Posted on06 March 2016 5:07 PM GMT

A-Z Browser Odyssey

BrandingBrand ProfileBrand RelativesInternet EcosystemBrand InfluencersBrowser UseBrowser BehaviourConsumer Behaviour+-
2016AFBlgAZOdyssey700

As part of our Brand Profile exercise, I encourage our Clients to visualise their customers’ ecosystems - both their working and home environments and what influencers may be active in their lives. It typically falls under the ’Brand Relatives’ part of the process, but when considering a Target Audience, one must always consider the immediate environment/s they are active within. Both in terms of what touchpoints they access regularly, and also how these may instruct and impact on their lifestyles.

 

When you type a letter into your browser (Chrome in my instance) - i.e. the first part of a word, the browser automatically and predictively recommends website destinations based on what’s in your bookmarks, what’s regularly accessed, and what’s most recently accessed.

 

I am highly active on my browser most times of the day and night, and my browser environment is a mix of work and leisure-related destinations. There is a largely equal mix of client sites current and lapsed, key online stores (Amazon, Ebay, Ocado etc.), classic web utilities (Google and Wikipedia etc.), Music Sites, Comic Book Sites and Video Services, with a few more idiosyncratic ones based on recent browser history.

 

I have listed the top two predictive references which appear, for some letters there really aren’t many options! Would love to hear what results other people get, and what you all think this says about each one of us...

 

A - Affino.com | Amazon.co.uk
B - BBC.co.uk | Base.com
C - Cinebook.co.uk | Crunchyroll.co.uk
D - DigitalSpy.com | Discogs.com
E - Ebay.co.uk | EmpireOnline.com
F - Facebook.com | ForbiddenPlanet.com
G - Google.com | Guardian.co.uk
H - Humanoids.com | HumanityDirect.org
I - ImageComics.com | IMDB.com
J - Juno.co.uk | JohnLewis.com
K - Kuksi.com
L - Lego.com | LargoWinch.com
M - Mbl.is | MyVue.com
N - Netflix.com | NowTV.com
O - OrbitalComics.com | Ocado.com
P - Play.Spotify.com | PhonicaRecords.com
Q - Quora.com
R - RARIK.is
S - Soccernet.com | Selfridges.com
T - TheTimes.co.uk | ThinkStockPhotos.co.uk
U - UrbanOutfitters.co.uk | UKAOP.org
V - Visir.is | Vimeo.com
W - Wikipedia.org | Which.co.uk
X - X-tremeVideo.com
Y - Youtube.com | Yoox.com
Z - Zalando.co.uk | Zenescope.com

Stefan
Posted by Stefan
Popular Comments RSS Feed Content Subscriptions
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Add New Comment
You must be logged in to comment.

Blog Navigation


Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
Ocean Media Group
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Briefing Media
IMRG
FG Insight
Investigo
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
Twitter
Facebook
Let Us Call You Back
Contact Us
Request A Demo