Affino CEO Markus Karlsson covers AI UX in InPublishing's AI Webinar

"Publishers that embrace AI have the opportunity to deliver personal, helpful, and truly modern experiences. Markus Karlsson, CEO and founder of Affino, explains how it can be done."

A lot of the talk about AI tends to lean into the negative side of things and so many resources are going into Bot and AI scraping protections and preventions. Hardly anyone is talking about how AI can be honed to deliver the best onsite user experiences.

Markus talks of Enhancing content creation & production, and delivering beneficial AI-enhanced Interfaces.

Markus ends by revealing his 3 top tips on this subject :

1. Make yourself familiar with the AI Tools that are available
2. Run safe experiments and learn how to adopt the most pertinent AI Technologies
3. Iterate in public - don’t be afraid to continuously innovate and improve

You can Read the Full Article on the InPublishing Website.

The actual Webinar takes place on 2.30-3.30pm (GMT), Tuesday 18 November 2025 - so keep your eyes peeled for further details.

Register for Webinar on InPublishing!