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Stefan's Naturally Aspirated Blog

2024-GPX-Generative-AI-Web-Saviour-700

Affino CEO Markus Karlsson highlights the current Internet challenges for publishers - and how Affino 9 and Generative AI can provide useful solutions to making the most of the evolving opportunities.

 

Rob Waugh’s ’Publishing on the open web is broken, how generative AI could help fix it’ article / feature - lists out several of today’s problem areas concerning the current state of the Internet, and how that’s impacting on Publishers in particular.

 

He then sets out to discover what ...


2024-Affino-AI-Personal-Assistant-700

Nowadays it’s the mobile phone which acts primarily as your digital personal assistant - through a range of helpful bots like Alexa, Google Assistant and Siri. While these bots are to an extent vocally interactive - they are really just scraping the surface when it comes to handling our personal and professional tasks and routines.

 

Using mobile devices as digital personal assistants, alongside the current generation of AI apps is a start on the journey towards being the digital equivalent ...


Affino Innovation Briefing 2023 Materials and Resources Now Live on the Site

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2023-Affino-AIB-Showcase-700

The Affino Team had wonderful day out in King’s Cross at our new Event Venue for this year - the St Pancras Meeting Rooms. We hope all that managed to make it on the day had a properly eye-opening and suitably edutaining time! I personally was wowed by all the AI Co-Pilot and Generative Assistance abilities forthcoming. And I’ve been dabbling a little on the Midjourney and Photoshop AI side myself!

 

It seems that every year the video file sizes get bigger and bigger - and it took two very ...


Drewry Website Visual Guide

Affino PowerAffino Unified Business PlatformDrewryFull Service FidelityMaritime Shipping ConsultancyProfessional ServicesResourceWebsite Visual Guide+-
Drewry Homepage

Drewry is the leading global independent provider of research and consulting services to the maritime and shipping industry, employing over 100 professionals across an international network of offices in London, Delhi, Singapore and Shanghai. And regularly cited by the world’s major news media,

 

Superbly marshalled by Head of Marketing and Business Development - James Harley - Drewry has long been a flagship Affino implementation. It smartly combines Expertise with Experience and Collateral ...


Charity Digital Website Visual Guide

Affino Unified Business PlatformAfino PowerCharity DigitalEvents Awards & DirectoriesFull Service FidelityHeriage DigitalHeritage Digital AcademyResourceUnified Business Platform+-
Charity Digital Homepage

Charity Digital is a wonderful Digital Resource for Charities and Not-for-profit Organisations which provides essential training, events, consultancy and special projects to help those organisations make best use of the Internet, Digital, and Social Media.

 

There is also a Product Directory of essential Software Platforms and Utilities, as well as an array of Events and Training Materials - including numerous Videos and Podcasts.

 

Charity Digital hosts regular Events, Seminars, Webinars ...


Bathrooms and Showers Direct Website Visual Guide

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Bathrooms and Showers Direct Website Visual Guide

The Affino-Powered Flagship Pure-Play Ecommerce Website - Bathrooms and Showers Direct (BASD) continues to go from strength-to-strength and is newly improved with a whole raft of smart new features.

 

Over the past decade,the Affino team has been privileged to participate in and contribute to the evolution and growth of the business, and we’re proud to see how successfully the business has progressed and developed over those years.

 

Refinements to product bundling, and swift and efficient ...


The Bookseller Website Visual Guide

Affino Unified Media Business PlatformB2BBook ChartsResourceRights NewsSubscriptions & MembershipsThe Book TradeThe BooksellerUnified Business Platform+-
The Bookseller B2B 3 Excellence

Team Affino is incredibly proud to see The Bookseller’s new Affino-powered website go live - the culmination of many months of meticulous planning and diligent execution. There are major milestones in Affino’s history of truly world-beating deployments, and The Bookseller is now very much one of the flagship Affino B2B 3 implementations in how thoroughly it underlines so many of Affino’s core principles and methodologies, and delivers for the book trade.

 

This visual guide hopefully goes ...


For those looking for the Robust and Reliable Future of AdTech - Affino already has a Solution!

ad-servingAdTechAdvertising AnalyticsAdvertising SolutionFirst Party DataFull Service FidelityGDPRPrivacy ProtectionResourceUnblockable Ad DeliveryZero Party Data+-
2021AFOFutureAdTech700-min

Our CEO Markus and I ’sat’ in on PressGazette’s recent Future of Media Technology Webinar - ’Life after cookies : Why publishers should act now to update their AdTech.’ There were lots of questions raised within those 60 minutes, but few concrete conclusions or recommendations. The general consensus was that Programmatic Advertising was on the wane - mostly for reputational reasons, as well as breaches of data protection, and consumer trust.

 

One of the ...


2021AFOSeptStageMain700-min

The Stage’s Home Page is a collection of more than 100 precision-targeted content elements which can be segregated by key topics / content streams. Featuring a combination of News, Jobs, Features, Reviews, Podcasts and Cartoons, Opinion & Advice, Reader Views, Big Interviews, Long Reads, Q&A, Promoted Content,  and Most Read.

 

View Page


The Ultimate Customer Experience Platform is one which seamlessly harnesses every Customer engagement, interaction and transaction

Affino Unified Business PlatformAudience CRMcmsCRMCustomer Engagement PlatformCustomer Experience PlatformEnterprise StackEvents Awards & DirectoriesResourceSales & Marketing AutomationSpotlightSubscriptionsSubscriptions & Memberships+-
Customer Engagement = Satisfaction

Customer Experience Platforms are all too often just a pivot on CMS or Customer Engagement Platforms, or Front-End Application Stacks even - where the CXP component is just one of several separate elements within a larger Hybrid Enterprise Stack. Whilst they do add some value, they also fall far short of a full service.

 

For many, a Customer Experience Platform is just a re-naming or re-branding of a core CMS which has some limited personalisation built in. But then needs to interact ...

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