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Stefan's Naturally Aspirated Blog
7 Shades of Marketing
Lots of people have a strange appreciation for what ’Marketing’ is and often conflate its key activities with Sales Lead Management and Sales Admin - where you see several joint Sales and Marketing Managers and Directors, where for me that is almost as skewed as being a Marketing and Finance Director - quite separate and different disciplines really - where one requires you to spend money and expand typically, and the other to curb activities and cut costs as an extreme example!
&...
Why Editorial Voice is increasingly important, and what that entails
The root of several challenges for the Internet lies in over-supply really. For the majority of businesses are no longer just competing with companies in the same town, next town or region, not even really nationwide or same continent even - some of their competitors are likely way oversees and quite probably the other side of the world too.
Say you are sector news provider - the way news delivery works these days is through a pretty broad network of specialist journalists - many of ...
Brand Identity - Unique, Relevant, Meaningful, Memorable!
Here above is a collection of some of my favourite book publisher / imprint logos. Some of these have been nipped and tucked and evolved over the years - like the Ladybird Books logo, while others have been pretty much constant since their inception. I feel all the logos featured are great examples of how logos can really work for your business - both as a mark of quality, as well as a mark of category.
The first three idents - Ladybird | Usborne | Walker Books - are all Children&rsquo...
The Most Iconic Brand Identities
The perfect logos for me are the ones distilled down to the simplest forms, using the fewest of brush-strokes, and conveying exactly the right sort of meaning to the intended target audience. I have selected 25 of the best examples of this, where the brand values, history, mission statement etc. is perfectly encapsulated and communicated in a single symbol. Some of the symbols on this page are nigh on perfect, some only work fully within certain contexts, and others suffer a little from scaling...
Why a unique and meaningful identity is essential for all successful online businesses
As business moves increasingly online, there is ever more competition - way beyond traditional local / national / continental borders. For many businesses - being online means you are competing for customers against diverse businesses located far far away from your own. There are numerous ways in which you can forge a stronger market position; way before you start thinking about promotional activities, SEO keywords and PPC campaigns, you should be thinking about the ideal brand experience you ...
Irish Books Direct is officially launched
The new Irish Books Direct website, is the epitome of a modern family business; it’s also a great example of proper Social Commerce. Affino and Comrz have always been great enablers, but nothing is achieved without a sound business vision and the right people behind it.
Alasdair Verschoyle has long been involved in book retail and distribution, and always had the goal of one day creating a community-centric book store focused on his Irish roots, and underlined by a passion for championing ...
No Surprise that Apple is now the World's Most Valuable Brand
On the latest Millward Brown BrandZ ’Global Top 100’ listing, Apple has overtaken Google by quite a significant margin. No doubt this has a lot to do with the phenomenal sales success of the iPad, as well as continuing strong retail performance across most divisions.
Our own household has slowly and steadily, not particularly deliberately, become rather Apple-fied. It started with iPods and iPhones, then a MacBook Pro or two, and now includes iMacs, iPads and Apple TV. I’m not ...
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Daniel Pearce, Managing Director, TTG
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Rory Brown, CMO & Co-Founder, AgriBriefing
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Nolan O'Connor, Marketing Director, SmartCitiesWorld
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