We interviewed James Harley, Head of Marketing and Business Development at Drewry Shipping Consultants, about the success of his recently created Coronavirus Hub. You will have seen a number of Coronavirus Hubs go up on Affino sites recently, and each has its own particular formula for curating and presenting Themed, Topical Content based on a variety of Coronavirus impact factors - but essentially guides for navigating those turbulent waters.
For Drewry, the Thematic approach employed...
We were very fortunate today to share the wisdom and expertise of James Harley, Head of Marketing and Business Development at Drewry Shipping Consultants. James has many years of experience in providing global webinars, coordinating both morning and afternoon sessions of the same event to fully service the global community. We thought James’s experience and knowledge would be very useful for anyone looking to take advantage of these virtual seminars - in the wake of mass-cancellations of ...
Many thanks to all those who attended our annual briefing event yesterday - we had a healthy turn-out at One Alfred Place yet again, and the sun shone on the Store Street Room as in previous years. Special thanks go to our Master of Ceremonies CCO Jonathan Collins, and principal speakers - James Harley, Head of Marketing at Drewry Shipping Consultancy, and of course our CEO Markus Karlsson - who appeared in that order.
The approximate agenda times shifted somewhat to roughly the ...
We’d like to start by thanking everyone who attended our inaugural breakfast briefing yesterday, and in particular guest speaker James Harley - Head of Marketing at Drewry (pictured presenting above). The three presentations appeared to have gone down well and we received favourable reviews from all who were canvassed.
Both Affino 8 and GDPR will remain somewhat fluid until final launch details are fully clear, and we hope to have a follow-up briefing most likely middle of ...
Affino will be hosting a Breakfast Briefing (#affinobrief) at One Alfred Place, Bloomsbury, WC1E 7EB (see Venue below) - on Thursday 28th of September. Affino staff will be on hand to receive attendees from 08:30, and we will be providing Continental-style breakfast refreshments.
The Guest Speaker on this occasion is Head of Marketing at Drewry - James Harley, who will be explaining the strategy behind the relatively recent Drewry Affino site.
Numbers are limited, and we&rsquo...
When we first met, Drewry had already produced a highly intricate brief - covering hundreds of points of detailed systems requirements for an end-to-end enterprise grade subscription sales and management platform. At the heart was the requirement to allow Drewry to sell its high end and high value products in a very specific manner around the globe, both online and directly.
The major challenge being that Drewry sells over fifty complex subscription services, with core periodicals but ...
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"