerce to a level unseen in any other system. The true advantage of Affino is using the single interface to manage so many different evolved activities, including the following: ...

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What's in a domain name?

dnsdomaindomain registrardomain registrydomain strategyglocalizationgTLDICANNSearch Enginesseoshortenersocial hubsocial mediaTLD'URL+-
2011ComrzBlogDomainNamesM

A number of our customers often question us as to the importance of their domain name choice, and what impact the choice of Top Level Domain (TLD) makes. The simple answer is to do with search engines, in that those on the corresponding TLD are likely to display a correlating domain higher in the results; so for instance if someone is searching on Google.co.uk, then it makes best sense to have a .co.uk TLD - meaning a glocalized policy is usually recommended. Historically there have only been ...

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And delivering industry leading awards

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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