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Twelve Top Tips from InPublishing's recent AI Special Webinar

AI Special WebinarInPublishingInPublishing AI Special
2025 Affino InPublishing AI Special 3 12 Tips 700

Key Tips per presenter from InPublishing’s 3rd AI Special :

 

  1. Markus Karlsson, CEO and founder, Affino : “Run safe experiments now. Pilot internally and with trusted clients. The biggest adoption blocker isn’t capability — it’s fear of AI “messing things up”. Swap fear for FOMO: every month you delay is time competitors (or major platforms) gain on you.”
  2. Terry Hornsby, chief product and technology officer, Reach : “Don’t do AI for AI’s sake. Instead, ask yourself what the challenge is that
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Affino CEO Markus Karlsson covers AI UX in InPublishing's AI Webinar

AI Special WebinarInPublishingInPublishing AI Special
2025 Affino InPublishing AI Special

"Publishers that embrace AI have the opportunity to deliver personal, helpful, and truly modern experiences. Markus Karlsson, CEO and founder of Affino, explains how it can be done."

 

A lot of the talk about AI tends to lean into the negative side of things and so many resources are going into Bot and AI scraping protections and preventions. Hardly anyone is talking about how AI can be honed to deliver the best onsite user experiences.

 

Markus talks of Enhancing content creation & ...

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