Stefan's Naturally Aspirated Blog

10 Benefits of Single-Sourcing

Adblock-alypseAffinoAffino Unified Digital Business PlatformCookie ArmageddonMobilegeddonProcess AutomationSales and Marketing AutomationSeamless Customer JourneySingle Customer ViewSingle Sourcing+-
2016AfBlgSingleSourcing700

Most complete digital solutions out there are a hybrid mix of as many as a score of different component elements. Buying and integrating lots of disparate systems has certain advantages, but there are twice as many disadvantages, particularly within the current climate of Cookie Armageddon and Mobilegeddon - whereby hybrid and disconnected solutions are being penalised across the board - by browsers, operating systems, platforms, search engines etc.; more than that though, they are ...


iOS 9 Launch marks start of Mobilegeddon proper

AdblockersappleCookie ArmageddonGhosteryiOS 9Mobile AdvertisingMobilegeddonNative AdvertisingPrivacy ProtectionPrivacy Tools+-
2015AfBlgIOS9-480

Last Friday saw the official launch of Apple’s iOS 9 - which gives mobile users access to privacy controls on their browser - meaning an effective ad blocker / 3rd party cookie blocker for all those iPhone and iPad users. This will mean that many businesses which are heavily reliant on banner-advertising revenues, will need to recalibrate their approaches or suffer significant falls in revenue.

 

"iOS tools like ’Crystal’ give people the ability to remove mobile web ...


The Mobile Imperative

Cookie ArmageddonCustomer Relationship ManagementecommerceMobile CommerceMobile Customer ContactMobile GrowthMobile ImperativeMobile OptimisationMobilegeddonSmartphones+-
2015AfBlgMobileImperative480

It really does not matter what type of business you have, these days the most likely contact you will have with your customers is via their smartphones. People already order more pizza through their phone; movie, theatre and concert tickets; read news feeds, digests and updates; order a taxi, post a picture, rent a room, save their place in a queue, pre-order their sandwich, and conduct a hundred different services and purchases generally within a typical day.

 

Here are the key headline...


Mobilegeddon encourages publishers to fast-track mobile optimisation

Google Mobile FriendlyMobile First StrategyMobile Friendly SearchMobile Friendly Search ResultsMobile OptimisationMobile PublishingMobile Publishing OptimisationMobile WebMobilegeddonpublishingresponsive design+-
2015AfBlgMobilegeddon480

Following on swiftly from Cookie Armageddon, publishers have another recent development to be wary of. Last Tuesday, Google once more modified its search algorithm, this time to give preference to sites which were deemed to be more ’Mobile-Friendly’. The new changes favour mobile-optimised sites, such that they will now appear higher up the search results rankings. By contrast, sites which are not mobile-friendly - will drop down the leaderboard.

 

Affino has long held to a ...

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation
Feeds
Blog Navigation

2020 22

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year