Ad Blockers have been responsible for reversals in fortune for an enormous variety of websites and digital properties. In Western Europe, and in countries like Germany and Poland, the proportion of web users deploying some form of ad blocker or privacy tools is getting into the region of nearly 50%. In the UK, the figure is currently around 20% and growing fast.
Affino evolved its Ad-Blocking Audit to give its customers complete and comprehensive insight into how ad-blockers were impacting on their businesses - in terms of concealing the total user audience, preventing their sign-up and participation, and how such activities would impact on the bottom line of the business. We’ve already covered in numerous articles how Ad-Blockers can wholly short-circuit a website’s core functionality, including registrations, analytics, ecommerce and most forms of user interaction and participation.
Following 7 days of data gathering, Affino produces an in-depth report detailing the overall impact of ad-blockers on the business, and how each impact point might be mitigated and resolved.
The 7 day audit is wholly effective in indicating the underlying restrictions to services and evolving trends, and starts at £5,000 (single site, dependent on numbers of visitors), and includes:
For more information, please feel free to comment below, or contact our Commercial Lead - Jonathan Collins via firstname.lastname@example.org or +44 (0)20 3393 3240.
The below screencap shows some of the key datapoints / graphs from the 7 day audit dashboard.