Affino CEO Markus Karlsson will be presenting an updated briefing on ’Surviving the Cookie Armageddon’ - a state-of-the-industry address on the impact and mitigation of Ad Blockers and Privacy Tools.
Affino has evolved an in-depth audit and analysis for evaluating the impact of ad- and cookie-blockers per domain; Markus will be sharing some of the top-line data and key insights we have discovered to date, as well as laying out what the future trends may be, and what coping strategies are available to Publishers.
The presentation takes place from 14:30 - 14:50 and is part of the Summit ’Tech Talk’ - Stream C.
Our CCO Jonathan Collins will also be in attendance in the afternoon, look him up if you require any further details on the subject of Cookie Armageddon and the impact of privacy tools on publisher business models.
1 Hamilton Place
Further Details: PPA Bussiness Media Summit site