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Affino Social Commerce Blog

Affino 8.0.26 - the Live Events, Brand and Dealer Directory Release

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Live Events, Brand and Dealer Directory

This release sees over one hundred and eighty updates, with a host of critical improvements across the Affino service. The most significant updates are the Live Events, the public Accounts (Companies / Brands) and related areas.


The Live Events updates centre around creating great experiences for live event users, highlighting live seminar video and chat streams, showcasing the sponsors in the most effective manner, and maximising the post-event experience through media highlights and ...

Affino 8.0.25 - the Engagement and Insight Release

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This release sees over two hundred enhancements, to cap off a busy year, where the Affino team have tackled many of the biggest requirements requested by the Affino community, and delivered across the board through the Affino service.


The core focus for this release is engagement and insight. We are building on all the great new features and enhancements added this year, and providing a new level of insight into how the community interacts with your site and brands, and those of your ...

Affino 8.0.24 - the My Library and Bookmarking Release

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My Library

This release is a fast followup to the major Key Feature Request release. For more details of the key Affino 2.0.23 release see here. What is entirely new in this release is the new My Library, which empowers your audience to bookmark articles, videos and podcasts for future reference. It is another key step forward for Affino’s ability to provide a personalised experience to your audience.


Most of what’s new in this release involves polishing up the new capabilities ...

Affino 8.0.23 - the Top Requested Features Release

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Top Affino Features Release

This service update is a big step forward for the Affino Unified Business Platform, delivering on many of the most requested enhancements from the Affino community.


Many of the new features open up great new commercial opportunities for brands including: sponsored Podcasts and Videos, new realtime topic based news alerts, even better subscription automation, and digital archives. Self service directories see a major update and award entries can now be paid on or post submission. ...

Affino 8.0.22 - the Usability and Performance Release

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Usability and Performance

At the start of this year we defined our top priority as raising the bar on all the great capabilities Affino already has in place. This release is all about improving on Affino’s user experiences. There are over 200 updates in this release making Affino faster, more capable, and more productive.


These range from calendar invites on events and seminars, to extending the marketing automation to include interactive customer loyalty and reward schemes. We’ve made awards more ...

How to leverage your online presence to add value to your events during the Corona Virus outbreak

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If you follow the news - you will be aware that the Government has announced that at peak impact, as much as 20% of the UK population could be impacted by the Covid-19 outbreak. The new James Bond movie release has been postponed until November; some governments are mandating that events larger than 1,000 delegates are banned; and various sporting events are already being postponed and cancelled with a decision on the Japan Olympics due later this month.

Live Events have become a huge part of ...

Affino 2017 Evolution - a Visual Journey

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Affino 2017 a Visual Journey

2017 has seen the continued rapid evolution of the Affino SaaS service, with twelve major enhancements this year so far, and that’s even before we release Affino 8. Here are the key stats:

  • 6 Affino Releases

  • 1,047 Affino Improvements

  • 12 New & Enhanced Affino Modules

We’ve pulled together a visual guide of these new and updated modules with the key highlights below. Should you wish to know more or explore further then contact us and we can organise a quick ...

Affino 7.5.14 Release - Events Evolution

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This release could also be called the ‘I love it when a plan comes together’ release. It’s the first of three significant event related releases coming out over the coming months, and although there are some great individual improvements around events, directories, CRM, account management and ecommerce, the big wins are all around the greatly improved event workflows and automation that is now possible.


Core to the event improvements are the new Advanced Events (the ...

Analysis Evolved


The Analysis Centre in Affino has undergone a continuous evolution since we originally launched the very first version. Every single Analysis screen has seen two or more updates over the past year, some have seen dozens.


Recently we’ve accelerated the evolution considerably as technologies firm up and we’re able to roll out much smarter, more immediate analytics interfaces.


Previously a great deal of our focus was on the Dashboards, we found that in practice very ...

Messaging v2

Message Campaign Analysis

The new Messaging 2 suite in Affino is not simply an incremental update, it is a complete re-imagining of how messaging should work for businesses online.


It has meant a fundamental re-think of how bulk and targeted messages work, and breakthrough improvements for notifications and auto-responders.


Sales and Marketing Automation


Messaging is at the heart of sales and marketing automation. Typically though it is necessary to integrate with many different systems to ...

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year