Posted on06 November 2015 4:11 PM GMT

Surviving Cookie Armageddon Breakfast Briefing at the PPA - 08:30 19th November

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Affino will once again be hosting the celebrated Cookie Armageddon Briefing at the PPA on Thursday 19th of November, 08:30 hrs.

 

The key details are as follows:

 

Surviving Cookie Armageddon: ad blockers, cookies and online privacy

As consumers become increasingly privacy conscious and technologically savvy, are adverts and third party plug-ins on your websites reaching your audience and delivering their revenue potential? What is the real cost of the lost data, and how does the increasing adoption of privacy tools and ad blockers diminish the value proposition for publishers, advertisers and users?

 

Surveys show that more than 20% of web users on UK sites are using privacy tools that routinely block and prevent functionality on your website and platforms including: delivery of advertising, data capture, analytics, buy buttons, social and other functions.

 

At this briefing, Markus Karlsson and Jonathan Collins, PPA Associate members at Affino, will explore the role of regulation and the tools available to help publishers ensure their content is delivered.

 

Venue

PPA
35-38 New Bridge Street
London
EC4V 6BW

 

 

Link to: PPA Event

Stefan
Posted by Stefan
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