Stefan's Naturally Aspirated Blog

Posted on10 February 2017 9:38 AM GMT

Adblocking up 30% in past year

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Adblocking up 30% in past year

PageFair and The New York Times recently published the most recent stats on adblocking globally. In the past year, the number of users employing ad-blocking software has risen to roughly 11% of the global Internet audience, equating to some 600 million devices.

 

Many companies have tried to outsmart adblocking or ban it in one way or another, but as we keep reiterating - adblocking is about far more than just mitigating advertising revenues. The risk of malware / malvertisements has

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Posted on08 July 2016 8:50 PM GMT

100% Audience Access, Income and Insight

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100% Audience Access, Income and Insight

There’s a lot of misunderstanding about what ad blockers do, and about what their real impact is. Several different strategies have emerged to deal with ad blockers, from outright access blocking to gentle consumer petitioning. Yet there is only one genuinely successful way to deal with ad blockers - which is to serve up properly vetted ads natively.

 

I talk of ’properly vetted ads’ as the downside of programmatic advertising is the lack of significant validation -

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Posted on07 June 2016 11:18 AM GMT

Getting Ahead with an Affino Ad-Blocking Audit

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Getting Ahead with an Affino Ad-Blocking Audit

Ad Blockers have been responsible for reversals in fortune for an enormous variety of websites and digital properties. In Western Europe, and in countries like Germany and Poland, the proportion of web users deploying some form of ad blocker or privacy tools is getting into the region of nearly 50%. In the UK, the figure is currently around 20% and growing fast.

 

In several scenarios, it’s a case of digital property owners really not knowing what they don’t know - meaning

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Posted on10 March 2016 3:00 PM GMT

FCC fines Verizon Wireless for surreptitiously deploying SuperCookies on its Customers

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FCC fines Verizon Wireless for surreptitiously deploying SuperCookies on its Customers

Once more the dark side of advertising rears its ugly head, as the FCC fines Verizon Wireless $1.35 million for its ongoing use of unsolicited and covert ’SuperCookies’ tracking technology, fully intended to follow its customers’ movements right across the Internet. The new ruling likely mandates that both wireless and fixed broadband providers must get permission from users before tracking their behaviour online in such a manner.

 

The SuperCoookies being deployed are

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Posted on04 March 2016 1:20 PM GMT

UK Culture Secretary is somewhat misguided in his condemnation of Ad Blockers

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UK Culture Secretary is somewhat misguided in his condemnation of Ad Blockers

A recent article in the Guardian quotes UK Culture Secretary John Whittingdale calling out adblocking companies as a ’modern-day protection racket’. By this he is having a go at their ’whitelisting’ services where many of the ad blocking services take payment for whitelisting particular providers - these though can still be screened out by end-users. He cites that ad blockers are putting news delivery services, as well as the music industry in mortal peril and must be

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Posted on12 February 2016 12:06 AM GMT

5 Strategies for dealing with Ad Blockers

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5 Strategies for dealing with Ad Blockers

Like it or not Ad Blockers are here to stay and their impact is growing every day. Germany and Poland already passed 50% last year, the rest of the world’s browser-based audience is catching up fast, and there’s no mystery as to why all this is happening. Ads are generally woefully poorly targeted (I got a Pampers pre-roll ad on a Nine Inch Nails Vevo Video???), too invasive and pervasive, eat into your bandwidth costs, slow down you page loading speeds, often carry malware, and

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Posted on09 October 2015 10:13 AM GMT

Ad Blockers getting smarter, Advertisers still crying foul!

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Ad Blockers getting smarter, Advertisers still crying foul!

There’s been a lot of news of late about what different publishers are doing about ad blockers and how B2B publications in particular are skewed much more in favour of their advertisers than their actual readership. At the start, ad blockers simply blocked off 3rd party cookies and Flash, but they’re now getting craftier and more far-reaching as concerns what types of content they block.

 

The smarter ad blockers know that advertisers are switching to animated GIFs and HTML5,

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Posted on12 June 2015 9:06 AM GMT

Impact of Cookie Armageddon growing and set to escalate further with new Safari browser

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Impact of Cookie Armageddon growing and set to escalate further with new Safari browser

The above visual demonstrates the impact of Cookie blocking on a typical commercial website; all 3rd party services on the referenced site have been blocked by a privacy tool like Ghostery, meaning:

  • No Ads
  • No Registration / Sign Ups
  • No Search
  • No Social Sharing
  • No Classifieds
  • No Native Ads
  • No Sponsorship
  • No Analytics or Tracking
  • No Personalisation
  • No Video
  • No Lead Generation

These are just some of the services that are typically rendered via 3rd party cookies, and all of these

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