Affino-led Roundtable Discussion on Actionable Intelligence at the PPA Independent Publisher Conference & Awards
Affino is collaborating with the PPA once again - this time at its Independent Publisher Conference & Awards, where we have agreed to lead the Roundtable Discussion on Actionable Intelligence.
Various experts will tell you that Modern Smart Business is all about Big Data, Statistics, Metrics and Key Performance Indicators - but in truth that is just one component of the overall equation and solution. And just having reams of data will actually do relatively little for your business’s bottom line.
Actionable Intelligence is having proper triggers and automated processes in place which are able to take advantage of data-led opportunities as they arise - using Activity Funnels (aka Conversion Events Funnels) to chain together sequences of behaviour responses which react to the customers’ interactions with you.
Our CEO Markus will be introducing and presiding over this session - with further depth and due process provided by James Harley, Head of Marketing at Drewry Shipping Consultants.
NOTE that this is a ticketed PPA event.