Stefan's Naturally Aspirated Blog

Why Editorial Voice is increasingly important, and what that entails

Brand IdentityBrand ValuesDigital ContentEditorialEditorial Voice+-
2017AfBlgEdtiorialToneVoice700

The root of several challenges for the Internet lies in over-supply really. For the majority of businesses are no longer just competing with companies in the same town, next town or region, not even really nationwide or same continent even - some of their competitors are likely way oversees and quite probably the other side of the world too.

 

Say you are sector news provider - the way news delivery works these days is through a pretty broad network of specialist journalists - many of ...

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Brand Identity - Unique, Relevant, Meaningful, Memorable!

Brand IdentityBrand LogosBrand MarksBrand RepresentationBrand StrategyBrandingLogo OriginationLogo Symbolismpublishing+-
2015AfBlgPublisherLogos480

Here above is a collection of some of my favourite book publisher / imprint logos. Some of these have been nipped and tucked and evolved over the years - like the Ladybird Books logo, while others have been pretty much constant since their inception. I feel all the logos featured are great examples of how logos can really work for your business - both as a mark of quality, as well as a mark of category.

 

The first three idents - Ladybird | Usborne | Walker Books - are all Children&rsquo...

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The Most Iconic Brand Identities

Best Brand IdentitiesBest IdentsBrand IdentityBrand IdentsBrand LogosBrandingBranding SymbolismLogo DesignSymbolism+-
2015AfBlgLogoIdents480

The perfect logos for me are the ones distilled down to the simplest forms, using the fewest of brush-strokes, and conveying exactly the right sort of meaning to the intended target audience. I have selected 25 of the best examples of this, where the brand values, history, mission statement etc. is perfectly encapsulated and communicated in a single symbol. Some of the symbols on this page are nigh on perfect, some only work fully within certain contexts, and others suffer a little from scaling...

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Why a unique and meaningful identity is essential for all successful online businesses

Brand AccentsBrand ColoursBrand CultureBrand EchoesBrand IdentityBrand MemorabilityBrand NamingBrand ProfileBrand RecallBrand ResonanceBrand StraplineBrandingDesign AccentsLogoPositioning StatementpublishingStrap LineStrapline+-
2014AFBlgUniqueIdentity480

As business moves increasingly online, there is ever more competition - way beyond traditional local / national / continental borders. For many businesses - being online means you are competing for customers against diverse businesses located far far away from your own. There are numerous ways in which you can forge a stronger market position; way before you start thinking about promotional activities, SEO keywords and PPC campaigns, you should be thinking about the ideal brand experience you ...

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Irish Books Direct is officially launched

AffinoBook RetailBooks OnlineBrand IdentityBrandingCelebrating Irish LiteratureComrzdesignecommerceeCommunityIrish BooksIrish Books DirectIrish CultureIrish Literaturesocial commercesocial marketplacesocial mediasocial networkingSocial Promotion+-
2011ComrzIBDWebsiteHome480

The new Irish Books Direct website, is the epitome of a modern family business; it’s also a great example of proper Social Commerce. Affino and Comrz have always been great enablers, but nothing is achieved without a sound business vision and the right people behind it.

Alasdair Verschoyle has long been involved in book retail and distribution, and always had the goal of one day creating a community-centric book store focused on his Irish roots, and underlined by a passion for championing ...

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No Surprise that Apple is now the World's Most Valuable Brand

amazon.comappleApple TVAT&TBrand IdentityBrand ProfileBrand ValueChina MobileCoca-ColaDeutsche TelecomGeneral ElectricGlobal Top 100 BrandsGoogleHewlett PackardHPIBMICBCiMaciPadiPhoneiPodiTunesmacbookMacBook ProMarlboroMcDonald'sMicrosoftMillward BrownMillward Brown BrandZnokiaSonyTop Brands 2011UPSVerizonVISAVodafoneWalmartWells FargoWorld's Most Valuable Brand+-
2011ComrzBlogMillwardBrownBrandZM

On the latest Millward Brown BrandZ ’Global Top 100’ listing, Apple has overtaken Google by quite a significant margin. No doubt this has a lot to do with the phenomenal sales success of the iPad, as well as continuing strong retail performance across most divisions.

Our own household has slowly and steadily, not particularly deliberately, become rather Apple-fied. It started with iPods and iPhones, then a MacBook Pro or two, and now includes iMacs, iPads and Apple TV. I’m not ...

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