Affino Social Commerce Blog

Posted on05 February 2017 1:33 AM GMT

Affino 7.5.14 Release - Events Evolution

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Affino 7.5.14 Release - Events Evolution

This release could also be called the ‘I love it when a plan comes together’ release. It’s the first of three significant event related releases coming out over the coming months, and although there are some great individual improvements around events, directories, CRM, account management and ecommerce, the big wins are all around the greatly improved event workflows and automation that is now possible.

 

Core to the event improvements are the new Advanced Events (the

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Posted on17 January 2017 5:02 PM GMT

Affino SaaS 2016 Highlights

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Affino SaaS 2016 Highlights

2016 was the year that saw Affino evolve faster than any previous year. In 2014 we rolled out approximately 280 user stories over the year, in 2016 we rolled out 1,264.

 

So much ground was covered in 2016 that it is very hard to pick a top 10, so we’ll give you the big picture highlighting the many key developments. The primary goal of 2016 was to transform Affino’s CRM capabilities and that was met with hundreds of improvements throughout the Affino CRM. For details on the

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Posted on05 January 2017 11:19 AM GMT

Affino Channel Types - the Responsive Roadmap

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Affino Channel Types - the Responsive Roadmap

Affino has multiple Channel Types as the foundation for how you set up and manage your Affino sites. In many cases each Channel type is an entire application suite provided by competing solutions. It’s only in Affino that these are all brought together and can be managed seamlessly.

 

We have spent the past five years working through the process of migrating these all to responsive, which has been a very significant undertaking. This year is when we complete the migration with the

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Posted on21 December 2016 2:05 AM GMT

Merry Xmas and Happy New Year from Affino

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Merry Xmas and Happy New Year from Affino

This has been quite a milestone year, with some big choices being made in elections around the world which will make life quite interesting for all of us over the next few years.

 

Affino has hit a number of milestones in 2016 with nine great releases over the year, and a six month period from May through October where we launched a new release each month. We also tackled many of the most complex Affino projects we’ve had lined up for some time, and what’s been achieve behind

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Posted on14 December 2016 7:03 AM GMT

Affino 7.5.13 Release - Media Library, Messaging, Design and CRM

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Affino 7.5.13 Release - Media Library, Messaging, Design and CRM

Whilst there is no theme to this Affino release, we’re very happy to be bringing it to you as it contains some big improvements in how you can roll out and manage your Affino sites. The biggest improvements that will impact everyone are the ability to roll out media libraries on responsive sites, and the new Smart Article Listing Design Element which allows even greater variety when rolling out page designs.

 

We’re also rolling out two of the most requested features we&rsquo

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Posted on24 October 2016 12:00 PM GMT

Affino 7.5.12 Release - Looks, Usability and Performance

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Affino 7.5.12 Release - Looks, Usability and Performance

 

This is a nice Affino release which makes Affino and your sites better looking, faster, more robust and more usable. There are nearly three hundred improvements in this release, and the improvements are really across the board. A great number of the front end interfaces look and flow substantially better in this release and we have a great new Smart Article Listing that transforms how much flexibility you have with listing out content.

 

Following on from the biggest Affino

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Posted on22 August 2016 7:20 PM GMT

Affino 7.5.10 Release - CRM Evolution

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Affino 7.5.10 Release - CRM Evolution

This is the biggest Affino CRM release to-date, in fact it is simply the biggest Affino release altogether. It’s been twenty months and a couple of man-decades since we started working on many of the elements which we are bringing together today.

 

The goal of this release has been to turbocharge all aspects of the CRM, sales, financial reporting and production elements in Affino. We’ve added a third dimension to the order management in Affino in the new Pro Forma Orders,

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Posted on19 May 2016 11:04 AM GMT

Affino 7.5.8 Release - Stepping Forwards

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Affino 7.5.8 Release - Stepping Forwards

 

This is a big Affino release with the new Responsive Message Campaigns and major new display-side Design Elements including the new Responsive Carousel DE and the Article Feature Scroller DE, both of which add great new flexibility to the core display capabilities of Affino. It also features a preview of the Order Builder / Pro-forma Invoices.

 

The new Responsive Message Templates allow your digital marketing professionals to create campaigns with Affino now the way they’

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Posted on29 February 2016 5:00 PM GMT

Affino 7.5.7 Release - Design Tweaks and Bug Fixes

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Affino 7.5.7 Release - Design Tweaks and Bug Fixes

 

This is primarily a quick Bug Fix release, but nonetheless it has some nice new features for responsive sites with the updated Site Search being the most anticipated as it now allows for reverse chronological searches with a greatly improved look and feel. We’ve also launched the new responsive newsletter sign-up page which has been keenly awaited.

 

More significantly in many ways, this release sees the v1 version or the Responsive Prime Related Content DE which will

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Posted on27 February 2016 10:49 AM GMT

Thoughts on AMP - Accelerated Mobile Pages - and Google's Strategy

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Thoughts on AMP - Accelerated Mobile Pages - and Google's Strategy

There are many thoughts on why Google has introduced AMP - Accelerated Mobile Pages. Some are that Google is looking to provide genuine benefits, and are focused on speeding up the mobile experience. Many thoughts however are that it is defensive and reactionary by Google, e.g. responding to Facebook’s Instant Articles.

 

Here are some of our initial thoughts, no doubt these will evolve as AMP evolves.

 

What do AMP Pages Deliver

 

AMP pages are supposed to be

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