Stefan's Naturally Aspirated Blog

The Mobile Imperative

Cookie ArmageddonCustomer Relationship ManagementecommerceMobile CommerceMobile Customer ContactMobile GrowthMobile ImperativeMobile OptimisationMobilegeddonSmartphones+-

It really does not matter what type of business you have, these days the most likely contact you will have with your customers is via their smartphones. People already order more pizza through their phone; movie, theatre and concert tickets; read news feeds, digests and updates; order a taxi, post a picture, rent a room, save their place in a queue, pre-order their sandwich, and conduct a hundred different services and purchases generally within a typical day.


Here are the key headline...

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Retailers are still failing to provide a Seamless Shopping Experience

Connected BusinessDigital BusinessDigital RetailecommerceIntegrated RetailmcommerceMobile CommerceRetailSeamless ShoppingStore Connectivity+-

I have been writing for several years now about the need for retailers to fully integrate their online / digital and in-store services - i.e. evolve a properly joined-up service solution. Most high street retailers still maintain several different disparate inventories - physical stores, online and outlet for instance. This usually means that there is typically no correlation between what you search for on your desktop or mobile and what is available in-store. It usually means that you receive ...

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Maximising Revenue #5 - Total Monetization by deriving revenues from every online activity

Advertising OnlineAffinoAffino 7Affino Social Commerce SolutionAmazonappleCharging for contentContent SubscriptionContent SyndicationCustomer JourneyDerive Revenues OnlineDigital CommercedownloadsecommerceGoogleMake money onlineMake money through siteMaximising RevenueMobile CommerceOn-demand servicesOnline Funding PlatformOnline MembershipOnline PresenceOnline Revenue StreamsOnline Services PlatformOnline SponsorshipProduct PlacementStore CreditsTotal MonetizationUploadswebsite revenue streams+-

Many people don’t realise quite how many ways you can have to derive revenues through your online presence. In this article we focus on generating revenues from and through a website and its associated online activities. There are other ancillary monetizing streams like App creation and merchandising, but these typically require additional resources and expertise so they are omitted on this occasion.


We always encourage our solution customers to consider their own consumers&rsquo...

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Online sales see fastest growth for 13 years

2013 Internet Sales2013 Online SalesAmazonappleASOSCapgeminiDixonsecommerceeRetaile-Retail Sales IndexIMRGinternet retailInternet SalesMobile CommerceNextonline retailOnline SalesSamsungsocial commerce+-

In Britain, the ’Internet Shopping Capital of the World’ (q.v.), sales for September 2013 rose 13% from August, like-for-like comparison with September 2012 saw a rise of 20% between years (IMRG / Capgemini).


Clothing, especially lingerie and undergarments, saw strong increases on the success of sites like


Mobile devices, including smartphones from Apple and Samsung saw a rise of 150% compared with 2012 - which directly impacts on shopping via mobile ...

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Google Wallet brings Mobile / NFC Payments to the Masses

AndroidBump PaymentCitibankDataElectronic WalletFirstGoogleGoogle OffersGoogle WalletMastercardmcommerceMobile CommerceNear Field CommunicationNFCNFC PaymentPay PassSprintSwipe Payment+-

The world of ’finance’ has up until now seen 6 essential step changes in how people have consumed / exchanged goods and essentials:

  • Simple Barter - 6-8 sheep exhanged for 1 cow etc.
  • Account - Ledger system where Incoming / Outgoing values are recorded in written form
  • Precious Metal Coins - Money where coins carry their own value
  • Paper Money - Proxy payments / promissory notes usually based on state bank / national / international currency
  • Credit Card - Electronic transfer of
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Why Big Shopping Malls need Smartphone Apps!

commerceecommerceGeo-located ServicesiPhoneMobile Commercesocial commercesocial marketplacesocial mediaSocial PromotionWestfield+-

I was at the magnificient Westfield Mall, Shepherd’s Bush last night - which really is a most excellent cathedral to that most highly disciplined vocation of holistic retail.

Of course I grabbed a map on the way in, but the A3-folded-in-four-format was not particularly good for easy navigation around the mall - largely as your perspective and orientation changes so much - looking up and navigating via old school map is a little more complex than it should be.


I immediately ...

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British Rail Services Are Still Stuck in Victorian Times

ecommerceiPhoneMobile Commercesocial commerce+-

It’s incredible that with the amazing technological evolution and increased flexibility for most modes of transport, British rail services continue to move in the opposite direction.

Much of the world’s rail infrastructure was formalised in Victorian times - as the leading industrial nation of that era set the standards and laid much of the track. British railway tracks are famously based on the ’2 Roman Horses’ carriageway dimensions, as the Roman invaders to the British ...

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