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Affino the Company

Affino is an AI-first company delivering a unified business platform plus plug-and-play AI site extensions. Together they power faster build-outs, richer personalisation, and continuous optimisation—underpinned by a Single Customer View. Our expert team has guided hundreds of organisations through thousands of launches and transformations, from strategy and design to data, automation, and growth. Whether you need an end-to-end platform, targeted AI plugins, or senior hands-on delivery, Affino turns complexity into momentum—so every interaction becomes more relevant, every workflow more efficient, and every quarter more measurable.

Affino Expertise and Collaboration

Affino brings together seasoned experts in Business Analysis & Development, Consultancy, Systems Architecture, Application Development, Project Management, Branding & Design, Technology Infrastructure & Hosting, and AI. By immersing ourselves deeply in our customers' businesses—understanding their culture, purpose, and people—we collaborate closely to drive continuous improvement and bring their vision to life.

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Key Affino Team Members

Markus Karlsson

CEO | Founder

Markus is the linchpin and main figurehead for the Affino dynasty. He's a brilliant business analyst and systems architect who has an uncanny knack of getting right under the skin of things and figuring out how to improve them. He was the original author of the Affino platform back in 1998, and has overseen and witnessed first-hand most of the key technological advances that shape our digital futures.

Stefan Karlsson

CMO | Founder

As a co-founder of Affino, and the one who originated the Affino name and brand, Stefan has a particularly keen sense for creating and originating smartly targeted brand assets and collateral for Affino and its Clients. Another of his key roles within Affino is as Director of Client Services, where he oversees training, support and account management.

Julius Metyko

Lead Developer

Julius is the chief protector and conduit of the Affino Unified Digital Business Platform. A quite superb database engineer, he oversees proceedings with a quiet confidence and steely determination. He ensures that we continue to get the very best out of the Affino Development Team, as well as of course the Affino Platform itself.

Mark Foster

Lead Product Design

Everything that comes out of Affino benefits from Mark's added polish and flair. A core member of the product team, whether it is shaping the future direction of the product, or knowledge transfer Mark's output has a singular elegance and refined purpose. He is unerringly consistent in delivering unexpectedly smart solutions to complex digital design problems.

Quang Luong

Product Director

Quang is the central authority and arbiter on Affino specification and direction of the platform. His legacy as a Web Manager has seen numerous awards garnered along the way, and he consistently applies formidable scientific and usability rationale to ensure the best possible experience for admins and end-users alike. He brings with him an extra layer of quality to add to his default position of quietly considered attention to detail.

Susan Kerrigan

Head of Projects

Susan's many years in the industry give her a certain quiet, composed confidence in dealing with the most complicated of issues. She approaches every project with a healthy degree of consideration and preparation. Projects are usually only as well organised as their overseers, and Susan is very well organised indeed.

Sam Kennell

Operations Manager

Sam chiefly heads up recruitment, financial services and sales support for Affino. She is tightly knit into the organisation of the company's most valuable assets, and has responsibilites in events management too. Sam projects a confident air of authority and does a nice sideline as the company's chief enforcer.