Affino Social Commerce Blog

This release is a fast followup to the major Key Feature Request release. For more details of the key Affino 2.0.23 release see here. What is entirely new in this release is the new My Library, which empowers your audience to bookmark articles, videos and podcasts for future reference. It is another key step forward for Affino’s ability to provide a personalised experience to your audience.

Most of what’s new in this release involves polishing up the new capabilities ...

This service update is a big step forward for the Affino Unified Business Platform, delivering on many of the most requested enhancements from the Affino community.

Many of the new features open up great new commercial opportunities for brands including: sponsored Podcasts and Videos, new realtime topic based news alerts, even better subscription automation, and digital archives. Self service directories see a major update and award entries can now be paid on or post submission. ...

At the start of this year we defined our top priority as raising the bar on all the great capabilities Affino already has in place. This release is all about improving on Affino’s user experiences. There are over 200 updates in this release making Affino faster, more capable, and more productive.

These range from calendar invites on events and seminars, to extending the marketing automation to include interactive customer loyalty and reward schemes. We’ve made awards more ...

If you follow the news - you will be aware that the Government has announced that at peak impact, as much as 20% of the UK population could be impacted by the Covid-19 outbreak. The new James Bond movie release has been postponed until November; some governments are mandating that events larger than 1,000 delegates are banned; and various sporting events are already being postponed and cancelled with a decision on the Japan Olympics due later this month.

Live Events have become a huge part of ...

2017 has seen the continued rapid evolution of the Affino SaaS service, with twelve major enhancements this year so far, and that’s even before we release Affino 8. Here are the key stats:

• 6 Affino Releases

• 1,047 Affino Improvements

• 12 New & Enhanced Affino Modules

We’ve pulled together a visual guide of these new and updated modules with the key highlights below. Should you wish to know more or explore further then contact us and we can organise a quick ...

This release could also be called the ‘I love it when a plan comes together’ release. It’s the first of three significant event related releases coming out over the coming months, and although there are some great individual improvements around events, directories, CRM, account management and ecommerce, the big wins are all around the greatly improved event workflows and automation that is now possible.

Core to the event improvements are the new Advanced Events (the ...

The Analysis Centre in Affino has undergone a continuous evolution since we originally launched the very first version. Every single Analysis screen has seen two or more updates over the past year, some have seen dozens.

Recently we’ve accelerated the evolution considerably as technologies firm up and we’re able to roll out much smarter, more immediate analytics interfaces.

Previously a great deal of our focus was on the Dashboards, we found that in practice very ...

The new Messaging 2 suite in Affino is not simply an incremental update, it is a complete re-imagining of how messaging should work for businesses online.

It has meant a fundamental re-think of how bulk and targeted messages work, and breakthrough improvements for notifications and auto-responders.

Sales and Marketing Automation

Messaging is at the heart of sales and marketing automation. Typically though it is necessary to integrate with many different systems to ...

Affino 7.1 is now out, and it’s a major release in every way. Whilst there are many aspects to this Affino release, the two key threads are improved scaling and greater engagement. Affino 7.1 has been significantly re-architected to scale with new search and analytics engines. With the release of Affino 7.1 we will also be migrating sites to our new super-scaling cloud.

We’ve rolled out big updates to many core Affino services including Messaging, Search, Analysis, Customer...

Affino is named after affinity, and it’s ability to bring together content, products, people, media, events and communications. These are the core elements essential to any online business. We have many great elements in Affino for showcasing and recommending relevant related items, and are now making it much easier to make those connections.

Even though it is possible to make all the relationships work, it has definitely not been as productive as it could be. That all changes in...