Stefan's Naturally Aspirated Blog

GDPR impact already starting to wane

Affino GDPRCyber CrimeEmail SpamGDPRInternet FraudPhishing+-
2019GPXGDPRSpam700-min

Inconsistent oversight and enforcement of the new GDPR Privacy Regulations means that spam and fraud are on the rise again. I noted that the median value of spam held in my email quarantine folder dropped from around 120-130 at its peak down to around 80 at its lowest level - which is still far from exemplary but was a significant improvement. Checking on the Spam folder more recently shows that levels have largely crept back up to near as bad as they were before GDPR was introduced - which is ...


A 12 Step Visual Guide to Affino's Fully Baked-In GDPR Solution

Affino GDPRAffino Unified Digital Business PlatformFeaturedGDPRGDPR Framework+-
2018AfBlgVisGDPRMain700-min

The purpose of this article is to give you a comprehensive overview of the extensive smart GDPR Solution fully built into the Affino Unified Digital Business Platform. These screens give you a shortcut on a lot of integral complexity which does still require a fair amount of setup - but with Affino’s detailed guides and live examples is something that any Affino Client can easily and relative quickly accomplish.

 

Affino’s GDPR is designed to fully safe-guard the consumer as ...


GDPR : Explicit Consent and Interest Preferences

Affino GDPRExplicit ConsentGDPRInterest PreferencesInterest StreamsInterest TopicsPersonalisation+-
2017AfBlgGDPRExplicitConsent700

One of the key elements of the new GDPR legislation is that your users / consumers need to grant you explicit consent over how and what you market to them - this means also that you need their permission to store their personally identifiable details and exactly how those details are to be processed. It means you can no longer have a single tick-box for blanket coverage of any and all of your marketing messages.

 

In fact up until now, the pattern has been largely to have 2 tick-boxes, ...

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2020 23

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year