Stefan's Naturally Aspirated Blog

Drewry Transforms Global Subscription Sales Business with Affino

AffinoAffino Unified Digital Business PlatformDrewryGlobal Subscription SalesMaritime IndustryMaritime Shipping ConsultancyMaritime Shipping ResearchpublishingresearchSubscriptions+-

When we first met, Drewry had already produced a highly intricate brief - covering hundreds of points of detailed systems requirements for an end-to-end enterprise grade subscription sales and management platform. At the heart was the requirement to allow Drewry to sell its high end and high value products in a very specific manner around the globe, both online and directly.


The major challenge being that Drewry sells over fifty complex subscription services, with core periodicals but ...

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Affino Assists AOP with Rapid Site Redevelopment and Deployment

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Almost exactly one year ago, Affino was commissioned by the AOP to resolve a matter of some technical delicacy and urgency. The incumbent site at the time was malfunctioning, and AOP required a swift resolution to ensure ongoing business continuity.


Within just a fortnight of collaborating with Richard Reeves’ team, Affino had helped recover data, redesign, populate and deploy a fully viable phase 1 solution / replacement - covering all of AOP’s essential business functions...

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Print Magazine Sales and Subscriptions still Sinking

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A recent article in Campaign records Condé Nast suffering biggest audience decline as magazine market drops 5.6% year-on-year. The biggest casualty was Condé’s ’Glamour’ title which accounted for a 26% decline on its own.


Editors are hoping to revive the title by re-launching it in a larger more luxurious format, we will see if that does the trick. It’s not been long since we had reports that Condé Nast was in rude health and actually ...

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Modernising Media Publishing Production Workflow

Digital FirstMediaPrint vs DigitalpublishingPublishing ProcessPublishing Workflow+-

Most Media / Publishing companies are having to deal with the challenges of the growth of digital media while traditional publishing and print media are still largely on the wane. It used to be that there was only one format and paradigm to deal with, and the whole production cycle consisted of entirely flat files - from a word-processor document onto layout plan / typesetting trace, then onto QuarkXPress / InDesign, film, plates and finally print press output.


When I started my ...

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Affino at B2B Media Strategies - 9-10th December

AffinoB2BB2B Media StrategiesBriefing MediaDigital BusinessMedia BriefingMedia Strategiespublishing+-

B2B Media Strategies will take place on 8 - 10th December at the Park Plaza, Riverbank, London. It brings together an international audience of 200 CEOs and senior executives from B2B media, STM, events and data service businesses.


Affino is sponsoring a feature Case Study, which will focus on Affino’s most recent responsive-design deployments, their challenges, changing business models and evolving revenue streams. The Affino Case Study is on at 10:20 - 10:40 on 9th December.


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Death of the Lads' Mag marks end of an era in Men's Magazine Publishing

FHMFrontLads' CultureLads' MagsLOADEDMagazine PublishingMaximMen's MagazinesNews StandNutsPrint MagazinespublishingZoo+-

We’ve had quality men’s magazines for a very long time now - represented by GQ, Esquire and the like. But the early 90’s saw the rise of a slightly more rough and ready lifestyle in the form of ’Lads’ Culture’. This was best represented by the bible of Lads’ Culture - ’Loaded’ which had Gary Oldman fronting its very first May 1994 issue.


James Brown’s slightly risqué editorial stance - essentially drugs, boozing, ...

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Affino participating at PPA Independent Publisher Conference & Awards - 12:20 9th December

AffinoIndependent Publisher AwardsIndependent Publisher ConferenceIndependent PublishersPPAPPA Independent Publisher Conference & AwardsPublisherspublishing+-

The Independent Publisher Conference & Awards is the PPA’s annual flagship event for the independent publishing community. Come join Affino at The Brewery on December 9th for a half-day conference and lunchtime awards ceremony that will explore and celebrate this very special part of the publishing world.


Our very own CCO Jonathan Collins will be one of the key experts involved in the ’20 Things You Need to Know About Digital Publishing’ panel which is part of the...

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Newspapers moving increasingly into membership services

Benefit of MembershipMembership BenefitsMembership PerksMembership ServicesPublisher MembershipspublishingSubscription MembershipSubscription PerksVertical Membership Portals+-

There was an excellent 2-part feature in the Media Briefing recently about how more and more publishers were looking to develop membership services as a means to engender loyalty and better retain customers.


The most well-known of these the ’Times+ Membership’ has supposedly managed to reduce subscription churn by 40%. I’m quite familiar with a number of these services as I am a proxy member through either mobile app, web or Sunday papers subscription. I get regular ...

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Website still considered most important marketing channel for majority of businesses

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In the Econsultancy / Oracle Marketing Cloud ’Cross-Channel Marketing Report 2015’ - where the question posed was ’Which three marketing channels are the biggest priorities for your organisation over the next year? The most mentioned ended up being Website, by a clear margin (57%), then Email (48%) and Social Media (42%), with SEO (34%) and Paid Search (18%) rounding off the top 5.


There’s a strange distinction in this survey between first placed ’Website&...

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Ad Blockers getting smarter, Advertisers still crying foul!

Ad BlockersAd BlockingAdvertising IndustryAdvertising StrategyAdvertising TechnologyCookie ArmageddonOnline PrivacyPrivacy Toolspublishing+-

There’s been a lot of news of late about what different publishers are doing about ad blockers and how B2B publications in particular are skewed much more in favour of their advertisers than their actual readership. At the start, ad blockers simply blocked off 3rd party cookies and Flash, but they’re now getting craftier and more far-reaching as concerns what types of content they block.


The smarter ad blockers know that advertisers are switching to animated GIFs and HTML5,...

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