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Affino 9
Affino 9

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Stefan's Naturally Aspirated Blog

Affino Midyear Report

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It’s been a heavy duty year on the development front, particularly as regards the CRM component of the platform. When the CRM was first introduced several years ago, it was mostly used as an adjunct to existing CRMs and ERPs, but as many Clients have moved away from systems like Salesforce, Affino’s CRM has had to take on an ever greater central role. To a point where it will very soon offer the complete Media Company CRM Solution - including print planning and management, order ...


Maximising Revenue #4 - Why Empowerment and Speed of Response are essential for growing your business online

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How quickly you can react to market forces is usually the dividing line between success and failure. Every opportunity is fleeting, and rarely are you the only one competing for said opportunity. In marketing, first mover advantage is often the key to seizing the deal. How much you can do in-house at but a moment’s notice is therefore crucial for your success rate.

 

If you have read ’Maxmising Revenue #1’ - you will know that Gill & Macmillan attribute the ability ...


Affino 7 Key Synergies

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The great advantage of Affino 7 having so many different functions and technologies in a single system is that you get unprecedented synergies when combining them all together.

 

Right at the heart of Affino are the Social CRM and Automated Customer Ladder which elevate Affino’s unique approach to Social Commerce to a level unseen in any other system. The true advantage of Affino is using the single interface to manage so many different evolved activities, including the following:...

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