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Stefan's Naturally Aspirated Blog

Why Taking Control of your First Party Data is critical for Future Success

Ad BlockersBrowser SecurityBusiness IntelligenceFirst Party DataGoogle AnalyticsPrivacy ProtectionResourceThird Party CookiesUser Security+-
2020AFOBlgFirstPartyData700-min

We witnessed a number of paradigm shifts in 2020 on the road to the ending of 3rd Party Cookie support.

 

Apple in particular was highly active on the user security front - introducing default 3rd Party Cookie Blocking right across its software portfolio. iOS 14, iPadOS 14 and macOS Big Sur all ushered in a new age of user-centric protections - to help prevent third party exploits which happen all too frequently on the internet.

 

And while Apple’s Safari and Firefox’s...


Why Affino's Full Service Fidelity is key to the Future Success of Your Business

Affino Unified Business PlatformFull Service DeliveryFull Service FidelityIntegral Service DeliveryResourceSeamless Infrastructure+-
2020AFOFullServiceFidelityHalo700-min

You will no doubt have read about Google’s intentions to end support of 3rd party cookies in the near future, following in the footsteps of Apple and Firefox.

 

What this means to almost all websites and web-based-businesses is that their services will be severely curtailed - as most rely heavily on stitching together multiple applications and plugins through the use of JavaScript and 3rd party cookies.

 

We probably have not been vocal enough about this as billions of ...


2020AFOEbooks20VAT700-min

A lot has happened since we posted our piece on the Upper Tax Tribunal and its judgment on VAT exclusions for digital editions - in particular news-related offerings. In fact Chancellor Rishi Sunak has brought forward the new legislation and HMRC changes a lot earlier - considering the hit publishers have been taking during this pandemic.

 

Effective Today 1st of May - Publishers no longer need to pay 20% VAT on the sale of any Digital Edition. As defined largely by the recent Tribunal -...


Essential Webinar Advice from Charity Digital

Charity DigitalCoronavirusCovid-19Events Management PlatformLiveLive EventsResourceWebinar PlanningWebinarsZoom+-
2020CharityDigitalWebinars700

There are several different models and formats for successful Webinar Delivery, and Charity Digital have hit a rare vein of form with their regular series of Webinars. We previously posted the excellent interview with James Harley of Drewry who talked us through their own expert-led briefings. Charity Digital run a great series of Webinars mixing both in-house and sponsored presenters.

 

We shared in the wisdom of CEO Jonathan Chevalier, Marketing Manager Chris Hall, Events Manager Mimi ...


Essential Webinar Advice from James Harley of Drewry Shipping Consultants

CoronavirusCovid-19Digital EventsDigital SeminarsDrewryEvents Management PlatformLive EventsOnline EventsResourceWebinars+-
2020AfBlgDrewryWebinars700-min

We were very fortunate today to share the wisdom and expertise of James Harley, Head of Marketing and Business Development at Drewry Shipping Consultants. James has many years of experience in providing global webinars, coordinating both morning and afternoon sessions of the same event to fully service the global community. We thought James’s experience and knowledge would be very useful for anyone looking to take advantage of these virtual seminars - in the wake of mass-cancellations of ...


The Essential Business Benefits of Subscription Services and Automated Renewals

Customs Acquisition CostinsightResourceService SubscriptionsSubscription AutomationSubscription Business ModelsSubscription RenewalsUnified Business Platform+-
2019AgBlgSubscriptionRenewal700-min

Most should be familiar with the concept of Customer Acquisition Costs, or CACs - where winning over entirely new customers is the most expensive process of all, while up-selling and contract / subscription renewals should take increasingly less levels of effort and maintenance. For a number of years we’ve been encouraging our own customers to move more towards subscription-style service business models which more evenly sustain a company’s cashflow.

 

The model of Service ...


Trade Show Survival Guide - Staying Refreshed and Mitigating Against Potential Mini Disasters

Events Management PlatformLive EventsResourceTrade Show SurvivalTrade Show ToolsTrade Show Trickstrade shows+-
2019GPXTradeShowSurvivalGuide700

This feature was inspired by a few conversations I had at the recent Islington / London UK Guitar Show where I encountered a number of exhibitors throughout the day in varying states of repair and alertness. It recalled my advertising agency days where and when I attended numerous trade shows for extended periods - including also some more recent events escapades.

 

It brought to mind various ’tricks’ and ’tools’ I made use of throughout those days to solve and ...


2019AfBlgICOGDPRBAMH700-min

It’s been over a year now since GDPR took effect on May 25th 2018 - and for a while there it looked like the ICO (Information Commissioner’s Office) was going to take a particularly passive role in proceedings as to be fair - not very much happened in those first 12 months. And while there are far too many companies arbitrarily citing ’Legitimate Interests’ over and above those basic consumer rights afforded by ’Explicit Consent’ - it really looked as if this...

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A 12 Step Visual Guide to Affino's Fully Baked-In GDPR Solution

Affino GDPRAffino Unified Digital Business PlatformFeaturedGDPRGDPR FrameworkResourceUnified Business Platform+-
2018AfBlgVisGDPRMain700-min

The purpose of this article is to give you a comprehensive overview of the extensive smart GDPR Solution fully built into the Affino Unified Digital Business Platform. These screens give you a shortcut on a lot of integral complexity which does still require a fair amount of setup - but with Affino’s detailed guides and live examples is something that any Affino Client can easily and relative quickly accomplish.

 

Affino’s GDPR is designed to fully safe-guard the consumer as ...


How Diligent Deployment of Affino can help you Minimise your Hack / Attack Surface

Affino Unified Digital Business PlatformInternet SecurityResourceRisk AssessmentRisk ManagementSecurityUnified Business Platform+-
2018AfBlgAffinoAttackSurface700-min

A recent article in The Telegraph about a Fortnum & Mason customer data breech highlights a common area of weakness to most integrated web solutions. Your typical Digital Deployment consists of a stack of disparate component systems which need to be integrated together to be able to work as a complete solution. Every separate component system which is introduced into the mix increases your risk profile - and gives hackers and cybercriminals more avenues for attacking your systems and ...

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2020 33

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year