Affino Social Commerce Blog

At the start of this year we defined our top priority as raising the bar on all the great capabilities Affino already has in place. This release is all about improving on Affino’s user experiences. There are over 200 updates in this release making Affino faster, more capable, and more productive.

These range from calendar invites on events and seminars, to extending the marketing automation to include interactive customer loyalty and reward schemes. We’ve made awards more ...

If you follow the news - you will be aware that the Government has announced that at peak impact, as much as 20% of the UK population could be impacted by the Covid-19 outbreak. The new James Bond movie release has been postponed until November; some governments are mandating that events larger than 1,000 delegates are banned; and various sporting events are already being postponed and cancelled with a decision on the Japan Olympics due later this month.

Live Events have become a huge part of ...

2017 has seen the continued rapid evolution of the Affino SaaS service, with twelve major enhancements this year so far, and that’s even before we release Affino 8. Here are the key stats:

• 6 Affino Releases

• 1,047 Affino Improvements

• 12 New & Enhanced Affino Modules

We’ve pulled together a visual guide of these new and updated modules with the key highlights below. Should you wish to know more or explore further then contact us and we can organise a quick ...

This release could also be called the ‘I love it when a plan comes together’ release. It’s the first of three significant event related releases coming out over the coming months, and although there are some great individual improvements around events, directories, CRM, account management and ecommerce, the big wins are all around the greatly improved event workflows and automation that is now possible.

Core to the event improvements are the new Advanced Events (the ...

The Analysis Centre in Affino has undergone a continuous evolution since we originally launched the very first version. Every single Analysis screen has seen two or more updates over the past year, some have seen dozens.

Recently we’ve accelerated the evolution considerably as technologies firm up and we’re able to roll out much smarter, more immediate analytics interfaces.

Previously a great deal of our focus was on the Dashboards, we found that in practice very ...

The new Messaging 2 suite in Affino is not simply an incremental update, it is a complete re-imagining of how messaging should work for businesses online.

It has meant a fundamental re-think of how bulk and targeted messages work, and breakthrough improvements for notifications and auto-responders.

Sales and Marketing Automation

Messaging is at the heart of sales and marketing automation. Typically though it is necessary to integrate with many different systems to ...

Affino 7.1 is now out, and it’s a major release in every way. Whilst there are many aspects to this Affino release, the two key threads are improved scaling and greater engagement. Affino 7.1 has been significantly re-architected to scale with new search and analytics engines. With the release of Affino 7.1 we will also be migrating sites to our new super-scaling cloud.

We’ve rolled out big updates to many core Affino services including Messaging, Search, Analysis, Customer...

Affino is named after affinity, and it’s ability to bring together content, products, people, media, events and communications. These are the core elements essential to any online business. We have many great elements in Affino for showcasing and recommending relevant related items, and are now making it much easier to make those connections.

Even though it is possible to make all the relationships work, it has definitely not been as productive as it could be. That all changes in...

Our priority for Affino 7 has been to make the most productive platform available for running your business online. The integrated nature of Affino means you only have to manage your community, content, products, design, , promotions and analytics in one place. This is by far the most effective approach for managing an online business. What we have done with Affino 7 is to improve in every way how how you manage your online business.

Affino 7 has a New Control Centre, with the pages ...

Affino 6.0.16 is the final significant Affino 6 release. It’s the culmination of a greatly improved Affino user experience where almost every interface has been enhanced during the course of the last couple of years. We’ve focused on smoothing out the remaining rough edges in Affino 6 and it’s now a whole level easier than it’s ever been.

This release sees the introduction of Cookie Policies to meet the EU Privacy Directive. These are smart and geo-targeted so ...