Stefan's Naturally Aspirated Blog

Marketing 101 for All

Advertising StrategyBrand EngineeringBrand StrategyCall to ActionmarketingMarketing 101Marketing DeliverablesMarketing Strategy+-
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I often get asked for Marketing Advice by various family members, some more than others obviously, and all understandable since I am indeed a Brand Strategist and Brand Engineer. Branding and Marketing are both a Science and an Applied Art, which means there is a golden best practice standard / model which any and all marketeers can follow / apply.

 

This article will hopefully set down the markers clearly, to explain the essential fundamentals of scientific marketing.

 

Let&rsquo...


Ad Blockers getting smarter, Advertisers still crying foul!

Ad BlockersAd BlockingAdvertising IndustryAdvertising StrategyAdvertising TechnologyCookie ArmageddonOnline PrivacyPrivacy Toolspublishing+-
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There’s been a lot of news of late about what different publishers are doing about ad blockers and how B2B publications in particular are skewed much more in favour of their advertisers than their actual readership. At the start, ad blockers simply blocked off 3rd party cookies and Flash, but they’re now getting craftier and more far-reaching as concerns what types of content they block.

 

The smarter ad blockers know that advertisers are switching to animated GIFs and HTML5,...

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