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Twelve Top Tips from InPublishing's recent AI Special Webinar

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2025 Affino InPublishing AI Special 3 12 Tips 700

Key Tips per presenter from InPublishing’s 3rd AI Special :

 

  1. Markus Karlsson, CEO and founder, Affino : “Run safe experiments now. Pilot internally and with trusted clients. The biggest adoption blocker isn’t capability — it’s fear of AI “messing things up”. Swap fear for FOMO: every month you delay is time competitors (or major platforms) gain on you.”
  2. Terry Hornsby, chief product and technology officer, Reach : “Don’t do AI for AI’s sake. Instead, ask yourself what the challenge is that
...

Affino CEO Markus Karlsson covers AI UX in InPublishing's AI Webinar

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2025 Affino InPublishing AI Special

"Publishers that embrace AI have the opportunity to deliver personal, helpful, and truly modern experiences. Markus Karlsson, CEO and founder of Affino, explains how it can be done."

 

A lot of the talk about AI tends to lean into the negative side of things and so many resources are going into Bot and AI scraping protections and preventions. Hardly anyone is talking about how AI can be honed to deliver the best onsite user experiences.

 

Markus talks of Enhancing content creation & ...


Highlights from InPublishings' 2nd AI Special Event

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2025 - Affino - Inpubilisging - AI - Special - 2 - QnA - 700

So we just recently had the Live Streamed Q&A session for the second of InPublishing’s AI Specials - where each of the 15 participants were asked questions by Moderator James Evelegh. I personally wish that the format could be a little more open and round-robin interactive from the start.

 

Our CEO Markus was very lively and enthusiastic throughout - with often seemingly a fairly unique viewpoints - some of those participants seemed overly focused on early AI problems and hallucinations - ...


InPublishing AI Special Highlights

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2024-Affino-InPublishing-AI-Special-Highlights-700

In the recent May/June issue of InPublishing Magazine there was an extensive AI Special, featuring insights from 13 experts in the UK publishing sector, on the subject and including our own CEO Markus Karlsson.

 

Following the article, there was a Webinar on the same subject areas - with pertinent experts answering the various questions from the audience.

 

View the full Webinar Video (1 hour 15 mins) - here

 

InPublishing also extracted key points from each expert - which...


Affino CEO and Founder Markus Karlsson shares his AI Expertise as part of InPublishing's AI Special

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2024-Affino-InPublishing-AI-Special-Blog-700

So our good friends at InPublishing - James and Martin decided to do an extensive take on AI - featuring leading exponents and experts of that new frontier from across 13 companies no less. And of course our illustrious leader Markus features in said AI Special - where the allocated subject was ’Using AI for new product development". Which actually really neatly dovetails into our own experiences and expertise.

 

All these individual insights come from a learning perspective - that others ...

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