This visual guide focuses on the Intel aspects of the Actionable Intelligence release, and likely we’ll follow up with a second visual guide on the great Review enhancements in the near future.
We have greatly streamlined the Site Analysis in this release. We’ve added a new preview panel so you can see the title, teaser, thumbnail, creator and creation date for the content you’re looking at.
You can see all the sub channels, sections and articles, with new quick links to further drill down on the details. We now focus on a single timeframe for the simplest and most direct experience, you can then switch between timeframes. This means you instantly get a feel for the traffic level on each key page.
When you click through from the Site Analysis, or indeed directly on to the Control View screen of any Channel, Section and Article there’s a new Analysis panel which shows the recent viewing history, along with what accounts (companies) have viewed the content, and which contacts have viewed it recently. We also show how many times the article has been viewed (by people) along with how many times per day on average.
Crucially you can now add the contacts to any Contact List on the fly from the article screen. It means that if you forgot to set up a conversion event on a landing page; or spot an interesting activity pattern; or need to issue a correction and want to inform the specific readers; you can now do so quickly and easily. We know this will be very useful to everyone, given how often the requirement has arisen to see the content engagement, and need to message and organise those contacts.
You can also see the top inbound referrer links, and quickly link through to see all the inbound URLs and sites.
This release sees the introduction of the new Accounts Report. This is a major new feature which allows you to compare and contrast all the key account based activity on Affino. It provides a unified report across CRM, site, event and awards, commercial, message campaigns and the sales and marketing automation, all in a single report.
There are extensive filters, many of which can be pre-configured in the CRM Profile, and options to two-way sort by almost every criteria. The data can then be exported as needed. This means you can see which accounts are the most / least engaged by a host of criteria, and identify indicators which can lead you to better target the factors which most critically affect account engagement and revenues. We have introduced a new active filter panel here that we will be rolling out to many more of the Control screens over the coming releases.
If you’re doing any account based engagement, sales or targeting then exploring the Accounts Report is an absolute must.
We have significantly improved how you review Topics both on the list and detail view. We now provide immediate feedback on how many channels and articles have the topic applied, how many trending views there are for each topic, and how many contacts and accounts relate to those topics. You can then immediately click through to drill down on each of these. This is transformative when it comes to reviewing how you’re targeting and creating content for topics on your sites.
The Audit is where you can see all recent interactions in Affino. Historically this was more of a high level activity / security review, but recently we introduced performance analytics into the audit. We have now introduced easier auditing of contact interactions, you see more of the history when clicking through from a contact, with smarter linking and filtering on the audit.
When going directly into the Audit you can now filter by accounts and contacts, and immediately see job titles as well as accounts that the contacts are in. Crucially you can now add all recent contacts who have clicked on any link / are in any account / use a particular browser to a Contact List. It means that if you’ve missed setting up a conversion event, or have spotted an activity pattern, or simply want to target active contacts based on any activity, then it is now possible.