Many thanks to all those who attended our annual briefing event yesterday - we had a healthy turn-out at One Alfred Place yet again, and the sun shone on the Store Street Room as in previous years. Special thanks go to our Master of Ceremonies CCO Jonathan Collins, and principal speakers - James Harley, Head of Marketing at Drewry Shipping Consultancy, and of course our CEO Markus Karlsson - who appeared in that order.
The approximate agenda times shifted somewhat to roughly the following order of business:
Final Agenda / Timings
CCO Jonathan Collins kicked off proceedings with the Welcome Address, including general introductions and overview of the proceedings.
Our CEO Markus Karlsson also took on the role of Chief Technical Officer for the day - overseeing the technical aspects of the event.
James Harley, Head of Marketing and Business Development at Drewry Shipping Consultants took to the podium for his highly detailed overview of Actionable Intelligence in use in Drewry's Affino setup.
James highlighted the different elements of his Marketing and Business Development purview and How Affino's recently evolved Intelligence, Targeting and Analysis elements combined - particularly as regards Contacts, Accounts and Contact Lists across Channel, Section and Article activity.
The presentation is attached to this article as related media (PDF), and can be downloaded by registered and logged-in members of the site.
CEO Markus Karlsson took us through the highlights of the thousands of new project, development and systems enhancements that touched Affino this year - including our ever evolving technical infrastructure and Affino's innovation progress report.
Markus also touched on the imminent forthcoming releases including the significant pre-Christmas editions, as well as the development focus for next year.
Markus's presentation is also attached to this article - for registered and logged-in members.
CCO Jonathan Collins introduced Affino's ongoing and forthcoming events series for next year - which in the main will consist of more detailed Breakfast Briefings on key topical subjects, while there will be also smaller roundtable discussion groups arranged for more intelligence sharing amongst Affino Users.
The next planned event is targeted for 15th February 2020 and will cover key onboarding, discovery, retention principles and Affino automation for media companies.
Keep your eyes peeled for further details and invitations to our events - which will require online sign-up for attendance.
Being active believers in practicing what we preach, we have set up a series of Conversion Events and Contact Lists to track who of you read this article and download either of the attached / related PDF presentations.
We may well publish the results of those activities in one of our future briefings or roundtables - so by all means keep in touch if you wish to keep up with all our latest developments.