Stefan's Naturally Aspirated Blog

10 Key Reasons Why you should be considering the Affino Unified Media Business Platform

AffinoAffino for PublishersAffino Unified Digital Business PlatformAffino Unified Media Business PlatformConnected CRMDigital BusinessDigital Business PlaformMedia Platform+-

From the earliest days, Affino has always been developed with a view to providing a fully rounded solution - giving businesses the full set of tools and utilities they need to translate their processes and workflows to an automated digital business. Affino has long combined CMS with Community and Social Tools, alongside Ecommerce, Campaigns, Messaging and seamless integration and automation between elements. Everything in Affino is driven through and controlled by a core central Social CRM ...

Engineering Better Businesses

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We are in the business of building businesses - digitized / digital businesses per se, but not necessarily in the way that you might perceive, and certainly not as a fully stand-alone and independent activity. We construct business vehicles and vessels - which still need to be properly manned and skippered. Constructing the system is only the starting point, it needs to be correctly deployed for success. Just as you can buy the most technically proficient vessel to race in the America’s ...

Invest in Best of Breed

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When it comes to committing to new technologies, there are usually some very obvious key criteria that need to be met. In weighing up the pedigree and suitability of a solution - the track record is all-important. And in track record we mean the degree by which such a solution is able to ongoingly meet objectives and obligations and adapt to different and evolving conditions.


There has to be a mutually cooperative relationship between Clients and Affino in much the same way that on-...

Drive your Business Forward with the Most Powerful Digital Business Engine

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Formula 1 cars are the wonder of the automotive engineering world. Precision-tuned every season and constantly adapted to meet new rules and regulations. Utilising thousands of components working together in perfect harmony under some of the most extreme conditions encountered beyond the surface of the Sun. The engine needs to withstand the most incredible fluctuations, heat and pressure, while maintaining perfect operating conditions over an extended period of duress.


The very best ...

Ramp up your Innovation in 2017 with The Affino Unified Digital Business Platform

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Uncertain times lie ahead as the whole global marketplace enters into a period of significant change. We have no way of knowing what will happen longer term, but in the short run - supply prices will rise and inflation will creep up - as is already happening. The £ exchange rate is still down significantly, and we’ve seen several of our supply bills increase - like the Amazon hosting, as many of these technical services and components are priced and traded in dollars. We’ve so...

Soar While Your Competitors Flap

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Running a multidisciplinary digital business is usually hard work, and can be considerably complex for anyone trying to maintain a dynamic digital presence. In fact most companies do themselves few favours either by having an overly convoluted solutions and systems setups - often utilising 20 or more disparate technologies to provide the full-service solution stack. Not only is this approach more vulnerable to security issues, as most data is hacked in transition, but several such solutions ...

10 Essentials for Growing your Digital Business in 2016

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You may have heard some of these before, some are more vital than others no doubt, at least a couple here are business-critical, yet all can and likely will contribute to your business being more successful this year - either by elevating its market presence, or introducing efficiencies and economies of scale with greater flexibility and speed of change / reaction, as well as increased productivity.


Responsive Design

If you haven’t done it already, now’s the time. Your ...

Finding staff with the right digital skills and experience is becoming a significant problem for most companies

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We are all in the throes of a major paradigm shift at the moment where more and more business processes and activities are moving into the digital domain. For our company Affino - digital is everything, and we make the core solution that everything operates on and through.


It’s not so much a case of getting in a whole load of new people, it is also very much about training and re-training existing human resources. But even more than that, it is about attitude, adaptability and ...

Affino at B2B Media Strategies - 9-10th December

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B2B Media Strategies will take place on 8 - 10th December at the Park Plaza, Riverbank, London. It brings together an international audience of 200 CEOs and senior executives from B2B media, STM, events and data service businesses.


Affino is sponsoring a feature Case Study, which will focus on Affino’s most recent responsive-design deployments, their challenges, changing business models and evolving revenue streams. The Affino Case Study is on at 10:20 - 10:40 on 9th December.


Staffing a Digital Business

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Affino gets asked a lot to recommend and advise on Digital Business Personnel. Even though for most businesses the digital side is growing in significance - both in terms of business impact and revenue generation - very few companies have a dedicated digital department or division. Most companies re-utilise existing staff to a large degree, but only very loosely write new responsibilities into existing job descriptions. The digital realm is often designated as ’additional duties’, ...

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2020 23

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year