Level up your Site Impact with Affino AI Plugins or risk losing relevance

Answer Engines and Google Cards are stealing your audience. Affino AI Plugins help you fight back with better content authenticity and more engagement.

Talk of the “death of the website” misses the point. What’s dying are bad, impersonal, ad-soaked sites that prioritise clicks over value. Meanwhile, AI-led experiences are booming - ChatGPT, Midjourney and most AI services live on the open web.

The AI user experience era is the next phase in the web’s evolution. Publishers and media brands can compete on experience and data quality, not just volume. Embrace AI as you embraced mobile and the cloud.

Your advantage as original creators is clear: you can serve steak, not the “hamburgers” produced when others mash up your content. Own the format, the context, and the conversation.

There are two sides to AI UX: firstly, enhanced content creation and production and, secondly, new, intelligent interfaces for consuming that content.

The shift we’re entering is as significant as the move from non-responsive sites to mobile-optimised, cloud-hosted ones. Sites that rely on clickbait, ad overload and SEO games will fade. What wins now: trust, usefulness, and a sense that “this site understands me”.

Markus Karlsson

CEO

Ai Plugins

News AI

Let users choose interests and timeframes (eg. Sport + Entertainment, last 48 hours) for a rapid catch-up, then offer a 5–10 minute audio digest or a 15-minute video roundup.

AI Assistants

Go beyond “site chat”. Create news and insight companions, sales / support concierges, or community-specific guides. Make them multilingual so English source content multiple Nationalities.

AI Enhanced Search

Add AI overviews to site search for fast, trustworthy synthesis – then allow drill-down to sources. A hybrid (AI overview + classic results) is a quick, high-impact win.

Article Summaries

Present Key Takeaways and alternative quick read versions of articles to best match what your audience is looking for.

Article Questions

Replace bland “related articles” with AI-generated questions at the end (or within) pieces. They prompt deeper exploration tailored to the reader’s intent.

AI Analyst

Layer analyst-grade Q&A over your proprietary content and data so users can interrogate it directly. This is a bigger, customised investment – but often delivers more value than generic data tools.

Let’s talk about how our plugins could help you

If you want to know more about this, or any other insight, event, or service from Affino - then email us on engage@affino.com, or call us on +44 (0)203 603 3155,

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