Stefan's Naturally Aspirated Blog

Publishers are increasingly turning to Events, Seminars, Data and Member Services

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The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.

 

Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...

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The next big changes in publishing will be influenced by what iTunes and Spotify did for music consumption

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The last big step change in publishing was the accelerated transition to digital formats - eBooks, PDFs and the like. In a similar way, the music industry moved from CDs and Vinyl to be largely dominated by digital formats like MP3 and FLAC.

 

We’ve already heard from academic publishers that Professors and student bodies no longer wish to buy the whole text book, but only the 2-3 most relevant chapters. In publishing we are therefore moving metaphorically from album to single ...

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Apple launches Student Textbook MKII

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Yesterday’s Apple Education Event (iBooks 2) was essentially all about the iPad’s increasing role within the realms of education. I already own a number of educational-type Apps on my iPad which I believe had a significant impact on this evolution - Touch Press’s ’The Elements’ and ’Solar System’ as well as Transworld Digital’s ’The Magic of Reality’ are all superb types of a new interactive forms of learning - the latter is closer to ...

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