Achieve More with a Fully Connected CRM at the Heart of your Digital Platform

CRM automation Targeting Personalisation Workflows Process Automation Sales Leads Management Contact Capture Business Processes + -
2017AfBlgCoreCRM700V2

Most business owners are already fully clear on how critical a CRM solution is for the running of a contemporary business. Many are not aware though of how much manual work and maintenance is required to support a typical CRM - something along the lines of Salesforce for instance.

 

A typical CRM deployment nowadays consists of significant customisation and integration work, just to get the CRM to connect or ’talk’ with your other critical business solutions. Salesforce can be a great solution for many companies, but it requires significant investment and has sizeable ongoing overheads.

 

For The Affino Unified Digital Business Platform, its CRM sits at the heart of the system, is already fully-integrated with all key business activities and gives you instant and broad overview of those activities. In the last 18 months we’ve further refined and evolved the CRM, taking on more business processes and workflows and cementing all those into the core inner workings of the system.

 

You may be familiar with the phrase ’Single Customer View’ - and that is exactly what Affino gives you - a single screen overview per customer of all their activities - interactions and transactions with you. Affino wholly manages customer engagements, and Affino’s Automated Customer Ladders gives you unprecedented levels of customer tracking, incentivisation and reward - with some 60 Conversion Events - right across the spectrum of engagement.

 

Affino offers not only Sales and Marketing Automation, but business workflows and processes automation - all seamlessly tied into the central CRM - all feeding in data and intelligence automatically, and carrying out such tasks as smart contact capture and sales leads management.

 

There are numerous benefits in deploying a Fully Connect CRM Solution like Affino, including less maintenance, lower overheads, and these three in particular:

 

 

Better Targeting / Business Intelligence

 

When you have a complete overview of All your customers’ activities, alongside there topic preferences, you can much more accurately and successfully target their needs and provide the appropriate content and related relevant services.

 


More Personalisation

 

Affino’s solution architecture combines with business intelligence gathered to wholly shape the customer experience. If you want to, each screen of your site can appear unique to each customer based on security, topic and other filters assigned via personal preferences as well as patterns of behaviour.

 


Incredible Automation

 

With a fully connected system you can achieve unprecedented levels of automation. You already have all the pipelines and workflows in place, you just need to choose how to apply them. No solution comes close to offering the scale and scope of process automation - that Affino already has ready-made and on-tap!

TweetFacebookLinkedInTumblrPinterestGoogle+eCard
Add New Comment
You must be logged in to comment.
Full-Spectrum Customer Engagement

Full-Spectrum Customer Engagement

Core-Connected CRM

Core-Connected CRM

Total Sales and Marketing Automation

Total Sales and Marketing Automation

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation


2018 50

4 Great Power-Scaling Tube Amps for Home Use
"Rui, I believe the two you suggest are decent "...
29-May-2018
4 Great Power-Scaling Tube Amps for Home Use
"Hello Stefan So much info in this small article/"...
29-May-2018
Cast Off Bank TSB playing with False Economies
"Slight update! - I have finally managed to make "...
30-Apr-2018
9 of the Best Modulation Workstation Pedals for Your Consideration
"Mark - I don't find any of those Rotary "...
18-Dec-2017
9 of the Best Modulation Workstation Pedals for Your Consideration
"Stefan, Great article. Thank you. How would you "...
18-Dec-2017
House Music Label Odyssey
"Thanks for sharing this article , I am making an "...
25-Oct-2017
4 Key GDPR Questions that still need Answering
"Thanks for that update Markus. It would also be "...
19-Oct-2017
9 of the Best Compressor Pedals for Your Consideration
"Hiram - I believe it's the OTA / Ross Compressor T"...
01-Oct-2017
Waiting

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Open Door Media
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Agribriefing
IMRG
FG Insight
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
Let Us Call You Back
Contact Us
Request A Demo