Stefan's Naturally Aspirated Blog

Publishers are increasingly turning to Events, Seminars, Data and Member Services

AffinoanalysisBig DataCollaborationcommunityDataeducationelearningeventsIndustry BenchmarkingIndustry DirectoryMember ServicesnetworkingPersonalisationPPAProcurement LeaderspublishingrecruitmentresearchSeminarssocial commercesocial marketplaceWebinars+-

The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.


Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

The Essential Ingredients Required for Full Social Commerce

AffinoAffino 7AmazonCommentsFaceBookHotListsLikesListManiaProfilessocial commercesocial marketplacesocial recommendationsUser Profiles+-

In my definition, the essence of Retail Social Commerce is not just the ability for customers to interact with ecommerce catalogue items and convey their likes and recommendations - it is the ability for other customers to correlate those recommendations with their own personal preferences.


The above illustration touches on the 4 key areas in my opinion, and I will reference examples of each here below:


LIKES - largely popularised by Facebook, these are now pretty much ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Savvy Friends Goes Live!

AffinoBistro du VinComrzRonan SayburnSavvySavvy EventSavvy FriendsSavvy Winesocial marketplacesocial mediasocial networkingWine StoreWine Tasting+-

After months of planning, preparation, design, implementation and population, the Savvy Friends experience is finally ready for the world. It’s been a largely enjoyable journey (great people involved), with constantly evolving procedural challenges, requirements for new channels of revenue and new business models.

What is actually launched now is in effect Phase 3 of the site - 3 generations of design templates and functional improvements have led to the current version running on the ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Collect Plus offers the perfect solution for dealing with ecommerce returns handling

7-ElevenAll SaintsAmazonCollect PlusCollect+ecommerceonline retailReturns HandlingReturns Handling Processsocial commercesocial marketplaceWiggle+-

Those who read my blog will know that I often complain about how compared to all other services offered via online retail, the actual process of returning a faulty or unwanted item has usually been well below par. Even Amazon falls foul of this - where all its other service offerings / customer support services are excellent, their returns handling process is really very poor in comparison.

All Saints was the first company I experienced which handled returns properly, but now there is a service ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Irish Books Direct is officially launched

AffinoBook RetailBooks OnlineBrand IdentityBrandingCelebrating Irish LiteratureComrzdesignecommerceeCommunityIrish BooksIrish Books DirectIrish CultureIrish Literaturesocial commercesocial marketplacesocial mediasocial networkingSocial Promotion+-

The new Irish Books Direct website, is the epitome of a modern family business; it’s also a great example of proper Social Commerce. Affino and Comrz have always been great enablers, but nothing is achieved without a sound business vision and the right people behind it.

Alasdair Verschoyle has long been involved in book retail and distribution, and always had the goal of one day creating a community-centric book store focused on his Irish roots, and underlined by a passion for championing ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Amazon teams up with 7-Eleven to eliminate missed deliveries

7 Eleven7-ElevenAmazonamazon.comdeliveryDelivery DepotDelivery ServiceecommerceMissed Deliveriesonline retailPackage CollectionPackage Pickup LockersParcel CollectionParcel DeliveryShippingsocial commercesocial marketplace+-

As reported by various online Tech journals and blogs, Amazon has announced that it is teaming up with 7-Eleven to give its customers 24/7 access to parcel collection. One of the biggest issues with online retail is ensuring that there is someone home to receive the package at the time of delivery. The cost of pin-point delivery, where you choose the exact time-slot is cost-prohibitive for most. Some people work very long hours, and have long commutes on top of their working hours, meaning that...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Superb Live Streaming Coverage of Coachella by YouTube

Apple TVBBCCoachellaCoachella FestivalCoachella LiveCoachella Music FestivalCoachella Valley Music and Arts FestivalFaceBookGoogle TVinternet tvLive ConcertLive MusicLive Music StreamingLive StreamingMoving Unitsmusicsocial marketplacesocial mediasocial networkingSocial PromotionTwitteryoutube+-

I always thought the BBC were the masters of live music coverage, and in many ways they still are - in terms of all the behind the scenes footage, biographies, interviews, escapades and impromptu live accoustic sets. For this year though, YouTube has done a sterling job in letting non-attendees witness the live spectacle of Coachella, America’s Glastonbury of sorts, at least a little brother to Glastonbury in most ways.

I’m not going to split hairs on the lineup, I have watched a ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Support Record Store Day!

Black Market RecordsBM SohoCD SalesdownloadsHigh StreetHMVIndependent Record ShopsIndependent Record StoresiPhoneiTunesMusic & Video ExchangeMusic IndustryPhonicaReckless RecordsRecord IndustryRecord Store DaySister Raysocial marketplacesocial mediasocial networkingSocial PromotionSohoSounds of the UniverseVinylVinyl Sales+-

Most will be aware that the traditional high street record store has become an endangered species. Long gone are the days when you had an HMV, Virgin, Our Price, Woolworths and WHSmith on the same high street - all selling vinyl records; nowadays only HMV remains as a proper high street music retailer and even HMV has abandoned nearly all vinyl. Off the high street though is where the real action is / was happening - the independent record stores would be found in a back alley or cul-de-sac ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Is B-Reel's intractive 3 LiveShop really the future of online retail?

33 LiveShop3 StoreB-ReelcommerceecommerceFuture of Online RetailInternet Shoppingonline retailOnline Shoppingsocial commercesocial marketplace+-

These last few weeks have seen a lot of features about B-Reel’s excellent recent interactive touchscreen live sales assistant interface for Sweden’s 3 Mobile Phone Store. The new interface - aka ’3 LiveShop’ enables a sales assistant to present various options in the style of Tom Cruise in Minority Report. The touch screen interface allows the assistant to sweep and select with multiple touches and drag and drop pictures and text panels onto the interface. On the client ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Facebook Commerce starting to gain momentum

AffinoAmazonAmazon WebstoreASOSBatmanecommerceFaceBookFacebook CommerceFacebook CreditsF-CommerceHeinzPampersPayPalProcter & Gamblesocial commercesocial marketplaceThe Dark KnightWarner Brothers+-

The world’s most popular website may likely become the world’s most popular marketplace. After some early intriguing experiments, more and more retailers are starting to make use of Facebook as a genuine revenue generating platform.

There is a real mix of how different companies are utilising the Facebook Store API - some, like ASOS are using Facebook as a kind of gateway for a mobile app, others like Amazon - with its Webstore Service - are providing fully integrated online stores ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Featured Blogs

Affino 8.0.19 - The Control Side Release

Affino 8.0.19 - The Control Side Release

Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

Affino 8.0.18 - The Actionable Intelligence Release Visual Highlights

Affino 8.0.18 - The Actionable Intelligence Release

Affino 8.0.18 - The Actionable Intelligence Release

Affino 8.0.16 - The Details Release

Affino 8.0.16 - The Details Release

Affino 8.0.15 - Visual Highlights

Affino 8.0.15 - Visual Highlights

Blog Navigation

2019 19

Driving business at some of the world's most forward thinking companies

Procurement Leaders
Ocean Media
Shard Media Group
AOP - Association of Publishers
The Stage
Law Business Research
Internet Retailing

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

Get In Touch

Contact Us
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo