Affino Social Commerce Blog

Site Stats, Good Bots and Bad Bots

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Big Bad Bot Stats

At Affino we always aim to have the most reliable and high quality stats throughout, and as such we update the stats engines regularly to improve on Affino’s statistical accuracy.

 

Human v Bot

 

The single biggest factor in generating accurate web stats is identifying what is a human view versus a bot view. Affino has a host of ways to do this and we continue to evolve the discovery process. Crucially underlying everything is that we audit every page impression / call that ...

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Broken GDPR

Ben Davis of Marketing Week recently wrote a piece about how inconsistently and often poorly GDPR was being applied online. Citing examples where several USA publishers simply barred EU traffic, or other more numerous cases where publishers where using 3rd party compliance consent software or Consent Management Platforms (CMPs) like Quantcast to give the feeling that GDPR was being adhered to, whilst the various settings seemed to have little or no impact when applied.

 

GDPR still seems...

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Affino 8.0.6 - GDPR 2, Design, Forms and Products Release

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Affino 8 GDPR Part Two

Affino 8.0.6 is the third major release this year, and the second major GDPR focused release. It includes all the second phase GDPR capabilities including: the new cookie settings and cookie bar; automated contact archiving and deletion (and record extension); updated Scripts including the ability to have Zone scripts and to disable them on the cookie settings; improved registration workflows; and a host of improvements to permissions and preferences throughout Affino.

 

This release ...

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2018AfBlgAffino8GDPR700

This release is the primary GDPR compliance Affino release, with dozens of GDPR focused enhancements that will be crucial for your GDPR compliance. Key elements covered are: a new Preference Centre with personal navigation; new Subscription Renewal Automations; new Permission Import and Export, new Preference Import and Export; enhanced contact management, and centralised preference management; forgetting contacts via archiving or deletion; individual data exports of contacts with their ...

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Affino 8.0.0 - Speed and Simplicity Release

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With the release of Affino 8, it is now faster, simpler to learn and deploy, more relevant, more secure, and fully responsive throughout all display side interfaces.

 

We have streamlined Affino’s management interfaces wherever possible towards the best practice approach and have removed hundreds of settings throughout. This means that all Affino management aspects have become that much easier, and your team and audience will have the best user experiences.

 

Expect Affino 8...

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Affino SasS 2017 In Review

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Affino 2017 In Review

The Affino SaaS Service evolved at an incredible pace in 2107, with the fastest rollout of responsive design modules yet. We completed the full Affino transition to Responsive Design for all the display side Affino elements with the final major Affino 7.5 release in December. Affino 8 is also well underway and due to be released in January 2018.

 

All aspects of Affino evolved over the course of the year, with every single key area seeing major updates. This means that the Affino service...

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Merry Xmas and Happy New Year from Affino

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The Affino team wishes you a very Merry Christmas and a Happy New Year!

 

Thank you very much for your continuous support in 2017 and we look forward to seeing you again in the new year.

 

Normally I write cover the highlights of the year in this message, but will be doing so in a separate post before the New Year rings in. There have been so many great new developments with Affino over the course of the year, and it’s ended with a bang, so we’re looking forward to ...

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Affino 7.5.20 Final - Milestone Responsive Release

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2017AfBlgNovBubbles700

We’ve left the best for last in 2017 with the final Affino 7.5 release. There is so much that is great in this release with the key highlights being: the new Responsive Checkout, new Ad Server and Analysis, greatly enhanced Imports and Exports, new Related Content elements, and a greatly evolved Public Profile.

 

Some of the recently launched modules including forums and awards have been evolved significantly in this release following a great deal of useful feedback. The CRM has ...

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Affino 2017 Evolution - a Visual Journey

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Affino 2017 a Visual Journey

2017 has seen the continued rapid evolution of the Affino SaaS service, with twelve major enhancements this year so far, and that’s even before we release Affino 8. Here are the key stats:

  • 6 Affino Releases

  • 1,047 Affino Improvements

  • 12 New & Enhanced Affino Modules

We’ve pulled together a visual guide of these new and updated modules with the key highlights below. Should you wish to know more or explore further then contact us and we can organise a quick ...

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4 Key GDPR Questions

With only a few months to go before GDPR comes into force, we still have some very significant questions which have yet to be answered. The UK Government will not be publishing the final legislation and guidance on these questions until December, at which point it will either become much harder to use CRM data for B2B, or the legislation will have it’s teeth removed in the UK (though not in the rest of the EU / EEA).

 

Here are the key questions that when answered will have a big ...

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