Most of you will by now be familiar with the statistic that people typically Glance at their mobile phones on average 100 times each day. Any company wanting to connect with its audience has to be able to tune into some of that bandwidth.
Several of us here at Affino are avid users of apps like Yahoo News Digest and The Economist Espresso, so the idea was to create a template along similar lines, but with rather more tightly defined characteristics - hence ’Glance’ was born.
The target was that each ’article’ as such would have to fit in its entirety on a single mobile screen. You would be able to read its contents in just a couple of minutes, and then click on a single link destination / Call to Action. There would also be Share Tools for sharing the article to social media.
I then came up with a colour-coded master Topics list of just 12 categories, which everything would need to fit into:
I have managed to make use of 8 of those Topics already!
Finally, each of the images used is the same format as we use throughout the site - a square image of max dimensions 700 x 700 px. For ’Glance’ the lower half of the image gets cleverly masked off and covered by the text of the article. This means that when considering ’Glance’ image compositions, the focal part of the image needs to be above the half-way line.
There is a dedicated Glance ’eye’ icon which is the 4th icon from the right in the top navigation - to allow quick and easy access of this page. Even though it is fully optimised for mobile use, it also looks great on desktop.
So ’Glance’ is where you go when you want a quick update on all the key matters relating to Affino (in 480 characters or less). If you have a few minutes spare on your commute or waiting for a taxi - you can scan through a number of these in the briefest of moments.
The actual template consists of just a few custom elements sitting on top of Affino Related Link Articles.