Stefan's Naturally Aspirated Blog

Meeting the Challenges of Integration

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A recent Econsultancy feature discussed the challenges Integration poses for business growth. No matter what type of website / online business you run, there’s likely some need for Integration to provide you with the full solution you require. Ecommerce websites typically have a large number of Integration requirements - I have listed the key areas below. Integration is often a costly and time-consuming activity, and one which needs to be maintained in perpetuity. There are of course a ...

The provenance and pedigree of the Affino Social Commerce Solution

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Our Affino Social Commerce Solution - soon to be version 7.5, has been around for a lot longer than many realise, and has quite an illustrious history. This article is intended to illuminate some of the highlights from Affino’s past evolution - especially for those who have not yet had the pleasure of experiencing Affino.


The roots of Affino go back to Markus’s (Affino CEO) consultancy years of 1997/8 where Affino evolved out of the somewhat more rigid ’Sunrise’...

10 Reasons why you may need to switch Platform to grow your business in 2014

AffinoAffino 7Affino Social CommerceAffino Social Commerce SolutionContent PersonalisationEasy Back-end IntegrationecommerceEnabling PlatformInstant AnlyticsMulti-domainMulti-domain DeliveryOnline EngagementOnline Incentivesonline retailpublishingReplatformingresponsive designseoSEO Structuresocial commerceWeb Business ROIWeb PersonalisationWeb ROI+-

Over the last 12 months, we have heard a lot about the need for replatforming, owing to game changers and paradigm shifts in the online retail industry. The chiefest of these is the increasing consumer shift to mobile devices and the need to provide a seamless high-level customer experience across all channels of involvement. Responsive Design will of course be essential, but there are several other key criteria which will need to be seriously considered too.


Here follows a quick ...

Maximising Revenue #5 - Total Monetization by deriving revenues from every online activity

Advertising OnlineAffinoAffino 7Affino Social Commerce SolutionAmazonappleCharging for contentContent SubscriptionContent SyndicationCustomer JourneyDerive Revenues OnlineDigital CommercedownloadsecommerceGoogleMake money onlineMake money through siteMaximising RevenueMobile CommerceOn-demand servicesOnline Funding PlatformOnline MembershipOnline PresenceOnline Revenue StreamsOnline Services PlatformOnline SponsorshipProduct PlacementStore CreditsTotal MonetizationUploadswebsite revenue streams+-

Many people don’t realise quite how many ways you can have to derive revenues through your online presence. In this article we focus on generating revenues from and through a website and its associated online activities. There are other ancillary monetizing streams like App creation and merchandising, but these typically require additional resources and expertise so they are omitted on this occasion.


We always encourage our solution customers to consider their own consumers&rsquo...

Maximising Revenue #4 - Why Empowerment and Speed of Response are essential for growing your business online

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How quickly you can react to market forces is usually the dividing line between success and failure. Every opportunity is fleeting, and rarely are you the only one competing for said opportunity. In marketing, first mover advantage is often the key to seizing the deal. How much you can do in-house at but a moment’s notice is therefore crucial for your success rate.


If you have read ’Maxmising Revenue #1’ - you will know that Gill & Macmillan attribute the ability ...

Maximising Revenue #3 - How Taxonomy and Recommendations are key to a successful Christmas Retail Season

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Christmas is a scary time of year for many shoppers as they have to buy gifts for the extended family - some members of which they don’t know particularly well. Even though it’s customary to ask recipients what they would like to receive, there is still usually a plethora of vague messages which leave a heavy burden on the shopper.


There are two ways to help out such shoppers, and usually two quite different types of shoppers actually. The first way is to set up manual ...

Maximising Revenue #2 - Affino's Holistic Approach vs Fragmented Social Commerce

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This post was prompted by an email we received last week stating - "How much do you lose to cart abandonment?" - from a certain something company offering a very specific solution for spotting, analysing and dealing with abandoned shopping carts. This highlights two very different approaches to eCommerce sites in general - most of the sites out there are what we would determine fragmented ’bolt-ons’ - i.e. a core eCommerce / checkout system with lots of 3rd party integrations - ...

The Main Reasons for Online Shopping Basket Abandonment and what to do about it

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An interesting piece on Econsultancy indicates the key reasons for Shopping Basket abandonment, which Experian estimates is costing UK retailers £1bn+ each year. In an online survey conducted by Econsultancy and TolunaQuick, 44% of customers indicated that they had abandoned a purchase, and cited high delivery charges as the key reason.


Results and key questions as follows:


After adding items to your basket, what would make you abandon your purchase?

  • 77% - High

Maximising Revenue #1 - More effective customer targeting through Multi-domain Delivery

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We were somewhat surprised to find that the majority of eCommerce platforms cannot easily be set up or extended for Multi-domain Delivery. By this I mean the ability to target different market segments - whether geographic or other specialisation, by adjusting settings on the same site licence.

The Affino Social Commerce Solution offers just such an ability out-of-the-box; we call it a ’Zone’. You can set up numerous Zones on your Affino site licence - all with different URLs or ...

How Affino is more Empowering than other eCommerce Platforms

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When Affino was first launched back in 2000, the central focus was always for the site owners to have full hands-on control over their online retail environments. Affino has always been developed with a view to being a holistic Social Commerce Platform - combining Online Retail with core CMS, Community and Deep Analysis.


Here are some of the essential facets of the Affino Social Commerce Solution which give Affino users more control:

  • Structure - Set up, copy and adapt multiple

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2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year