Brand Identity - Unique, Relevant, Meaningful, Memorable!

publishing Branding Brand Identity Brand Strategy Brand Logos Logo Origination Logo Symbolism Brand Marks Brand Representation + -

Here above is a collection of some of my favourite book publisher / imprint logos. Some of these have been nipped and tucked and evolved over the years - like the Ladybird Books logo, while others have been pretty much constant since their inception. I feel all the logos featured are great examples of how logos can really work for your business - both as a mark of quality, as well as a mark of category.


The first three idents - Ladybird | Usborne | Walker Books - are all Children’s Books Publishers, and each of the logos does a marvellous job of conveying who the intended target audience is. As I mentioned at the start, the Ladybird logo has changed the most - going from the semi-realistic illustration of my own childhood days to the current much more cartoonish form - which I believe is actually more suitable in any case. We kids had an enormous library of Ladybird Books when we were growing up.


In the next row we have Puffin | Penguin | Thames & Hudson. The first two are sister imprints - more closely parent and child - with the Puffin imprint aimed at Children, and Penguin for more mature reading. Thames and Hudson’s two dolphins represent Art Books - or more broadly, books on Art, Architecture, Design and Visual Culture.


In the third row - Dorling Kindersley | Tor | Phaidon - are all similarly typographical idents. I personally don’t usually like assimilating letters into the ident - for me the best logo idents usually are powerful stand-alone symbols - like the ones in the rows above. For these 3 it kind of works to have the letters included. When I see the DK logo it immediately brings to mind highly illustrated and picture-rich books and visual guides. Tor as a Science Fiction and Fantasy imprint has an ident which associates it more closely with the kind of craggy mountains of doom you find in the Fantasy genre - but it is a great ident for that. Finally, my favourite Art Book imprint simply uses the Greek letter Ф - being the first phonetic syllable in the name. When I see the Ф on a book spine, it immediately brings back warm memories of previous books from that publisher.


In all cases here, the symbol identities are genuinely working for and on behalf of their imprints - properly identifying their genre type to the potential customer, and signifying a mark of quality.


In the Internet Age where you now have billions of websites and digital properties, it is more important than ever to have a great logo which encourages positive feeling in your existing and potential customers. As an example, the Apple logo is now so strong that some of the Apple fans would pretty much buy anything which carried that brand mark. I get quite upset when I see brand marks and logos which fail to communicate or represent what they are about. A strong brand mark works for the brand or company it represents - helping to connect to consumers, and overcome obstacles to adoption / transaction.


Every single company benefits from having a well-defined and strong brand image - it is genuinely a wonder how and why so many don’t have decent logos / idents with which to represent themselves ...

Tweet Facebook LinkedIn Tumblr Pinterest Google+ eCard
Add New Comment
You must be logged in to comment.
Integral Forums and Collaboration

Integral Forums and Collaboration

Stationery Matters

Stationery Matters

Homes Event

Homes Event

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation

2018 49

9 of the Best Modulation Workstation Pedals for Your Consideration
"Mark - I don't find any of those Rotary "...
9 of the Best Modulation Workstation Pedals for Your Consideration
"Stefan, Great article. Thank you. How would you "...
House Music Label Odyssey
"Thanks for sharing this article , I am making an "...
4 Key GDPR Questions that still need Answering
"Thanks for that update Markus. It would also be "...
9 of the Best Compressor Pedals for Your Consideration
"Hiram - I believe it's the OTA / Ross Compressor T"...
9 of the Best Compressor Pedals for Your Consideration
"Great post! What kind of compression does the C"...
Affino 8 Coming January 2018 (Updated)
"We've pushed this back for a number of great "...
Affino and GDPR
"Hi James, we will be working on the Suspend side, "...

Driving business at some of the world's most forward thinking companies

Procurement Leaders
Ocean Media
Open Door Media
Shard Media Group
AOP - Association of Publishers
Briefing Media
FG Insight
Internet Retailing

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
Let Us Call You Back
Contact Us
Request A Demo