It must be getting on for a good 10 years now that we’ve appeared in InPublishing’s PPG guide. And Affino still stands out against all the other Partners and Suppliers. A lot of businesses talk a good game - while we’re busy executing the smartest of solutions right at the leading edge of technology.
Affino was one of the very first businesses to take advantage of AI, and we are now in the vanguard of Vybe Coding. Our CEO Markus has evolved to one of the leading experts in that field. ...
You never know what kind of cinema year you’re going to get - you’re always hopeful for a slew of well-crafted movies, but as the year rolls on - several of those likely candidates fail to stick the landing!
The worst film of last year was the incredibly weird and disjointed Disney Snow White affair - with the really weird, unsettling and out of place dwarves (totally different style of animation to the rest of the film!). I found it entirely unwatchable and gave up after 10 minutes! It’s ...
We seems to have moved well beyond the relatively recent trends of Ampiamo and Soulful House - and we now seemingly live in the era of eclecticism and fusion. My Breakthrough Artists segment is as diverse and varied as ever - and there are no real overarching trends.
There’s interesting things happening in nearly every genre, and artists are mixing up their influences more than ever. Much like my nephew’s playlist - which spans all corners of the world, with a particularly healthy selection...
2025 was a great year for Taylor Swift, Rosalía, Kpop Demon Hunters / Huntrix, Jack Black / Minecraft The Movie, One Battle After Another, Emma Thompson, Timothée Chalamet, and Horror and Sci-Fi Genres in particular.
Taylor Swift was the most popular artist of 2025, with Rosalía the most critically lauded. Kpop Demon Hunters was a major success - including all the music, where Jack Black vehicle Minecraft The Movie proved to be the most popular movie of the year!
One Battle After ...
Key Tips per presenter from InPublishing’s 3rd AI Special :
This is ever my largest task of the year - which this year has :
You essentially have 4 different bands here to access - the 6 Showcase Articles, The Videos, The PDF Presentations, and the Resources.
You can access and view all on the main Affino Innovation Briefing Page!
For those who could not attend the live event - you can still follow-up and ...
"Publishers that embrace AI have the opportunity to deliver personal, helpful, and truly modern experiences. Markus Karlsson, CEO and founder of Affino, explains how it can be done."
A lot of the talk about AI tends to lean into the negative side of things and so many resources are going into Bot and AI scraping protections and preventions. Hardly anyone is talking about how AI can be honed to deliver the best onsite user experiences.
Markus talks of Enhancing content creation & ...
Charity Digital launched on Affino a good 5 years ago, and so it’s timely that it gets a proper makeover! The main purpose of the updated design is to surface more content above the fold and make it easier to navigate to all the key site resources.
There used to be a large banner up top (which you can see on several of the related articles) - where we now have 5 key articles featured instead - then followed by a lower tier of 3 - all nicely separated by differing prominence of panel sizes. ...
Affino largely took a marketing hiatus last year while we shaped our future AI Strategy - which is now documented in this PPG guide for the first time. Affino also brought about the creation of an entirely new ’Technology / AI Consultancy’ category which well represents our ambitions within that field.
We are featured on Page 33 - and you can read the full text below or else scan through the enlarged screenshot below. Click [Here!] to access the actual guide.
The 5 Segments are titled ...
A recent HoldTheFrontPage article highlights the Paid-for-Titles recorded increases for Wyvex Media titles in weekly sales. This includes the Arran Banner, whose average weekly sales increased by 16.8pc to 2,334, and the Campbeltown Courier and Argyllshire Advertiser, up 10.3pc to 3,477.
The company’s flagship weekly, The Oban Times, also recorded a near flat year-on-year circulation, down just 0.76pc with an average weekly sale of 5,599.
With sales growing by 5.7pc across its portfolio...
"Setting up AI with Markus and Chris was simple and gave me a clear understanding of how the Affino system works. Within hours, it was giving good answers and even generating its own questions within articles. It’s a game-changer for site search, helping users find valuable content that might otherwise be missed. A big plus is that the AI only uses our own content, so we know exactly what it's working with."
"I really appreciated the care Affino gave throughout the rollout. Going live can feel intense with the pace and adjustments needed, but if you stay the course, it’s absolutely worth it."
"Having a virtual trainer on hand through Affino’s AI support has been invaluable. It’s helped me learn fast, with instant, clear answers to any question. And when the AI can’t assist, the Affino team is always quick to step in and guide me through."
![Janice Johnston, Commercial Manager, Fish Farmer [Wyvex Media]](https://content.affino.com/AcuCustom/Sitename/DAM/680/15682777164321.webp)
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”

"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
"Affino always delivers on budget and on time!"
Meetings:
Google Meet and Zoom
Venue:
Soho House, Soho Works +
Registered Office:
55 Bathurst Mews
London, UK
W2 2SB
© Affino 2025