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Affino-led Roundtable Discussion on Actionable Intelligence at the PPA Independent Publisher Conference & Awards

8:30 AM - 5:30 PM
etc.venues 133 Houndsditch

Affino is collaborating with the PPA once again - this time at its Independent Publisher Conference & Awards, where we have agreed to lead the Roundtable Discussion on Actionable Intelligence.

Various experts will tell you that Modern Smart Business is all about Big Data, Statistics, Metrics and Key Performance Indicators - but in truth that is just one component of the overall equation and solution. And just having reams of data will actually do relatively little for your business’s bottom line.

Actionable Intelligence is having proper triggers and automated processes in place which are able to take advantage of data-led opportunities as they arise - using Activity Funnels (aka Conversion Events Funnels) to chain together sequences of behaviour responses which react to the customers’ interactions with you.

Our CEO Markus will be introducing and presiding over this session - with further depth and due process provided by James Harley, Head of Marketing at Drewry Shipping Consultants.

NOTE that this is a ticketed PPA event.

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Featured Speakers View All


Hosted By View All


Featured Speakers


Markus Karlsson

CEO Founder
Affino

James Harley

Head of Marketing
Drewry Shipping Consultants

Hosted By


Location

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Venue

This year's PPA Independent Publisher Conference & Awards take place at a brand new venue - etc.venues which sits sort of midway between Liverpool Street Station and Aldgate Station, but slightly closer to the latter.

 

etc.venues

133 Houndsditch

Liverpool Street

London

EC3A 7BX

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Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year