Affino participated again at PPA’s annual Independent Publisher Conference & Awards (IPCA) where our CEO Markus and CCO JC were in attendance; and alongside James Harley, Head of Marketing at Drewry Shipping Consultants, helmed a couple of Roundtable Sessions on the subject of ’Actionable Intelligence’.
There were two sequential Roundtable Sessions of circa 30 minutes each which followed the below structure:
The official handout is available as a download in Related Media to the right/below > (Login required)
Our representatives attended a number of illuminating presentations - notably by Mark Allen of Mark Allen Group who shared the history and evolution of his significantly family-run publishing empire and how said business was best served by operational synergies.
Julian Thorne of The Big Wheel Consultancy also presented some fascinating insights into Customer Retention strategies - particularly as pertains to Subscription Renewals - the key facts of which we will be extracting into our own take on the same subject in a forthcoming article.
The biggest happening at the event was that long-standing Affino Client TTG Media picked up 4 highly worthy Awards and Accolades at the event - including Independent Publishing Company of the Year, Editor of the Year for Sophie Griffiths, Relaunch of the Year for TTG Magazine, and highly commended for Business Publication of the Year. Alas the website re-design and relaunch happened a touch too late to be eligible for these awards - surely a case for the next. In any case many congratulations to Daniel, Sophie and their entire Staff!
Affino really enjoys participating and collaborating at this particular event, and we will no doubt be back in action again this time next year!
If you would like further insights and evidence of what went down at the IPCA - please contact our CCO Jonathan Collins at Jonathan.email@example.com / 020 3393 3240