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2017 Will Be The Year of Dynamic Business Intelligence

AIanalysisArtificial IntelligenceAutomated Customer LadderautomationBig DataBussiness Intelligenceconversion eventsCRMengagementSmart Dashboard+-

Last year, Affino development was largely focused on ramping up the Core Affino CRM - giving the heart of the system more capability, greater power and an extended reach. For most of our Clients this is already the core Business Processes tool - which harnesses key critical operational activities and seamlessly combines them through one highly connected and always-on central resource.


Unlike comparable systems, much of the business intelligence, and all of the routing is already ...

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Publishers are increasingly turning to Events, Seminars, Data and Member Services

AffinoanalysisBig DataCollaborationcommunityDataeducationelearningeventsIndustry BenchmarkingIndustry DirectoryMember ServicesnetworkingPersonalisationPPAProcurement LeaderspublishingrecruitmentresearchSeminarssocial commercesocial marketplaceWebinars+-

The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.


Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...

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Affino 7 Customer Ladder Refinements

Abraham MaslowAffinoAffino 7Affino Automated Customer LadderanalysisanalyticsAutomated Customer LadderComrzcustomer ladderHierarchy of NeedsIncentive GroupsIncentivisationOnline IncentivesReward and RecognitionTrigger Events+-

The Automated Customer Ladder is Affino’s unique and ingenious engine for tracking, motivating and incentivising existing and potential customers on your website. A vast array of Conversion Trigger Event Types allow you to reward pretty much any kind of user activity on your website, and in turn trigger incentives and notifications which encourage further activities and interactions.


A highly detailed compound Analytics Screen monitors and filters the activities by defined target...

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The Affino Customer Ladder - a visual addendum

AffinoAffino Automated Customer LadderanalysisConsumer PsychologyCustomer Incentivescustomer laddersocial marketplacesocial networking+-
Affino Customer Ladder Button Badges

I was required to do some reference visuals for the soon-to-be-released ’Affino Customer Ladder’ - particularly for the comprehensive Analytics screen. A very big part of this new experience is the ’Conversion Events’ and the various ’Badges’ that can be earnt / accrued. For the reference visuals, there were a couple of badge highlights elements that needed to be rendered, and as such I needed some Affino Button Badges. This is what I have been doing over the ...

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2020 17

Driving business at some of the world's most forward thinking companies

Procurement Leaders
Ocean Media
Shard Media Group
AOP - Association of Publishers
The Stage
Law Business Research
Internet Retailing

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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