Stefan's Naturally Aspirated Blog

I’m sure many of you have heard of the Social Commerce definition of placing tills next to water coolers and water coolers next to tills. This is how the vast majority of Social Commerce is implemented - as a bolt-on or add-on, not necessarily central to the main consumer experience.

The purpose of Social Commerce - is to integrate social interactions with commercial transactions, so that when someone buys something - they can get advice, influence and a second opinion on their purchases - ...