Stefan's Naturally Aspirated Blog

UK Culture Secretary is somewhat misguided in his condemnation of Ad Blockers

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A recent article in the Guardian quotes UK Culture Secretary John Whittingdale calling out adblocking companies as a ’modern-day protection racket’. By this he is having a go at their ’whitelisting’ services where many of the ad blocking services take payment for whitelisting particular providers - these though can still be screened out by end-users. He cites that ad blockers are putting news delivery services, as well as the music industry in mortal peril and must be ...

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Ad Blockers getting smarter, Advertisers still crying foul!

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There’s been a lot of news of late about what different publishers are doing about ad blockers and how B2B publications in particular are skewed much more in favour of their advertisers than their actual readership. At the start, ad blockers simply blocked off 3rd party cookies and Flash, but they’re now getting craftier and more far-reaching as concerns what types of content they block.

 

The smarter ad blockers know that advertisers are switching to animated GIFs and HTML5,...

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