There are so many great new features in this release that it is hard to showcase more than a fraction of them. Four key areas worth taking a deeper dive on are the Editions, Accounts, CRM and Seminars.
Each of these have been re-imagined and transformed in how they are able to drive forward your your business through reputation marketing and engagement. Simply select any image to zoom in and navigate through them all.
We have introduced the ability to present entire edition directories, including both advanced and simple editions in Affino.
Above you can see an advanced edition, which can be used to showcase all the key elements of your edition, whether print or digital, including:
There is considerable flexibility in how to present the cover and introduction, and in how you list out the content. You define the tabs and tab order, what lists you want to feature and how bold the presentation is going to be.
For the first time it is now possible to set up Company directories, surfacing companies, their offices, contacts, featured articles (including directory entries) and call to action directly from the CRM through to the live sites.
There are a great number of controls in place to ensure the optimal presentation of the content, and the ability to rapidly update any information, live / non-live status and much more on the fly.
We have made it possible to set Accounts as sponsored, to provide highlights and the full breadth of information they would want to present for repetitional marketing.
The layout can be extensively tweaked using Affino's Smart framework, taking it from a multi-column layout through to detailed listings.
We have considerably extended all aspects of Account management to surface a lot more useful data throughout Affino, especially on the Account listing and detail screens.
When viewing an Account in the CRM there is now a number of easy to access tools and vital information immediately on the Account Overview Panel.
New highlights include:
Not shown here but equally important are all the new Account listing options, with the ability to sort both ways on all listing columns, the addition of a number of new columns, and the options to switch many of them off so that the listing can be optimised for small and large enterprises.
There is a great deal more going on, but these details add up to a considerably refined and more productive experience.
The new Advanced Seminar listing highlights a number of great improvements over the now simple version which we have had in Affino for some time.
At the top you can see the new navigation which lets you browse through each day and stream.
You can at any point start building an itinerary and email it to yourself, whether you are logged in or not. If you're not logged out Affino will simply email it to you, if you are logged in then Affino will remember your choices.
There are nice dynamic features to highlight streams, actions such as adding to itineneray and the ability to drill down to the detailed seminar.
It is also possible to share any individual seminar or filtered view of the seminars, greatly supporting the sales and marketing process, and making it easy for your users to bookmark and share.
The brand new Grid View (only available on larger screens) lets you navigate through all the seminars in a given day, and both highlights the seminars you have signed up for and notifies you if there's a session clash when you try to add new seminars to your itinerary which overlap with existing sessions.
The mobile view is nicely optimised to let you browse and search through all the seminars, with the same great itinerary, navigation (swipe-able), and ability to drill down to the seminars as on the desktop.
The ability to search and filter the results really does let your audience drill down to exactly the seminars they are looking for and review their itinerary when preparing for, and live at the event.
The ability for them to email themselves the itinerary means that they can have it on-hand without needing any network access during the event.