So for the entirety of this month, the new Affino Power Campaign will be featuring on the InPublishing Website.
It is what InPublishing call a Takeover Campaign, which is not quite as impactful as a typical Affino style takeover - which tends to take the format of a ’Fireplace’ or ’Mantlepiece’ layout - which has 3 sides of the famework visible at most breakpoints.
For InPublishing, the ’Side Bars’ are only visible on larger screen resolutions, and the corresponding horizontal banner appears much further down the page - well below the fold. We’re not sure why InPublishing has adopted this particular format which seems to be fairly untypical even compared to most publishing media - which tend to favour the Fireplace design.
We’re very proud of our new ’Affino Power’ assets which underline Affino’s Full Service Fidelity credentials - and the massive scope of solution and functional coverage.
Here follow some further references on that theme! :
I thought it opportune to include reference to the more typical style of Takeover - as can be seen frequently on the Affino Powered TTG site.
Related
How does the Affino Unified Business Platform enhance service fidelity?What benefits does the Affino Power Campaign offer to users?In what ways does the Fireplace layout improve user engagement?How can the Affino Power assets be utilized effectively in campaigns?What makes the InPublishing Takeover Campaign format unique compared to others?
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