Unified Digital Business Platform

Affino delivers a complete digital front-end, encompassing CRM, CMS, DAM, Ecommerce, Messaging, Social, Sales & Marketing Automation and Analytics all in the same seamless solution. It also uniformly contains more specialist solutions for Recruitment, Education, Fundraising and Benchmarking. Affino in essence marshals all your company's key activities through a single centralised system. It frees up time and resources so you can concentrate on evolving and growing your digital business rather than just maintaining it, it also protects your content, media and ad-serving from adblockers and similar privacy tools.

Single Customer View

Affino's unified approach produces a seamless customer journey across all the different devices and touch-points. All key activities are delivered and run through Affino, which gives a unique overview of all your customers' activities, every contact, communication / interaction and every kind of purchase - all controlled through the same universal system and viewed in tandem on the same CRM Contacts and Analysis screens.
  • Top Conversion Events
  • Overall Enagagement Points
  • Enagagement by Category
  • Latest Activity

Sales & Marketing Automation

Affino's Automated Customer Ladder consists of 50 dynamic Conversion Events which can be triggered to react and respond to each and every customer activity - from content read to specific purchase, registration, download, communication, interaction and so much more. Each activity can accrue rewards and recognition for the customer - visible badges, points system, coupons and monetary credits, additional features and privileges. All are seamlessly connected with Affino's messaging engine and content subscriptions too - producing an automated customisable, stepped customer engagement program with incremental incentives and rewards.


At the heart of Affino's Personalisation are Taxonomy Topics and User Profile Preferences which start at Registration, but can be updated then at any stage, incentivised or otherwise. A user's preferences filter the content and features to exactly match a customer's own desires and inclinations - meaning a very personal customer journey on and off-screen - via personalised highlights and digests, newsletters, communications and alerts.

Realise Your Commercial Potential

Affino's promise to every customer is rationalised by its powerful and unified feature set. With its 50 Customer Ladder Conversion Events and 20 Commercial Engines, no other single system delivers as much monetisation capability. The fact that Affino contains so much power on-tap, and allows you to automate all of this for optimised customer journeys, is what makes it such a strong proposition, particularly for evolving new and improved revenue streams.

Affino Features Set Highlights

CMS - Responsive Framework

Digital Asset Management

Message Campaigns & Newsletters

Ecommerce & Social Commerce

Social CRM with Single Point of Contact

Analysis & Dashboard

GDPR Management

Sales & Marketing Automation

Events, Exhibitions & Awards

Ad Server

Membership, Member Profiles & Subscriptions

Pay-Wall & Metered Content

Community & Social Interaction


Responsive Design Centre

Get In Touch

Contact our digital business development specialists for further insights into Affino usage and adoption.

Markus Karlsson, CEO

+44 (0)20 3393 3240


Jonathan Collins, CCO

+44 (0)20 3393 3240


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Driving business at some of the world's most forward thinking companies

Procurement Leaders
Ocean Media
Shard Media Group
AOP - Association of Publishers
The Stage
Law Business Research
Internet Retailing

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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1 Alfred Place
off Tottenham Court Road
London, UK

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

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