Affino at the PPA Independent Publisher Conference & Awards - Roundtable and Event Roundup

Affino EventsIndependent Publisher Conference & AwardsPPAPPA EventsPPA Independent Publisher Conference & Awards+-
2019AFMKJCPPAIPCA700-min

Affino participated again at PPA’s annual Independent Publisher Conference & Awards (IPCA) where our CEO Markus and CCO JC were in attendance; and alongside James Harley, Head of Marketing at Drewry Shipping Consultants, helmed a couple of Roundtable Sessions on the subject of ’Actionable Intelligence’.

PT 1.5

There were two sequential Roundtable Sessions of circa 30 minutes each which followed the below structure:

Actionable Intelligence Roundtable

Actionable Intelligence Roundtable
  • Actionable Analytics
  • No data & interaction silos
  • Key tools
  • Key automations
  • Interaction Infographic
  • Real-time Response (Actionable Intelligence)
  • Company Intel
  • Automated Segmentation
  • Only human
  • Audience CRM
  • Misconceptions
  • Common Questions

The official handout is available as a download in Related Media to the right/below > (Login required)

Mark Allen Presentation on Synergy

Mark Allen Presentation on Synergy

Our representatives attended a number of illuminating presentations - notably by Mark Allen of Mark Allen Group who shared the history and evolution of his significantly family-run publishing empire and how said business was best served by operational synergies.

Julian Thorne, The Big Wheel Consultancy Presentation on Customer Retention

Julian Thorne, The Big Wheel Consultancy Presentation on Customer Retention

Julian Thorne of The Big Wheel Consultancy also presented some fascinating insights into Customer Retention strategies - particularly as pertains to Subscription Renewals - the key facts of which we will be extracting into our own take on the same subject in a forthcoming article.

TTG Media Picks Up 4 Awards and Accolades

TTG Media Picks Up 4 Awards and Accolades

The biggest happening at the event was that long-standing Affino Client TTG Media picked up 4 highly worthy Awards and Accolades at the event - including Independent Publishing Company of the Year, Editor of the Year for Sophie Griffiths, Relaunch of the Year for TTG Magazine, and highly commended for Business Publication of the Year. Alas the website re-design and relaunch happened a touch too late to be eligible for these awards - surely a case for the next. In any case many congratulations to Daniel, Sophie and their entire Staff!

Contacts and Follow-up

Affino really enjoys participating and collaborating at this particular event, and we will no doubt be back in action again this time next year!

 

If you would like further insights and evidence of what went down at the IPCA - please contact our CCO Jonathan Collins at Jonathan.collins@affino.com / 020 3393 3240

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2019 19

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

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55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

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